How “Making the Grade Project” Increased Conversions by 65% Through Website Redesign
3 months
Education
The Client
After years of supporting educators with MTEL prep and professional development, Making the Grade Project wanted a digital platform that truly reflected their mission. They partnered with Saffron Edge to redesign their website, making it engaging, accessible, and conversion-focused for every educator.
Business Challenge
While striving to help educators with MTEL tests, the Making the Grade Project found that their website confused users, making it hard to find resources and resulting in low sign-ups and conversions.
Cluttered Navigation
Users couldn’t easily locate MTEL prep resources.
Weak Conversions
Forms and CTAs were unclear and underperforming.
SEO Limitations
Unoptimized URLs limited organic search visibility.
Solution by Saffron Edge
Saffron Edge partnered with Making the Grade Project to create a seamless, conversion-focused website experience. By restructuring navigation, enhancing UI/UX, and improving SEO, we transformed the platform into a high-performing digital hub for educators.
Conversion Rate Optimization (CRO)
We guided educators effortlessly through the website by simplifying forms, highlighting key actions, and creating smooth flows. High-impact conversion strategies improved lead generation, supporting revenue-driven growth for the platform.
- Simplified lead capture forms and prominent CTAs helped visitors complete actions quickly, boosting overall sign-ups.
- Removing distractions and friction allowed users to engage longer with MTEL prep and professional development content.
- Streamlined page flows and calls-to-action guided educators toward essential resources, improving learning journeys effectively.
UI/UX - Experience-First Design
We redesigned the platform with a clean, responsive interface, restructured menus, and improved branding elements to create a seamless, intuitive, and consistent user experience across devices and educator journeys.
- Restructured menus and layout, simplified navigation, helping educators locate critical MTEL prep and development resources easily.
- Optimized mobile layouts allowed educators easy access to resources, ensuring high usability for learners engaging through smartphones or tablets.
- Clean visuals, clear layouts, and strategic imagery aligned directly with the mission to empower educators through structured support.
SEO & Website Structure
We rebuilt the website’s URL architecture, optimized metadata, and ensured keyword alignment while enhancing speed, structure, and content hierarchy to improve discoverability, rankings, and search intent alignment across platforms.
- Descriptive, keyword-rich URLs and metadata improved search visibility, driving more educators to relevant resources.
- Improved code efficiency, caching, and image compression enhanced website speed, resulting in reduced bounce rates and increased retention.
- Restructured on-page content directly matched searcher intent, improving click-through rates, resource visibility, and educator engagement.
Results
The redesigned website now tells a story, guiding educators effortlessly to MTEL prep and professional development resources. As a result, tracking engagement and monitoring visitor behavior allowed Saffron Edge to fine-tune strategies for better outcomes. Saffron Edge’s service implementation increased conversion and engagement significantly, making the website a reflection of the client’s mission.
Within 3 months, organic traffic grew to 6,000, driven by optimized URLs, metadata, and content flow
The site maintains a strong performance with an excellent health score of 100, reflecting that all URLs are free of errors.
Delivered a seamless 99 performance score with a 0.8s load time and zero delays, revolutionizing user experience and setting a new standard for site efficiency.
SEO improvements and structured URLs increased visibility, leading to 15+ top keyword rankings and higher organic traffic.
3
Months Website Overhaul
65%
Increase in Conversion Growth
40%
Reduction in Bounce Rate
3x
Higher Engagement Rate
What we did
- UI/UX Redesign
- CRO Optimization
- SEO & URL Revamp
Transform Educator Engagement with High-Impact CRO Strategies
Our tailored conversion strategies guided educators seamlessly through the website, boosting sign-ups, resource usage, and revenue-driven results. Partner with Saffron Edge to maximize your platform’s impact.
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