Achieved 12X ROI & Page 1 Rankings with Local SEO in 6 Months
6 months
Transportation / Chauffeur Services
The Client
Our client leads digital innovation for construction subcontractors with a cutting-edge platform for networking, learning, and growth. This case study explores the strategic digital marketing tactics that drove significant growth and engagement in their community.
Business Challenge
Our client, while focused on increasing their chauffeur bookings in Dubai, identified that they had zero visibility on the SERPs, leading to a struggle in increasing their user base.
Fierce Local Competition
To outrank competitors digitally in Dubai’s saturated market.
No Existing Digital Pipeline
Establishing an online presence to enhance organic visibility.
Low Brand Discoverability
Ranking on SERPs to be accessible for high-intent searchers.
Solution by Saffron Edge
Saffron Edge boosted the user base of the Chauffer Service UAE by establishing their web presence in search results through strategic SEO of website optimization with extensive keyword implementation, enabling them to drive qualified leads.
Deep Competitive Benchmarking
We conducted an in-depth competitor analysis to identify performance strategies and keyword implementations that made them rank on the SERPs. With extensive monitoring of their digital marketing presence:
- Comprehensive study of their branding on diverse digital channels to gauge their social content building visibility.
- Inspecting their implementation of keyword strategy and backlink profile analytics for performance enhancement.
- Executed thorough auditing of local ranking pages and discovered performance gaps for formulating a strategy that performs.
High-Intent Keyword Strategy
Some of the SEO fixes we made to build their online growth marketing were optimizing content to resonate with user intent searches, focusing on less competitive and long-tail keywords for performance delivery.
- Targeted user-related keywords relevant to chauffeur services, most searched in clients’ service locality, like driver service Dubai, and more.
- Included the diversity of branded and non-branded search categories in keyword optimization for better delivery.
- Ensuring implementation of clustered keywords after search by service tier to align with the client’s user journey.
Full-Scale Website Optimization
Our website audit revealed crawling and indexing errors, site security issues, and a URL structure impacting user visits, considering the flaws in website speed, weak backlinking, and on-page SEO.
- Optimized the website’s complete structure for improved page loading speed, responsiveness and UX.
- Curated and implemented targeted metadata, headers and URLs for local keywords to reach the right users.
- Ensured provocative approach with the right CTA’s for each service page to attract lead capture.
Results
Our effective, well-planned SEO campaign, backed by certified professionals, provided our clients with the necessary exposure in their local region, Dubai. The overall optimization of their website, from content to links to site structure, delivered substantial success in traffic, leads, and revenue, ranking them as a top-rated chauffeur brand in Dubai.
Surge in organic traffic
Increase in organic keyword positioning
Rise in top pages
Uplift in referring domains
10%
Increase in local keyword rankings
12x
Return on investment
3x
Decrease in customer acquisition cost
1st
Page Rankings for High-Intent Local Queries
What we did
- Local SEO
- Website Optimization
- Keyword Strategy
Let us break through your revenue hurdles with our dedicated marketing experts.
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