How a Web Hosting Leader Strengthened Its Market Presence with Targeted SEO
6 months
Website Hosting/ Web services
The Client
HostGator, a leading web hosting provider, was launching its Indian domain and needed high-quality, converting traffic. Partnering with Saffron Edge, they used SEO for web hosting websites, content marketing, and digital amplification to attract targeted visitors, strengthen authority, and boost performance.
Business Challenge
While thriving globally, our client decided to launch their Indian website to establish a local presence. The challenge was attracting targeted visitors who actively engage and generate measurable business results.
High Bounce Rate
Diversity in traffic leads to low engagement.
Lack of Content Strategy
No structured plan that drove consistent targeted traffic.
Low Targeted Traffic & Conversions
Relevance in traffic was needed to garner engagement.
Solution by Saffron Edge
Saffron Edge implemented a comprehensive digital growth strategy, combining SEO, content marketing, and digital amplification. This approach targeted qualified traffic, optimized the website experience, strengthened authority, and drove measurable business results across multiple channels.
Website Audit & Optimization
We conducted a detailed website audit & SEO analysis, uncovering UI/UX issues, crawl errors, and site speed limitations that impacted engagement and conversions. Analytics and monitoring helped refine actionable improvements.
- Optimized navigation, page speed, and UI/UX for seamless visitor experience.
- Applied conversion rate optimization to enhance lead capture and revenue-driven results
- Implemented modern GTM strategies, aligning branding and digital campaigns.
Keyword Research & Content Marketing
Through keyword research and content marketing strategy, we created in-depth blogs and targeted landing pages. Growth marketing ensured traffic relevance and higher engagement through content optimization.
- Targeted long-tail and high-intent keywords for better ranking and conversions.
- Leveraged social media marketing and influencer collaborations to expand reach.
- Used AI-focused approaches to optimize content for emerging search patterns.
Backlink Building & Digital Amplification
We boosted the client’s online authority and visibility through Guest Posting and Backlink Building, while paid campaigns and marketing automation drove targeted traffic and consistent lead generation.
- Shared content across niche platforms, PR, and bookmarking sites
- Ran paid marketing/PPC campaigns to attract qualified, high-intent visitors.
- Monitored performance with analytics to refine strategies for continuous growth.
Results
Motor Cars Ltd. achieved top rankings for key industry keywords, significantly increased mobile conversions, and lowered bounce rates. The integrated approach of SEO, content marketing, and website optimization strengthened the brand’s online authority and contributed to measurable growth in lead generation and digital engagement.
Achieved top Google rankings for high-value auto parts keywords, positioning Motor Cars Ltd. as a leading industry authority.
Mobile conversions surged by 60%, turning more site visitors into actionable leads and revenue opportunities.
Bounce rate dropped by 36%, reflecting stronger user engagement and a more intuitive website experience.
Website traffic grew by 48% and qualified leads increased by 42%, driving measurable business growth and enhanced online visibility.
80%
Increase in traffic
30%
Reduction in bounce rates
45%
Gain of New Users
15+
Top keywords ranking in the top 10 positions
What we did
- Local SEO & Website Optimization
- Keyword Strategy & Content Marketing
- Backlink Building & Digital Amplification
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