Driven 327% more organic leads by transforming website into conversion engine
12 months
IT Services / Consulting
The Client
This is about an U.S.-based IT firm specializing in advanced, secure network engineering, design, installation, and management for government, education, healthcare, and industrial sectors, offering services like video surveillance (VSaaS), IoT integration, cybersecurity, energy management, and Wi-Fi solutions, focusing on robust, reliable systems for critical infrastructure and commercial clients since 1997. They had expertise in consulting, data, and transformation; but online, that expertise wasn't discoverable, wasn't structured for AI answers, and didn't convert buyers who were ready to evaluate.
Business Challenge
Our client was focused on increasing their organic bookings in the U.S., and identified that they had visibility on the SERPs, but it did not increase their conversions. Content existed, but it didn't map to specific buyer problems, transformation outcomes, and industry pain points. So it didn't rank for terms that convert.
Low Brand Citations on AI
AI assistants and summaries tend to pull from content that is structured, definition-led, evidence-backed and modular.
Generic consulting language
Like many consulting firms, the site used safe language: "end-to-end," "tailored," "innovative," "trusted partner." But buyers convert on specificity.
UX didn't reinforce trust fast enough
Users researching consulting firms judge within seconds about credibility, outcomes, fit, and risk.
Solution by Saffron Edge
Saffron Edge rebuilt their organic growth engine around being discoverable for conversion-led searches (not just broad traffic), winning credibility in AI answers & deep research journeys and making the website feel like a firm that you can trust in 30 seconds.
Added AI Citation Hooks to Win on AI Search
We implemented content modules AI tools can extract and cite:
- definitions and crisp explanations
- comparisons (approach A vs B)
- frameworks and checklists
- structured FAQs and schema
- "how to evaluate" guides for buyers
This made the brand more likely to appear in AI summaries, "best approach" queries, zero-click answers, and People Also Ask placements.
Content: Built Topic Clusters Around Proof
We reorganized content into a semantic system that matches how enterprise buyers search:
- pain-led topics (what's broken, why it matters)
- solution-led topics (what fixes it, how it works)
- proof-led topics (outcomes, frameworks, case patterns)
- decision-led topics (comparison, evaluation, risks, ROI)
This shifted SEO from "publishing" to building authority architecture.
Service Pages into Conversion Assets
We rebuilt key pages to reduce ambiguity and improve buyer confidence:
- clearer offer architecture (what's included, outcomes, scope)
- industry fit signals (who it's for, who it's not for)
- proof blocks (outcome patterns, frameworks, credibility signals)
- tighter CTA hierarchy (call, assessment, download, consult)
- internal links guiding users across the research journey
Result: The website became a guided decision experience, not a static catalog.
UX/SXO Enhancements to Reduce "Trust Friction"
For consulting firms, conversion often fails due to trust gaps, not interest.
We improved:
- page structure for scanning (titles, proof,flow)
- content readability (modular sections, clean hierarchy)
- behavioral pathing (next-step navigation based on buyer stage)
- high-intent UX components: proof density, outcomes, "what happens next"
This improved conversion efficiency without needing massive traffic spikes.
Results
Saffron Edge transformed invisible expertise into a powerful organic growth engine. Optimizing for discoverability, AI credibility, and conversion-grade
UX delivered a 4.27x increase in organic leads, proving clear strategy translates directly into measurable business impact.
By increasing our search visibility by 1.57x, we boosted organic traffic 48%—resulting in 4.27x more leads and 60% more high-intent clicks to grow the business.
We captured a 27% increase in AI Overview appearances, placing our content in front of more high-intent users at the very top of search results.
4.27x
Increase in Organic Leads
48%
Growth in Organic Traffic
1.57×
Growth in Search Impression
60%
Increase in Clicks
What we did
- SEO & AI SEO
- Website Design
- Content Marketing
Your Complex Website Isn't Ranking or Converting Visitors?
We implement SEO audits and clear conversion pathways that simplify your message for both search engines and high-value buyers, turning complexity into a competitive advantage.
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