50% Revenue Growth in Multilingual SEO Campaign

Client
Brief
The client is a leading retailer of Interior Decor products operating across 8 european countries. The business has been operational for more than 8 years and their online visibility was stagnant. The client partnered with us in March 2018 with the objective of organic growth across all 8 domains including a boost in revenue.
Our
Challenges
  • The client had 8 multilingual domains that targeted 8 respective countries
  • Identifying Local Traffic groups to target content and paid marketing efforts to generate traffic as well as sales.
  • Each location had their website in their local language and needed to be optimized and marketed in their respective languages.

  • Netherland

  • Germany

  • Finland

  • Sweden

  • England

  • France

  • Denmark

  • Norway
Our
Solutions
Location Specific Keyword Research and Optimization was performed on all the 8 domains based on their respective country and target audience search trends.
Optimizing the website from technical standpoint and making sure each website adheres to Google’s Optimization checklist.
Create several focus Ad Groups on Google Ads targeting specific audiences across all the 8 countries.
Identifying and publishing Multilingual Content on different high quality websites.
Content Repurposing and Remarketing across multiple audience groups to tap into the right audience set.
Analysing User Behavior and Search trends to fine tune Ads targeting to improve their ROI.
Our
Results
In about 4 Months we started seeing some promising growth in terms of Visibility and Revenue. Here is a country wise breakdown of their improvement
United Kingdom
  • 20% Keywords on 1st Page of Google
  • 10% increase in organic traffic
Sweden
  • 28.3% Keywords on 1st Page of Google
  • 21K Organic & Paid Traffic
  • 44% increase in Revenue on Google alone
Germany
  • 15% Kewyords on 1st Page of Google
  • 37K Average Traffic (Paid + Organic)
Denmark
  • 21% Keywords on 1st Page of Google
  • 46% Revenue increase
Finland
  • 46.7% Keywords on 1st Page of Google
  • Over 1M SEK revenue in 3 months
Combining France, Norway and Netherlands
  • 25% (approx) keywords for each domain is ranking on 1st page of Google
  • 12 % Traffic growth across all 3 domains
  • 30%(approx) growth in revenue across all 3 domains

Take Away

Marketing is all about putting your best foot forward in everything you do and keeping all its different elements in close synchronization. You can not excel at blogging or SEO by publishing bad content. Or make conversions by giving a sub-par website experience. The true essence of marketing yourself successfully on the web lies in being able to tie it all together and present yourself in the best light possible.
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