30% Organic Growth in 3 Months through Content Marketing!

Client
Brief

The client is a proponent of sustainable construction and development. A registered 501c3 nonprofit organization provides hassle-free and certified green building strategies for the government as well as commercial projects. Intending to transform the current structure into a more sustainable, energy efficient, and healthier process, the business aims at expanding the motto of green building.

Our
Challenges

The client aspires to build an enthusiastic mindset regarding green estates. With this new school of thought, they wish to acquire a broader line of customers, which would prove beneficial to both the environment and their business.

Our
Solutions

Based on our assessment of the website, we realized that they were struggling with content marketing, and that their website was not efficient enough, and the bounce rate was increasing.

Our team did comprehensive market research and identified search trends based on their end customer demography and behavior, to identify the best keywords that would transform and enhance their reach.

We created strategic links on high domain authority websites that hosted relevant traffic, based on the client’s customer demography.

We revamped the website to update the UX UI to the latest standards to improve their conversion rate.

To enhance their digital presence, we started promoting their content on various social media platforms.

Our
Results
  • 27.5% Growth in New Users in last 3 months
  • 30% Growth in Organic Traffic
New & Returning Visitors
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Take Away

Generating valuable customers for non-profit organizations is tough and the sales cycle is a lot longer. This project enabled us to overcome the challenges through exceptional content marketing work.