Tiffany J. Harris (Chief Marketing Officer, Vegan Food Brand)
1. Dynamic DTC Strategy For eCommerce Market PenetrationA well-executed, data-driven strategy helped our team derive the most rewarding eCommerce growth plan for our client. To determine new market opportunities, one has to optimize their DTC strategy as per customer segmentation. Hence, we created a branched marketing strategy to convert potential clients from various touchpoints. One of our critical touchpoints was Amazon Marketplace, where we could see immense scope for growth.
2. Ramping Up The Efficiency Of Funnel To Upsurge BusinessA holistic funnel marketing strategy could help our client’s business flourish in the eCommerce food industry. But this approach was incomplete without a well-tailored marketing message. Hence, we curated multiple marketing messages for a diverse range of buyers. Our growth marketers dedicated an extensive amount of effort to deliver a positive customer experience.
3. Data-driven eCommerce Marketing To Reduce Customer ChurnTo enhance our client’s profit, our marketers had to work with data-centric eCommerce strategies. Our marketers also worked on CRO optimization along with a targeted paid campaign for a specific period. Apart from paid channels, we improved their SEO marketing to generate organic leads and traffic.
- 6.6x ROI
- 5.9x ROI
- 15% rise in client acquisition