108% Organic Direct Traffic Growth for a Nanoparticle Manufacturer based in the U.S.
108%
Growth in Organic Traffic
105.45%
Increase in Users
13.80%
Increase in the Goal Completion Rate
The Client
Our client is an ISO-certified manufacturer and supplier of nanoparticles, nanopowders, CNTs, and micron powders. They have clients from all across the globe, which includes large industry groups. They specialize in manufacturing advanced engineered materials that fulfill the demand of the industry clients.
The Challenge
Low Website Visibility
Our client’s website had low visibility due to which they were unable to get new clients or conversions. They needed a better strategy to improve their organic visibility so that they could drive more website traffic. Then, they needed to optimize their content so that they could convert those visitors into customers.
Outdated Information
The content on the website was outdated, leading to a lack of relevance for users and search engines.
Poor User Experience
The website had issues with slow loading speeds, excessive pop-ups, and broken links, creating a frustrating experience for visitors.
Ready To Get Started ?
The Solution
Site Optimization
Apart from producing quality content, we made sure we optimize their website’s meta descriptions, images, page structure, third-party plugins, alt text, and internal links to rank them higher in SEO searches. It also makes the site load faster.
User-Friendly Website
In today’s digital world, a user-friendly website is a must! We made sure that their website design is interactive and engaging for their customers.
Content Marketing
Our content team delivered industry-relevant blogs with engaging blog graphics, enticing blog titles, and topic ideas. We also followed a high volume and low competition keyword strategy to attract the best audience.
Updating & Repurposing
We had to remove all outdated information from their website and refurbish some of the old ones. Refreshing the content from time to time keeps the website relevant and helps attract targeted audiences.
Referral Marketing
We used platforms like Quora to answer trending questions and link keywords to the anchor content on their website. A great way to attract relevant referral traffic.
The Results
Goal Completion (Organic)
- Goal completion increased by +24.27%
- Goal Completion rate increased by +13.80%
Direct Traffic –
- Users increased by 105.45%
- New Users increased by 108.04%
- Users increased by 105.45%
Conclusion
We improved the client's website, boosting its visibility and usability. By fixing technical issues, creating engaging content, and using referral marketing, the client saw a significant increase in organic traffic and conversions. The changes set a strong foundation for continued success.