108% Organic Direct Traffic Growth for a Nanoparticle Manufacturer based in the U.S.

The Client

Our client is an ISO-certified manufacturer and supplier of nanoparticles, nanopowders, CNTs, and micron powders. They have clients from all across the globe, which includes large industry groups. They specialize in manufacturing advanced engineered materials that fulfill the demand of the industry clients.

The Aim

Our client’s website had low visibility due to which they were unable to get new clients or conversions. They needed a better strategy to improve their organic visibility so that they could drive more website traffic. Then, they needed to optimize their content so that they could convert those visitors into customers.

The sole reason for low website traffic was outdated information and poor user experience. As a result, irrelevant content, slow loading speed, unwanted pop-ups, and broken links had to be resolved. Therefore, our marketers came in with a customized set of digital marketing strategies, and our developers made improvements to their overall website site navigation by fixing all the existing issues.

The Solution

Site Optimization – Apart from producing quality content, we made sure we optimize their website’s meta descriptions, images, page structure, third-party plugins, alt text, and internal links to rank them higher in SEO searches. It also makes the site load faster.
User-Friendly Website – In today’s digital world, a user-friendly website is a must! We made sure that their website design is interactive and engaging for their customers.
Content Marketing – Our content team delivered industry-relevant blogs that include engaging blog graphics, enticing blog titles, and topics. We also followed a high volume and low competition keywords strategy to get the best audience.
Updating & Repurposing – We had to replace all of their outdated information from their website and refurbish some of the old ones. Refreshing the content from time to time keeps the website relevant and helps in attracting targeted audiences.

Referral Marketing – We used platforms like Quora to answer trending questions and link keywords to the anchor content on their website. A great way to attract relevant referral traffic.

The Result

We provide in-depth reports to our clients about how our strategies are making a difference. Here are the results that were obtained within the first three months of our campaign.

Goal Completion (Organic)-

Goal completion increased by +24.27%
Goal Completion rate increased by +13.80%

Direct Traffic –

Users increased by 105.45%
New Users increased by 108.04%
Users increased by 105.45%