How Can Your DTC Business Get More Amazon Reviews Using Review Automation?
Feb 14, 2022
10 min read
With the pandemic surge, the online market has witnessed massive growth. It raised eCommerce's share of global retail from 14% in 2019 to approx 17% in 2020. But several brands are still struggling to increase their sales.
Most DTC (direct-to-consumer) brands utilize Amazon to reach the maximum audience and sell their products. But with the increasing competition on Amazon, it's become tougher to get an edge over the competitor.
As per a report, around 200,000 new sellers signed up on Amazon in 2020, a 45% increase on the prior year (2019).
Apart from the high competition, other factors can also affect your sales, like user's rating, reviews, shipping history, etc. But it's a tedious task to send a review request to your customers manually.
Are you facing difficulty in leveraging customers' reviews? Read on to know how you can boost your sales by automating reviews on Amazon.
What is a DTC business model?
Source: Unsplash
A direct-to-customer business model is a new form of e-commerce that works on the principle of directly serving the customers rather than giving a certain percentage of the sales to an intermediary organization.
In this model, all the brand sales go directly to the brand owners, which rules out the middle distributors and supply chain people who have their own set of margins in the prices.
This approach proves beneficial for both customers and business owners as it cuts intermediaries' commissions. And because of this, the customers get the same commodity at a lower price.
Difference between a DTC and BTC
These models are now a part of the business industry, but they have their own set of principles.
In a direct-to-customer model, the brand itself governs everything related to product delivery, from inventory management to order shipping.
On the other hand, in the Business-to-customer (BTC) model, the manufacturer would sell the product to a wholesaler or retailer first. And then, the wholesaler/retailer will sell it further to the customers.
How can Amazon reviews uplift your business?
Almost all of you must've ordered something online at least once. But if we ask you a question, how do you judge an item just by looking at a picture of it?
Well, the answer is pretty easy, just by seeing the reviews.
Reviews play a crucial role in your business growth. They can either boost or hinder your sales. That's why many business owners keep a check over their customer reviews.
However, sometimes your rivals can also take advantage of reviewing and posting false information about your product, which might hamper your sales in the future.
Well, to minimize the risk of such situations, business owners have the solution of review automation on their end. But what is it? And how can it help in increasing organic Amazon reviews? Let's find out.
What is the meaning of Review automation?
Source: Amazon
It is an advanced tool that sends automated review requests to the customers who've purchased the product. This tool proves very useful for the seller to segregate the fake and organic reviews.
With this tool, you can easily send a review request by clicking on the button "request a review." This will send a pre-written automated mail requesting an organic product review to your buyers.
Why should you use Review automation?
There are two reasons review automation is so popular and widely used in the online business landscape.
Source: Amazon
- Genuine reviews: Only a person using your product can provide a review to you. So, if you're a manufacturer or business owner and want to avoid fake reviews, then review automation can certainly help you with it.
- Time-saving approach: Manually requesting your customers for a review is a tedious task. With the help of a reliable review automation tool, you can start the review process by pressing the request review button.
You can save a lot of time with the help of this approach and use this time for important tasks, which might be more beneficial for your brand and profit margins.
Takeaway!
Review automation is an advanced way to keep a tab on your customer's feedback. It allows you to send an automatic review request that will save a lot of your precious time.
If you also want to integrate this tool into your Amazon store, reach out to us. Our team of professionals will walk you through our services and develop a tool for you so that you can never miss an opportunity to earn a review. Contact us now!
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5 Signs You should Outsource Adwords management
How has PPC AdWords evolved? From its humble launch back in Oct 2000 as a self-servicing advertising platform to launching Ad planner and Ad builder to becoming the largest CPC advertising platform, helping the business meet their customer's expectation better, Google AdWords has come a long way. A Paid advertising platform under the PPC, Google Adwords or Google Ads, as it has been renamed to, is a marketing channel wherein the advertiser pays per click or impression for every ad. The more clicks your ads will get, the higher will be the probability of your ad to generate new leads, and the better would be the chances of converting to customers. But all this depends on how strong your ad campaigns are. Where is AdWords heading to in 2019? Recently Google rolled out a plethora of new Adwords features that every marketer out there must heed to, to stay relevant in the competitive landscape such as: Images will be shown in the web search results, but only on the numero uno rank, giving advertisers broader opportunity to fight for the attention of the qualified audience. Google machine's learning will automatically sense the relevant information from a long video to better target the audience and display six seconds of video with that useful information in search results. The audience can be hooked to the products and services with Google's latest update in enhancing the user's shopping experience by displaying recommendation along with the ads, where Google has merged with Google express. More such changes will be implemented by Google later in 2019, such as deep linking, discovery ads format which advertisers should leverage upon for maximum brand awareness and enhancing their reach to potential customers. Why your Google Adwords is not working? Having trouble getting impressions despite enabling Google Ads? There are three most common reasons behind the google ads not performing up to the mark despite consistent efforts, and those are: ADS RELEVANCE While creating the ads, do you think like a customer or do not include the emotional/ human touch into it? Does your ad match the seeker's search intent? Does your ad resolve the pain point of your target audience? Is your ad headline as per the keyword that you are bidding for? Ad relevance is of utmost importance to ensure the targeted audience is seeing your products and services. LANDING PAGE QUALITY Just because adwords is a part of the pay per click marketing strategy does not mean that the job is done once they click on the link. Where's your audience redirected to once they click on the ad? Is the transition to conversion glitch free? How impressive if the landing page? Is it optimized to ensure positive results? KEYWORD SELECTION Are you still using the broad keyword in the hope that your brand will get noticed by the right audience? It might be doing more harm than good since Google might be placing your ad in front of the wrong audience. T is crucial that the ads are timely tested, added, removed, and tweaked as and when necessary to ensure maximum visibility to the ad. Why prefer outsourcing AdWords managementover in-house? Considering the existing intricacies and the complexities that are about to unfold in PPC Adwords Management in the future, it has become ?crucial to let only a Google partner agency effectively devisee and manage your PPC strategies for maximum results. Why are we suggesting outsourcing and not burdening your in-house team with AdWords Management? Because when you opt for in house PPC management, you need to consider several aspects, such as: Recruitment Finding a Google certified individual or a team can be a strenuous task. While some may proclaim that they can outdo the certified lot, you can not risk your business and client relationship in the hands of an uncertified professional. Not to forget, there is a slim chance of finding an AdWords specialist in the first attempt, which means significant wastage of time, money, and other vital resources. Training Even if you do find a proficient certified Adword specialist or team of such, have you calculated how much you will have to invest in training them to keep them up to date with the latest tools and technologies? The training cost can take a toll on your organization's financial standing. Vacation/Day off Before you think about letting an internal team manage an aspect as critical as PPC, have you thought of what would happen if the team takes days/week off or if the specialist is unavailable for a few days? Who is going to manage everything? Experience Your in-house team will have limited experience and an extremely restricted perspective in efficiently running PPC campaigns, which will not deliver desirable results. Tools Competent PPC management means utilizing the right set of tools to ensure maximum visibility, the cost of which will be internalized by your organization, adding to the expenditure. The only benefit that we see from having an internal PPC management team is that the organization get total control over what is happening. Those mentioned above are the reasons why it would be profitable in the long run to invest in outsourcing an AdWords Management Agency over finding, training, and guiding an in house team. What are the signs indicating your business needs to outsource the Adwords management? If you are not convinced, then there are sure telltale signs to help you realize the significance of outsourcing, which are: If you do not have the time to manage your campaigns or even check their progress adequately, it's time you let industry expert effectively take care of it. You can not just set and forget a PPC strategy; you will have to be vigilant as to where it is taking your business. Not being able to keep an active eye on the campaign might result in poor customer experience, resulting in wastage of time and money. If you are planning to expand but do not have the budget to scale your in-house team, then an outsourced agency with its built-in expertise and a dedicated team always on your beck and call can enhance the probability of visibility and awareness. If you find yourself always rectifying the errors or in a hurry to mitigate the impact of a significant issue, threatening the business's productivity, you need the help of a dedicated outsourced team of PPC agents to timely identify and fix any problem in its initial stage. When was the last time you checked your ad conversion rate? Can't recollect? Well, unless you know your conversion rates like the back of your hand, you need to outsource an agency. Why? Because they will keep track of the conversion rate of every ad and do the needful, which is split testing the ones that are doing well and deleting the ones that are not performing. How is your quality score? Are your ads relevant to what searchers are looking for? Google makes it clear that a business's advertisement will only have a good quality score when the content they created adds value to the seeker's search and enhance their experience when clicked on the website. Your ads might not be relevant, and yet you could end up paying a hefty price. Only a proficient PPC agency can help increase your quality score and prevent you from paying high prices due to low-quality scores. What are the red flags to watch out for when outsourcing AdWords management? While knowing when to outsource Adwords Management is crucial, it is equally essential to be careful of the shady agencies claiming to ensure your immediate success with the campaigns. Some of the warning signs are: Instead of asking about your goals, they are too busy blabbering what their agency has achieved and how will they help you with their one size fits all approach and "professional" PPC specialist. If they are not asking about your goal; all they are interested in is in minting money. If you hear them only using the word traffic and not even remotely talking about their conversion strategies, then that's your cue to show them the door. Traffic is undoubtedly essential to start a business, but you need conversion to establish and ensure yourself a bright future. If in spite of addressing Adwords account, keywords, ad copy, they subtly forget to mention how they are going to manage the landing page effectively, then that agency is not worth investing. As aforementioned, what happens after the click and how is the landing page quality are critical to ensure the transition to conversion. Those mentioned above should help you set a path towards adept AdWords Management for your business. Imagine it for a minute, if you can! What would you rather have? Managing an in-house team and simultaneously ensuring all other business aspects are adequately taken care of, which can quickly escalate to you letting go of the team if the results are not what you anticipated? Or You would rest assured knowing that industry experts are coherently handling your PPC? ...
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Top 20 Email Marketing Automation Examples [2025]
Email automation is a game-changer for marketers looking to engage their audience effectively and drive conversions. By setting up automated email sequences, you can deliver the right message to the right person at the right time without manual intervention. This post will discuss 20 powerful email marketing automation examples that can improve your marketing strategies and yield better results. What is Email Marketing Automation? Email marketing automation uses software and tools to send personalized, targeted, and timely emails to your audience based on predefined triggers, user behaviors, or specific actions. Unlike traditional email marketing, where emails are sent manually, automation allows for a seamless and scalable approach to communication. By setting up workflows and rules, businesses can nurture leads, engage customers, and deliver content that resonates with their audience at the right time. For example, when a user signs up for a newsletter, an automated workflow might send a welcome email immediately, followed by educational emails about your products or services over the next few days. This type of automation saves time and ensures a consistent and tailored experience for your audience, highlighting the advantages of marketing automation services. Benefits of Email Marketing Automation Saves Time and Effort: Automation allows marketers to set up campaigns once and let them run, freeing up time for other strategic tasks. You can schedule workflows for months in advance, reducing repetitive work. Improves Personalization: By leveraging customer data, automation lets you send personalized emails based on user preferences, behavior, and demographics. Personalization improves engagement and builds stronger relationships. Increases Lead Nurturing: Automated workflows guide prospects through the sales funnel by providing relevant content at each stage, helping to turn leads into paying customers. Enhances Customer Retention: Automated follow-ups, loyalty rewards, and re-engagement campaigns help maintain strong customer relationships, encouraging repeat purchases and long-term loyalty. Boosts ROI: Targeted and timely emails lead to higher open rates, click-through rates, and conversions, delivering a better return on investment than manual campaigns. Provides Actionable Insights: Marketing automation tools offer analytics and reports that help you track performance, optimize campaigns, and make data-driven decisions. Top 20 Email Marketing Automation Examples 1. Welcome series A welcome series is one of the most crucial email marketing automation examples you can implement. When a new subscriber joins your list, it's your chance to make a great first impression. Here's how to craft an effective welcome series: Send an immediate welcome message Introduce your brand and its values Explain what subscribers can expect from your emails Offer a special welcome discount or freebie Guide new subscribers to your most popular content or products Pro tip: Segment your welcome series based on how subscribers joined your list (e.g., newsletter signup, product purchase, or downloadable content) to provide more personalized information. 2. Abandoned cart recovery Cart abandonment is a common challenge for e-commerce businesses. Implementing an abandoned cart email sequence can help recover lost sales. Here's a simple structure for this email marketing automation example: First email: Sent 1-2 hours after abandonment, reminding the customer of their cart contents Second email: Sent 24 hours later, addressing potential concerns and offering support Third email: Sent 2-3 days later, providing a special discount or free shipping to incentivize purchase Remember to include clear images of the abandoned products and a prominent call-to-action (CTA) to complete the purchase. 3. Post-purchase follow-up After a customer makes a purchase, keeping the momentum is essential. A post-purchase email sequence can help improve customer satisfaction and encourage repeat business. Consider including: Order confirmation and tracking information Product usage tips or tutorials Cross-sell recommendations for complementary products Request for product reviews Loyalty program invitation 4. Re-engagement campaign Every email list has subscribers who become inactive over time. A re-engagement campaign can help win back these dormant subscribers. Here's an example sequence: "We miss you" email with a special offer Showcase of new products or features they've missed Request for feedback on why they've become inactive Final "last chance" email before removing them from your list 5. Birthday or anniversary emails Celebrate your subscribers' special days with personalized emails. This email marketing automation example can include the following: A heartfelt birthday or anniversary wish Special birthday discount or gift Exclusive access to a new product or service Recap of their journey with your brand (for anniversaries) 6. Product replenishment reminders Replenishment reminders can be a powerful way to drive repeat purchases for businesses selling consumable products. Set up automated emails based on your products' typical usage time to remind customers to restock before they run out. 7. Onboarding sequence If you offer a service or software product, an onboarding email sequence can help new users get the most out of your offering. Include: Welcome message and account setup instructions Step-by-step guides for key features Tips and tricks for advanced usage Invitation to join a community or attend a webinar Check-in emails to ensure they're progressing smoothly 8. Educational drip campaign Nurture your leads and showcase your expertise with an educational email series. This email marketing automation example could include: Industry insights and trends How-to guides and tutorials Case studies and success stories Answers to frequently asked questions Invitations to webinars or online courses 9. Seasonal or holiday promotions Set up automated email campaigns relevant to your business for major holidays or seasonal events. Plan these campaigns, considering: Pre-holiday teasers and early bird offers Last-minute gift ideas or special promotions Post-holiday clearance sales Season-specific product recommendations 10. Customer feedback and survey requests Regularly gathering customer feedback is crucial for improving your products or services. Automate survey requests after key interactions, such as: Post-purchase satisfaction surveys Product review requests Net Promoter Score (NPS) surveys Feature requests or improvement suggestions Get Your Message In Front Of More People Set Up 1:1 Strategy Call 11. Loyalty program updates If you have a loyalty or rewards program, keep members engaged with automated updates: Points balance and redemption reminders Exclusive offers for loyalty members Tier upgrade notifications and benefits explanations Birthday or anniversary bonuses 12. New product or feature announcements Keep your subscribers informed about your latest offerings with automated announcement emails: Teaser campaigns build anticipation Launch day emails with special introductory offers Early access invitations for loyal customers How-to guides for new features 13. Personalized product recommendations Leverage customer data to send tailored product recommendations: Based on past purchase history Inspired by items they've viewed on your website Complementary products to recent purchases "Back in stock" notifications for items they've shown interest in 14. Event invitation and reminder sequence For businesses hosting events (online or offline), an automated invitation and reminder sequence can boost attendance: Initial invitation with event details and benefits Early bird registration reminders This is the last chance to register emails Event day reminders with important information Post-event follow-up and feedback request 15. Lead nurturing workflow Guide potential customers through your sales funnel with a lead-nurturing email sequence: Introduction to your brand and unique value proposition Educational content addressing their pain points Case studies and social proof Comparison guides highlighting your advantages Special offer or consultation invitation 16. Subscription renewal reminders For subscription-based businesses, automated renewal reminders can reduce churn: Early renewal offer with a special discount Reminder of subscription benefits Last chance to renew before expiration Winback campaign for expired subscriptions 17. Referral program emails Encourage word-of-mouth marketing with an automated referral email sequence: Introduction to your referral program and rewards Regular reminders about the program Celebration emails when a referral is successful Updates on referral status and rewards earned 18. Content upgrade delivery When subscribers opt in for a content upgrade (e.g., an ebook or whitepaper), automate the delivery process: Immediate delivery of the promised content Follow-up email with additional resources Request for feedback on the content Invitation to explore related products or services 19. Abandoned browse reminders Similar to abandoned cart emails, set up reminders for products that visitors have viewed but not purchased: Reminder of viewed products with images and descriptions Related product recommendations Limited-time offer to encourage purchase Request for feedback if they're not interested 20. Customer milestone celebrations Recognize and celebrate important customer milestones to foster loyalty: First purchase anniversary 100th order celebration VIP status achievement Cumulative spending milestones How to Implement Email Marketing Automation Examples? Getting started with email marketing automation requires careful planning and execution. Here’s how to do it effectively: Define Your Goals: Identify what you want to achieve with automation. Common goals include lead nurturing, increasing sales, improving engagement, or retaining customers. Choose the Right Tools: Select an email marketing automation platform that fits your needs and budget. Popular tools include HubSpot, Mailchimp, ActiveCampaign, and Klaviyo. Evaluate features such as integrations, analytics, and ease of use. Build Your Email List: Ensure you have a quality email list with the necessary segmentation. Use sign-up forms, lead magnets, and opt-in incentives to grow your list. Segment Your Audience: Divide your audience into smaller groups based on criteria like demographics, behavior, purchase history, or engagement levels. Segmentation allows for more targeted and relevant communication. Create Engaging Content: Develop compelling email content for each funnel stage. Include personalized subject lines, clear calls to action, and valuable information that resonates with your audience. Set Up Workflows: Design workflows with specific triggers, such as a new subscriber, an abandoned cart, or a completed purchase. Map out the sequence of emails and actions to guide the user through their journey. Test and Optimize: Run A/B tests on subject lines, email designs, and content to determine what resonates best with your audience. Continuously analyze metrics to refine your workflows. Monitor and Adjust: Regularly review campaign performance to ensure your automation meets goals. Adjust strategies as needed to improve results. Following these steps, you can successfully implement email marketing automation and achieve consistent, measurable results. Best Practices for Email Marketing Automation Campaigns Mastering email automation involves more than just setting up workflows. These best practices can help you maximize the effectiveness of your campaigns: Focus on Personalization: Use dynamic content and merge tags to address recipients by name and tailor emails based on their preferences, behaviors, or past interactions. Segment Your Audience Effectively: The more specific your segmentation, the better your results. Send emails that align with each segment’s unique needs and interests. Avoid Over-Automation: While automation is powerful, sending too many automated emails can overwhelm recipients. Strike a balance to maintain engagement without annoying your audience. Write Compelling Subject Lines: Your subject line is the first thing recipients see. Make it attention-grabbing and relevant to encourage higher open rates. Design for Mobile: Ensure your emails are responsive and look great on all devices. A significant portion of users access emails on their smartphones. Include Clear Calls to Action (CTAs): Make it easy for recipients to know what action to take next. Use clear, concise, and visually appealing CTAs. Comply with Regulations: Follow email marketing laws like GDPR and CAN-SPAM by including unsubscribe links, obtaining proper consent, and protecting user data. Analyze and Iterate: Use analytics to monitor performance metrics such as open rates, click-through rates, and conversions. Continuously improve your campaigns based on data. Integrate with Other Channels: Use email automation with other marketing channels, like social media and SMS, for a more cohesive customer experience. Test Regularly: Periodically review your workflows, test different strategies, and update your content to keep campaigns fresh and effective. Incorporating these best practices ensures that your email automation campaigns remain effective, engaging, and compliant, helping you achieve sustained success over time. Conclusion Leveraging these 20 email marketing automation examples allows you to create more personalized, timely, and relevant communications with your audience. This approach saves time, enhances engagement, increases conversions, and fosters long-term customer relationships. Ready to take your email marketing to the next level? Saffron Edge offers comprehensive email automation solutions tailored to your business needs. Our team of experts can help you design, implement, and optimize these automation strategies to maximize your ROI. ...
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Five Simple Strategies to Effectively Grow Your Dental Practice
Findings ways to grow your dental practice? Check out these five strategies that can take your practice to new heights! Starting and growing your dental practice can be overwhelming, as well as exhilarating. It requires great skill to build up a business and taking it to new heights, especially when it is dental marketing where people are not at all interested in visiting a dentist until it becomes a necessity. Fortunately, we have brought you a variety of strategies that can help make a successful marketing plan. Don’t forget to read them all with a healthy smile! --> Strategies to grow your dental practice: Build up a powerful team: Whether you are thinking of expanding or acquire, you cannot do it alone. If you are already managing all the patients by yourself, then consider forming a team that can help you in counseling as well as in making big business decisions. More the brains greater the ideas! Your team may require some key players, such as: A financial advisor: A financial advisor can be a suitable person that can help you in managing finances by making a better financial plan that would make sure that you are clear on the returns and investments. A legal advisor: An advice from a legal expert can be very crucial in case of expansion and acquisition. Several dental associations throughout the world seek help from legal advisors to navigate them regarding any legal issues and questions. Trustful lending partners: It is always advised to keep your finances separate from the business finances. Whether a company needs debt consolidation , business loan, or working capital, they always need a trustful lending partner that understands their needs and industry. Marketing is the key: Marketing plays a crucial part in the growth of any business. You can start with small yet successful marketing plans such as email marketing, social media marketing and can go ahead with big plans such as advertisements and more. You can even launch a new website that can help you in the long run. Hopefully, we are blessed with a social world i.e., is the largest online platform to grow your business. You might have heard about Instagram, Facebook, Twitter, etc. They are recognized as a potential platform to connect with partners, clients and more. These three social media platforms are completely free of cost to join. Additionally, they are so easy to operate that even a layperson with a little bit of knowledge of computers can operate them. Simply visit their website and set up your account and take full advantage of their business-related services. Expansion is the necessity: If you have decided to grow your business by adding more pages to your portfolio, you can either start a new office or can acquire an existing one. Both of these ideas have their own pros and cons. Your well-qualified team can help you in detecting these pros and cons and making better strategies to overcome the risk factors associated with your new step. The acquisition offers you the benefit of purchasing a recognized establishment that already has an existing reputation, staff, cash flow, and patient base. In this, you can buy a part of shares of the business (typically 25% to 50%) and then acquire the whole establishment when the owner gets retired. Whereas starting a new dental practice from scratch provides you the freedom and allows you to mold everything according to your mindset and plan. However, this freedom can be costly than acquisition and requires great planning and effort. Upgrade your office: Dentist practice requires up to date facilities, types of equipment, and technology. Up to date, office and facilities have a direct impact on the patient base. Think about it precisely. You never want to seek a doctor that uses old technology and would always consult the one having high tech machinery and equipment. Additionally, you need to work on the outlook of your office and staff. Providing a clean and hygienic environment with efficient staff that not only looks good but knows how to behave well with patients turns out to be a plus point in the growth of your dentist practice. Polite behavior and homely environment improve the experience of the patient and will considerably improve the reputation of the establishment in the market. Maintain a good online reputation: In the world of surfing and searching, you need to maintain a positive online reputation. Whenever a person wants to take any facility or services, the first thing they do is, search about it on Google. Similarly, a lot of people would be searching for a good dentist online. Having a positive online reputation can help you a lot in the growth of your dentist practice. People usually make their minds regarding any establishment after reading the reviews, comments, and ratings from past patients. Therefore, it becomes very important to maintain a good reputation to attract new patients and to grow your dental practice. Poor ratings and reviews can potentially affect your patient base as no one wants to consult a dentist with negative comments and ratings. You can preferably ask your past and present patients to leave a review regarding their experience, or the least they can do is rate your practice and facilities online. Website development also plays a big role in maintaining an online reputation. A well-designed website is always praised and visited by millions of surfers that would love to take your services. So, work on your website and make it as presentable as much as you can. Add new features that are easy and takes lesser time. Make sure to add an online chat feature where the patients can directly chat with your team and book their appointments. So, these were the five strategies that can help you in the growth of your dentist practice. Whether you are planning or ready to grow your business, these strategies will be helpful to you in the long run. ...
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Direct-to-Consumer Excellence
Enhance customer experience and loyalty with expert DTC marketing to maximize revenue.
Talk to Experts