How Can ‘Virtual Try-on’ Help You Get More Eyes on Your Business?
Sep 25, 2022
7 min read
Virtual Try-on - the next big thing in the eCommerce business world. It enables customers to try on your products using their camera-equipped devices. Let's know how this bleeding edge technology can leverage your business.Source: freepik
Over 53% of consumers say they are more likely to purchase from companies that provide augmented and virtual reality experiences.
It's an undeniable reality that people spend more time looking at their phones and computers than at print ads or stores. In a nutshell, the key to success is putting your brand onto the consumers' rectangle displays.
Let's put aside the what, and the how for now and go more deeply into the topic of WHY. Here's a rundown of why augmented and virtual reality experiences are so important right now:
- By 2030, the metaverse will have adopted AR and VR effects, which are predicted to boost consumption by 10%.
- Engagement with augmented reality try-on and filters may reach astounding heights (up to 90%).
The reasons go on and on, but the bottom line is that augmented reality is crucial to the continued existence of high-end companies in today's hyper-digitized environment. Check out the guide below to learn about the evolving fashion business and its potential in the metaverse.
What Is Virtual Try-On?
Customers may virtually try on items like apparel, jewelry, and makeup using their mobile devices - all thanks to a virtual try-on option available on many shopping apps and websites. The concept of augmented reality, in which digital information is superimposed over a user's view of the environment using a mobile device's camera.
To put it another way, virtual try-on technology allows consumers to "try on" garments using an avatar before actually purchasing them.
The term "virtual try-on" refers to the process of virtually trying on a piece of clothing or an accessory that was digitally created. That way, you can tell if an item will fit without actually trying it on by seeing how it appears on an avatar of yourself. Therefore, virtual try-on technology could make it possible to test out garments before purchasing them.
These days many online retailers' sites and apps are providing virtual try-on options for their customers.
And it is expected that more and more retailers and DTC brands will gradually adopt "Virtual try-on" options to improve their customers' experience. By 2025, the augmented reality market is expected to be worth $198 billion, up from $3.5 billion in 2017. When augmented reality is used in tandem with 3D body scanning, revolutionary strides may be made in the retail fashion industry.
Virtual Try-On for E-commerce Brands
The virtual try-on feature has several advantages, but one of the most significant is the improvement it may bring to the client experience. However, this feature can also serve as a useful tool for learning. In order to better serve your clients, you may monitor your sales data, analyze your product offerings, and adjust your promotional strategies accordingly. In the midst of the dynamic landscape, when people are increasingly purchasing online and approaching every personal interaction with trepidation, the virtual trial can help decrease the enormous expenses paid by the return of items. After the pandemic, there was a noticeable surge in online shopping, making a more quantitative e-commerce audit crucial.
Insights on the Advantages of a Digital Fitting Room
The use of augmented reality (AR) is increasing in popularity every day, mostly because of its availability on most modern computers and smartphones. Because of this, consumer demand for virtual try-on solutions is substantial and readily available. This is a fantastic chance for businesses to connect with their target audiences on their chosen channels.
When it comes to advertising and sales, a virtual try-on may make a huge difference for businesses. Customers may get a realistic, individualized visual of a product in a matter of seconds with a virtual try-on, whether they use a smart mirror in a physical store or a specialized smartphone application. Customers can rapidly try hundreds of things, and they may even receive suggestions for additional purchases.
As well as aiding your consumers in their purchasing decisions, a virtual try-on may provide a wealth of information. For instance, you may monitor which goods are selling well and modify your distribution to serve your clients' requirements better.
At a time of worldwide pandemic when people are increasingly buying online and approaching every customer with a personalized experience, a virtual try-on may also help businesses save the enormous expenses that sometimes accrue due to the return of items.
Even more so when shopping online, customers benefit greatly from being able to try on the product of their interest. Customers are more likely to make a purchase and be satisfied with it if they are confident in the product's ability to meet their needs. After receiving such treatment, clients are more inclined to return for future purchases.
Industries Using AR Technology Successfully
Several well-known sectors are using this technology. There is no limit to the number of industries and businesses that might benefit from a virtual try-on solution, including but not limited to the ones listed below.
One common application of augmented reality technology is the ability to try on eyewear such as glasses and sunglasses virtually.
Customers can save time and energy by using this technology to virtually try on eyeglasses and sunglasses from the convenience of their own homes before making a final purchase decision. The optical industry is being revolutionized by providing the customer with these options.
In addition, virtual try-on technology has also been widely adopted in the clothing sector.
How to Develop a Virtual try-on?
Each brand's virtual try-on experience needs to be unique. It ought to be simple to navigate and show off things convincingly. Each client's virtual try-on experience should be customized to meet their unique requirements. But the fundamental stages of growth remain consistent no matter the context.
To begin, you must have the ability to recognize a face in an image or video.
Using a total of 99 facial points, you can be able to identify and follow the movements of human faces in real-time using advanced technology. This makes it such that the 'product of choice' follows the user's gaze in the same way a mirror does. All the user has to do is turn on the camera for it to start recording.
Then, the items are meticulously displayed to their full potential
Showing the features that are relevant to customers as accurately as feasible is crucial for this technology to be beneficial for customers and profitable for businesses. For example, initially, red lipstick may seem like a basic product, but consumers will notice the difference between the many red tones and the glossy vs. matte finish.
To ensure your customer gets the most accurate detail of your products, it's essential to work on your products' technology and 3D model.
Finally, the application must be created
More and more companies are allowing customers to test things via mobile applications or on the company's website. With the apparent advantages of contactless testing and purchasing, virtual try-on solutions are also widely deployed on tablets or smart mirrors in actual stores.
How Can You Benefit from Using Virtual Try-On for Your Company?
The market is very competitive due to the rapid expansion of the online industry. Now, customers have tremendous leeway to reconsider their purchasing decision.
That's why it's important to clarify the product's benefits to the buyer so they can make an informed buying decision. To minimize product returns, the retailer or brand needs to improve the in-store experience as closely as possible online.
Keeping your system up to date with the newest technological developments is a certain method to give your organization a leg up on the competition.
Since augmented reality and virtual try-on technologies are in high demand right now, adopting them might significantly impact your company's bottom line.
What's Next for Virtual Try-on?
If integrated into a larger company plan and able to support how you do business, virtual try-on may be a fantastic way to improve your customers' in-store and online shopping experiences. By allowing customers to try things out and providing guidance at uncertain times, they have the potential to become a standard pit stop along the customer journey.
The virtual try-on feature can benefit your firm if you understand how to employ it, why you're employing it, and how to integrate it into your overall service strategy.
The Next Big Thing in Virtual Shopping Experiences!
3D technology is crucial to winning over the next generation of customers. Innovative and flawless goods and excellent customer service are the keys to success, especially for fashion brands. Try-cutting-edge tools, like Virtual try-on, make shopping more exciting and satisfying for customers in the digital age.
As a brand, your objective is to develop experiences that promote impact, visits, and higher revenue through virtual try-on. It helps your green initiatives along as an added advantage. In conclusion, you should immediately begin working on implementing a virtual-try-on function for your customers. Get in touch with our experts; we will brief you on how this bleeding-edge technology can lift the way you do business. We facilitate your customer experience by creating the best version of your products so your customers can virtually try them and may make a decision that goes in your favor. Contact us now!
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