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With the significant expansion of digital marketing, establishing a robust online presence is crucial for companies. Search engine optimization (SEO) is the most critical dot that connects your business with its most sig Read More

Saffron Edge is a brand that helps companies make their business a “brand”. With years of experience and effective solutions, we have helped many businesses gain a bigger market share. Our extensive portfolio validat Read More

DTC and Ecommerce companies have become ubiquitous, offering convenience and efficiency to consumers, with the added benefit of eliminating the middlemen. It is because of the internet being able to provide a level playi Read More

Image Source: Pixabay Google has recently announced an upcoming update to its existing search algorithm as page experience in 2021. You might ask what’s so new in this as Google is known for releasing around 400-500 up Read More

Before we get into discussing the changes in Google’s QGR, let us understand briefly what it is all about. As we know, Google’s search algorithm is updated numerous times during the year. Suffice to say that updating Read More

The idea of video marketing strategy isn’t new, but it is in the increasing pace from last 4-5 years. The earlier video was a single piece of a marketing plan. However, if in the present time, you take a look over Read More

The way people search for content on the web has evolved than how they did decades ago. Today, the queries they search for on search engines usually consists of more than 4 words to get an exact answer and is based more Read More

The way search engines like Google rank websites changes everyday. Yes, you heard that right! Apart from the big algorithm changes that Google announces once in a while, certain little tweaks and optimizations are made t Read More

Even if you have a fleeting interest in SEO, you’d already know what ‘Search Marketing Expo (SMX)’ is. If you live under a rock and don’t exactly know what it is, don’t worry we’ll give you a brief before div Read More

Increasing your website’s domain authority is probably the best thing you can do to eventually increase your overall search engine rankings. But how do you do it? This post is all about that and a lot more.   So, Read More

Every webmaster wants to get on the top of Google, but actually getting there is no walk in the park. You’ll have to take care of each and every aspect of SEO to crack it – backlinks, meta descriptions, conte Read More

Who doesn’t like free traffic from Google? I do and I am pretty sure you fancy a lot of traffic coming to your website from Google as well. And a thorough keyword research is probably the best way to get it. Obviously, Read More