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In the not-so-distant past, entrepreneurs with brilliant business ideas faced an uphill battle in making their products household names. Their best shot at success was often through the largest resellers in their industr Read More

Step into the bustling world of the internet, where landing pages eagerly await your arrival, beckoning you to embark on a captivating digital journey. With each click and maneuver, these virtual gateways open up a realm Read More

Whether or not you are mindful of it, fashion engulfs all of us in varying degrees. We are constantly involved in the consumerism that fashion and the subsequent lifestyle bring. However, that doesn’t mean that we know Read More

Businesses must stay up to date with the newest trends and techniques to stay ahead of the competition in the ever-changing world of marketing. Consumers now have more power than ever, thanks to social media and the inte Read More

Not long ago, the debate revolved around the terminology and correctness of using ‘multichannel’ and ‘omnichannel’ interchangeably. The difference, though subtle, holds a lot of significance now. To understand th Read More

Customers need nothing less than a flawless and trouble-free purchasing experience in today’s fast-paced environment. Customers want to feel powerful, engaged, and in control from the moment they learn about a prod Read More

The shift towards Direct-to-Consumer business models by big retail brands is a significant development in the world of commerce. This change is a reflection of the evolving needs of modern consumers, the impact of e-comm Read More

Digital Transformation is a process that aims to transform the business by leveraging digital platforms. Performance marketing plays an important role in digital transformation because it helps companies to reach their t Read More

With cave paintings going all the way to over 30,000 years, humans have always depended on storytelling to establish connections, impart crucial lessons, communicate deep emotions, and retain memorable memories. Although Read More

Direct-to-Customer (or D2C) marketing has gained significant momentum in the digital space. The COVID pandemic has launched its popularity to the top. Still, the change in patterns could be observed even before the globa Read More

Since 2020, e-commerce has had a remarkable boom. Amazon has seen 169% growth in two years during the pandemic, rising to 470.7 billion USD in revenue in 2021 from 280 billion USD in 2019. One may have predicted that e-c Read More

D2C (Direct-2-Customer) brands have a unique position in the market where they bring their product or service directly to the customer, often at the doorstep. D2C e-commerce has become prevalent in recent years. Just tak Read More