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What’s Inside?
Expect actionable insights on acquisition costs and more metrics that truly move the needle for your direct-to-consumer brands.
- Calculate subscription churns and repeat purchase rates.
- Measure campaign efficiency through DTC brand metrics.
- Navigating complexities like CAC, CLV, conversion rate & AOV.
Who is it for?
Built for DTC brand stakeholders striving to scale and drive profitability.
- CMOs and growth leaders to make strategic budget decisions.
- Performance marketers track campaign performance in real-time.
- Tech & non-tech teams to simplify data processing and interpretations.
FAQs
What metrics are included in the DTC metrics template?
This comprehensive toolkit includes metrics like acquisition, retention, revenue, brand performance and referral metrics covering the full customer funnel.
Can the template be customized for specific business needs?
Yes, the template is designed to be your starting point. After downloading, you can modify to add metrics, extract non-essential data and visuals to match branding.
