Booked Top Spot On Google With Local SEO & Content Outreach

Client Brief

For more than 10 years, our client has been helping the people of Arkansas save themselves and their loved ones from tornadoes by providing them with top-of-the-class storm shelter services. Being a niche business with a lot of competition, they needed an SEO company that completely understood how to make brands stand out in the local markets and help take them to the top of Google locally.

Our Challenges

  • The industry our client was in had intense competition and we needed to do something different to give them an edge.
  • Understanding the local markets with precision and knowing exactly what motivates them online requires in-depth industry, market & audience research to sharply align business objectives with the needs of the local customers and that’s what we started off our campaign with.

Our Solutions

  • After a complete analysis of their existing SEO rankings, website content and marketing strategy, here’s what we thought doing was in our clients’ best interest –
  • The client was not targeting the keywords the local searchers were actively searching for to find the services they provide on the web. We researched and figured out the best, high-search volume keywords they absolutely needed to target for some serious Local SEO benefit.
  • Updated the entire website content and it’s meta structure based on those exact keywords to tell Google exactly what their business was all about and the location they served.
  • Researched and created business citations on the most relevant and trafficked local directories & platforms on the web related to their industry with our client’s proper business information and contact details to ensure people looking for their services could contact them directly.
  • Created our client’s Google My Business profile and claimed their location on Google Maps to strengthen Local SEO.
  • Generated exposure for their business by writing content based around people being devastated by storms in Arkansas and how our client is helping protect thousands of people who still had no systems in place to ensure protection if a disaster strikes again. The content was shared via their social media profiles and industry influencers to give it a viral factor.

Our Results

80% Local Keywords in Top 10 of Google SERP in 3 months.

Keywords Current Local Ranking Initial ranking
fiberglass storm shelters arkansas 1 47
storm shelters for sale in arkansas 1 99
underground storm shelters for sale in arkansas 1 91
storm shelters arkansas 1 NF
tornado shelter arkansas 1 NF
garage floor shelter arkansas 2 30

Take Away

Making a website rank on the top locally on Google is different from what you do normally in SEO. The audience is different, the targeted keywords are different, the strategy is different and there needs to be a sharp focus placed on building correct citations on the most impactful local directories and platforms available in the industry. And we understand it completely!

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