Why Do You Need A Cart Abandonment Email Strategy For Your Business?


May 5, 2022


6 min read

Cart Abandonment Email Strategy

Source: Pexels

Are you spending a lot of (hard-earned) money on Facebook Ads or Google Adwords to get more traffic to your website but not generating any revenue? If this sounds like you, you most likely have a leaking bucket. To put it another way, no matter how much water you put in the bucket, it will not hold it all since it is leaking somewhere.

It's happened to all of us: you are casually browsing the products on an online store, putting some items in your cart, and right before you complete a purchase, boom! You close the app, leaving those items in your shopping basket. If you don't believe it, look through your online shopping carts; something is most likely waiting to be purchased.

Shopping cart abandonment is a significant leak in most eCommerce businesses' sales and marketing funnel . A lot of money was invested in attracting these customers, and they have already shown considerable interest in acquiring your product. It is not, however, an unusual occurrence. Approximately three-quarters of consumers abandon their shopping carts at checkout, and this number has been gradually increasing in recent years.

Creating an email marketing campaign to combat the phenomenon of abandoned shopping carts might be as simple as that. You will be able to reclaim more of the revenue you previously lost and boost the number of website visitors who become clients.

But, as you may know, email marketing can solve almost anything. So, today, we will go over the fundamentals of cart abandonment emails and see how a successful email marketing plan can help your eCommerce business turn the tables (or carts, in this case.) So, let's get started.

What Is An Abandoned Cart Email?

eCommerce relies heavily on abandoned shopping cart emails. Depending on the retailer’s policies, shoppers who add an item to their online cart but do not complete a transaction will receive an abandoned cart email or a collection of abandoned cart notifications. Customers who have not purchased anything in five hours, for example, are unlikely to shop for the item in their cart actively.

Visitors to your site may leave after placing an item in their shopping cart but not purchase it for various reasons. With an abandoned cart email, you may remind them of their interest in your products and push them to make a purchase. Most of your abandoned cart emails are probably automatic, which means they are sent to customers based on predefined triggers set up by you or another member of your staff.

Cart abandonment automation is available from many contemporary Email Service Providers (ESPs) and even some eCommerce platforms, with pre-made templates available in many cases.

How Does Abandoned Cart Email Work?

An abandoned cart email is sent to the visitors who leave items in their shopping cart but do not complete their transaction. It is usually prompted by this activity and provided at three different times: one after the triggered action, the second 12 hours after the prompt action, and lastly, 24 hours after the started action.

Abandoned cart emails serve as a gentle reminder to buyers who may require some extra motivation to complete their purchase. Many customers treat their shopping carts as wish lists, putting them there for hours or days before deciding. Alternatively, they could have been distracted by any form of interruption. In this case, abandoned cart emails serve as a way to entice them back to finish their purchasing without adding to the friction.

Moreover, abandoned cart emails are a great method to get feedback from your consumers and figure out why they chose your website over a competitor's and abandoned their carts. You can address buyers' problems while also improving the eCommerce experience.

When quality products are discounted, it informs potential customers that they are losing out on a great offer. It softly reminds them to follow through after making up their minds. It sneaks up on them, instilling dread of losing out and increasing purchases by 64%.

Instead of sounding like a sales pitch, send abandoned cart emails.

So, what are the benefits of receiving those emails?

Top Benefits Of Receiving Abandoned Cart Emails

Increased Conversion Rates

Whether your consumer forgot to finish their purchase, looked for alternatives from another company, or didn't have their credit card accessible, setting up a cart abandonment email can be the difference between completing the sale and losing it. The obvious benefits of recouping lost sales and improving income and conversion rates are the key motivations for using this strategy.

The first advantage of employing automatically triggered emails rather than manual ones is saving time and money. You may use these emails to encourage clients to return to your site and make a purchase. The emails can remind customers of items, provide references to similar products, or even offer a reward for their purchase for price-sensitive clients' motivation, depending on their gap in memory. It allows you to keep your current customers while saving money on new ones.

Customer Interactions Are Improved Via Cart Abandonment Emails

You may re-engage abandoners, communicate with them, and build a cart of abandonment emails. When individuals receive personalized email messages and personalized product recommendations, they perceive your company as relevant and helpful.

Giving your emails a distinct personality will help you stand out from others. More clients are likely to buy from you again due to their increased trust and loyalty to your brand.

Enhanced Customer Satisfaction 

You might be able to figure out why a customer abandons an order if you send them an email. This information can improve your clients' experience by demonstrating care and providing a customized answer. By fixing this issue, you may be able to improve customer experience and prevent future cart abandonment.

There are several methods for determining why a customer left their shopping cart empty. You can either ask the client directly what the problem is and how you can help, or ask them to fill out a short survey or provide them resources to contact you for help (email address, telephone number, and live chat.)

Abandoned Cart Strategy: Conclusion

Saffron Edge's abandoned cart email strategy is an ROI-driven strategy. They will help you create the best email campaigns for hot leads (potential customers who expressed interest in buying.)

By following up with these potential customers and reminding them of the product they were interested in, you can improve your company's customer experience and generate sales.


Abandoned cart emails serve as a reminder to buyers who might need a little extra encouragement to finish their purchase. Many shoppers use their shopping carts as wish lists, adding items for hours or days before deciding. Alternatively, any disturbance could have distracted them. It's a good sign that they are interested in what you are selling.

What went wrong, then? Was there an issue with the checkout process? No, the consumer may have given themselves sufficient time to consider it. You have no idea what your client is up to. That is why you must remind him of his enthusiasm for the topic. Abandoned cart emails are an excellent method to boost purchases.

The first abandoned cart email must be issued within one hour of the abandoned cart. It's lengthy enough to iron out any issues with the checkout process but not long enough to forget about the item completely. Send a second and third abandoned cart email after a day or two, then wait another 2-3 days.

It all depends on you. Sending one to four emails is considered ordinary; sending more than that may fall into the spam category. Customers may still be hesitant to purchase an item if they just received a single email one hour after abandoning their cart.

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