The Top SEO Trends And Techniques You Need To Know!

leslie-img

Saffron Edge

icon-calendar

Dec 30, 2019

icon-timer

7 min read

The search engine market leader "Google" has a market share of 87.76%; therefore, a significant update in Google Algorithm means a drastic shift in SEO trends and techniques. It won't be wrong to say that SEO is quite unpredictable. Why? Because it keeps evolving year after year. It involves making specific changes to the web page design and content that make a site attractive. There is so much happening in the world of SEO that marketers are always on their toes. They have to ensure that their websites are following the top SEO trends and techniques. It allows them to keep their website rankings under their control. You see, online businesses don't want to end up on the wrong side of the new algorithm. As marketers, we understand the potential impact of vital search engine changes on websites. The following SEO strategies shall make you aware of the latest SEO trends likely to impact online businesses in 2021. SEO Trends And Techniques

Source: Pexels

SEO is an exact science; it's more of an evolving art that hinges on the latest trends and forces of Google itself and the actions of other SEO. A huge aspect of SEO revolves around competitor analysis and determining the ranking factors behind any given keywords and phrases. As an increase in the online competition continues and new websites are being launched day by day, you have to rethink your content marketing strategy and invest in SEO. Web pages must meet specific requirements set by search engines like Google, and this is where SEO becomes very important. You must know what SEO trends are on the horizon to update your website accordingly and ensure that more customers and prospects find you in the search engine results.

What Are The Top SEO Trends And Techniques of 2021?

2021 is here; it's the exact time to reflect on an eventful year for organic search and how to use that knowledge to create better SEO strategies for the upcoming decade. As an SEO company and services provider, you must stay aware of emerging latest SEO trends.  It helps you incorporate them into your SEO strategies or website plan projects and ensure you are providing your clients with creative, sound business advice. As SEO professionals, you have to keep your clients informed of these business trends as well. So, let's dive into the 5 SEO trends that you need to know for 2021.
  • Zero-clicks searches in top SEO trends:

Google has evolved in recent years to deliver a better search experience for the end-user, like through Featured Snippets. Featured snippets, Knowledge graphs, Google's Local Packs, and so on, more than half of all searches are now "zero-click searches." Featured Snippets usually appear as number 1 organic result, commonly called Position 0. To take advantage of this feature and drive more clicks to your web page, you need to provide clear answers to commonly asked questions on your web page. Featured Snippets are evaluated and boosted to the top depending on their quantity and quality, which Google has a way of determining. Don't take this trend lightly, as 54.68% of clicks from Google originate from Featured Snippets, proving that they take more than half of search engine clicks. Featured Snippets represent an excellent opportunity for content writers since it gives you the ability to generate organic traffic even if you are not ranking at the number 1 position.
  • Utilize influencers for boosting SEO

People often feel inundated by intrusive advertisements, and they are looking for information that they can trust and authentic reviews. It leads to a rise in influencer marketing. Media companies and digital marketers are increasing their investment in influencer marketing because it has produced excellent results. Partnering or hiring with an influencer can help you amplify your content reach and create even more traffic to your website. They can also help you build valuable backlinks for your page. Backlinks are one of the most important factors that Google uses when calculating a web page's ranking. When generating your influencer marketing strategy, consider what type of content you want them to develop and how it can link back to your webpage. Be sure to partner with influencers that are relevant to your industry and your end-user. If they are an authority with a solid digital presence, their backlinks can be absolute gold. If you invest in influencer marketing, you will not only generate leads and improve brand awareness, but you will also boost your search engine rankings.
  • Website security has become a necessity

End-user safety is another trend that doesn't seem to do with SEO, but it is essential to the web page user experience. If visitors don't feel safe visiting a website, they're very likely to leave quickly. If a user sees a not secure warning appear, they may decide not to proceed to your website. As a result, bounce rates could affect the position of that website in the organic search listing. It is essential to enable the HTTPS protocol for your site. HTTPS gives web page users a secure connection that is both authenticated and encrypted. Google wants to provide its visitors with a secure browsing experience, so those that implement HTTPS may experience a minor SEO boost. If you collect personal information from your end-users on your web page via a web form, you have to protect their privacy. It's essential to assure your visitors that it will protect their data as long as they stay on the website. There are still many vulnerabilities on the page, but there are new security measures that one can implement every day into your web page.
  • Is your website optimized for voice search?

Before smartphones, people usually searched by plugging words into search engine boxes on their computers. With the high usage of mobile devices, voice searches have become a popular trend among internet visitors. These voice searches are done on phones and can be performed on home voice assistants such as the Samsung Smart TV, Amazon Echo, Voice Pod, etc. Knowing how to optimize your webpage for voice search can help you create more organic traffic if you understand and implement conversational searches into your SEO trend strategy. When using voice searches, the search engine must do a lot of work to get the relevant information that the visitor is looking for at that moment. This change is imminent, considering that by the year 2021, it is expected that 50% of all internet searches will be initiated through voice search. Your content should adapt to this new trend to stand ahead in the current search engines.
  • Mobile UX will determine your ranking

A webpage that does not have a mobile version may lose most of its visitors in the coming years as mobile websites are a growing SEO trend that will get even more popular in 2021. Since more people worldwide are obtaining smartphones as more mobile phone towers are being built with better connectivity and range. However, people collect information through their mobile phones is getting so advanced that it's not enough to have a mobile webpage. The interface has to be easy to read, grab visitors' attention, and provide an answer to their questions or at least keep them entertained. Since more people are searching from their mobile phones than from computers, it's crucial to have a mobile version for your webpage to reach many people interested in your product. You must optimize your pages for handy devices if you want to keep up with your competitor companies. And keep in mind that the higher you are in the Google mobile page index, the more famous your page will be.

Conclusion:

The core mission of Google remains the same, providing end-users with relevant search results from the most trusted sources. Understanding this helps digital marketers to adopt SEO strategies to give an excellent user experience without any compromise. While Google continues to gain high market share and increase its value on the internet, it's no secret that a part of this valuation comes from ad revenue on their search engine results page. You should keep yourself updated with the latest SEO trends to keep your position ahead of your competitors. It would be best if you continue to target zero-click searches like featured snippets. It remains one of the best ways to dominate your competitors in the SERPs. You have to invest in influencer marketing because it has produced excellent results and creates more traffic to your webpage, which increases your bounce rate.  Make sure that the users are visiting your page, and your webpage should secure the data provided by them. You should optimize your webpage for voice search by considering queries people may search and building out informational content around those queries. Your website should provide a mobile page and an interface that grabs the user's attention and provide them with a required answer. Are you looking for the ?best search engine optimisation agency? Contact our highly skilled SEO professionals; we offer fast, proven, and efficient solutions that align with the top SEO trends. We can give you excellent results and help you take your company to the next level.

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.

As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.

We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.

At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!