The Rank Of ASO is A New SEO In Consumer's Market
Feb 17, 2020
10 min read
The world is witnessing the revolution of SEO that helps companies improve their online visibility and it's all going to happen with the introduction of ASO, i.e., App Store Optimization. People prefer using apps, whether it is related to music, games, news, and others. Hence, this makes them an excellent way of marketing your business. Like the experts are optimizing websites using SEO, they are implementing the same for apps.
All about ASO
App Store Optimization (ASO) is a platform that can enhance your business visibility on online stores like iTunes, Windows stores, and Google Play. It works with an objective to make app rank at a higher position on the search results list. So, if you are building an application, you need to understand that there are many ways by which your app rank can be updated. This not only improves your prominence but enhances downloads, increase clients number, and reduces the acquisition cost.
Specific strategies and factors contributing to the success of ASO.
Search history
ASO has its significance that even if the user deletes an app, it will still appear in the search history of Google. Hence, Google generally stresses on results searched by humans.
High functionality
Apps will work according to the search engine specifications, thus known to provide high functionality.
Matching content
Sometimes it happens that Google Search Console, as well as Bing Webmaster tools, display mismatch error. Therefore, using matching content is essential to avoid such mistakes.
Pop-up banner and ads
Google generally creates pop up ads using non-Google JavaScript banners that are more challenging. So, it is advisable to look for Google Adwords JavaScripts rather than non-Google ones.
Verification of sites
You should check your website via Google Play Developer Console and Google Search Console.
Check the speed and user experience
For any app, loading speed and user experience affects the ranking. So, if they are not up to speed, it can result in the uninstallation of apps and negative ratings. Therefore, it has a direct impact on search engine results by pushing your app in a lower position.
Site discovery
Always annotate the code so that the search crawlers can quickly discover your apps without any difficulty.
Ratings and downloads
According to industry influencers, the ratings and downloads can affect the search results. Prospective customers first read about the app, then check the ratings and reviews for others' experiences in order to decide whether or not they should install the apps.
ASO is all about creativity
Working on a great idea is the first thing required to solve the complicated process. Always think about advertising, marketing, and optimization if you want to take your business to heights. Presently there are thousands of applications available on app stores, and thus, it is quite essential to bring your apps at the first ranking whose probability can be reduced to 0.01%. Before it gets too late, it is better to optimize your app name, keywords, ranking, and descriptions for a good ranking. Never think that within a week, you can quickly sell many numbers of copies without thinking about branding your product.
Ranking – It's all the game!
Indeed, the iPhone is considered as an excellent source of leveraging profit by the developers. Presently, to get access to new apps, people keep the App Store as their first preference. But App Store allows only a few hundreds of apps to be a part, and they are the one who comes at the highest rank. In the Search Engine Optimization process, keywords play a significant role in ranking higher in the search result page and gain transaction. Hence, SEOs make use of the best and right keywords to make your website rank at the top position.
Converting visitors to permanent buyers
Next in the process is to convert the visitors into long-lasting clients. To start with the process, firstly improve your app description and make sure that it is compatible with all kinds of visuals and devices. If the description is attractive, then visitors will surely come back to you and get your services. As compared to other marketing campaigns, this will surely bring more visitors. Moreover, the developers can keep track of the quality apps with the use of appropriate tools for enhancing the users' experiences. Thereof, the developers should have years of expertise in performing ASO. Their skills can help many companies gain brand visibility.
Your clients deserve paramount services
By thinking about the user's experience, it is simple to get a higher rank. A couple of negative reviews can be a disaster, and hamper your professional reputation. On optimizing your apps, you can quickly answer the customers' reviews and also market your company. The negative reviews are useful as they help you in improving your performance and rank and be cautious in the future. With the right ASO tools, it is quite easy to understand the requirements of target audiences and track the competitors' strategies. In simple terms, it is a kind of sure-shot activity. Hence, app developers should regularly check the status of apps and of rivals as well.
Don't think much about the 'Black Hat.'
The process of App Store Optimization becomes difficult with Apple as they follow strict rules to remain in the competition. Now, what is meant by 'black hat'? ASO experts are continuously fighting with the issues of 'black hat.' In this, the developers make use of bots to add false reviews and add hits on apps on which they are working. By doing this, they can easily bring their apps on top position. After knowing this risk, Apple is disapproving 'black hat' that is extremely risky. Some reports have shown that certain developers using such methods have made their apps banned from App Stores. Opening a business is definitely a risky task, and therefore selecting the right marketing strategy is a must.
It is important!
App Store Optimization required to be continuously monitored and must be updated over some time. An optimal set of keywords are needed to put in an app store used for searching purpose. The approach of ASO is straightforward as developers generally pick up certain sets of keywords, write descriptions on them, and submit in apps. If the research is not done properly, then apps remain hidden, and users are not able to discover your apps.
Conclusion
A good ASO strategy automatically minimizes the acquisition costs by enhancing organic installs. After app optimization, its rank starts increasing in the search result. A relevant set of keywords is meant to target the customers, so selecting the wrong ones will never help. ASO is an excellent tool to improve the revenue for your business from extra downloads.
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
Share with Friends
Outshine Your Competition Faster
Drive measurable growth through comprehensive, data-driven digital marketing strategies.
Talk to Experts
Five ways through which AI enhances customer journey and boosts conversions
AI is no longer science fiction and a part of Hollywood movie scripts only as it is now being used extensively in a wide array of fields. By the look of things, AI still might look like in the infant stage, but according to a report, it has been found that 37% of the businesses are already using AI, and it is currently a $62 billion market. But for many marketers and sales professionals, AI comes with a caveat of failure, which is why they are using a cautious optimism towards it. Both doubt and lack of innovation are the two perpetrators that stop marketers from unlocking the power of AI for improving the customer journey and uplifting the conversion rate. Source: Unsplash Solutions AI-powered CRM and Customer Data Platform have even wiped out the high cost that was earlier associated with AI. That is why savvy marketers are no longer procrastinating the implementation of AI in their marketing plans. With AI becoming ubiquitous in the marketing realm, it has become essential to master this art. Therefore, in this article, we have discussed the top 5 ways through which AI is currently improving the customer experience. The AI revolution in marketing and sales Most companies are already enhancing customer experience through automation and data analytics, but AI enables machines to keep improving, and it goes beyond just automation and data analysis. The AI tools allow the computer to analyze a large volume of data, make complicated decisions, identify human speech and response, comprehend human behavior, and much more. The AI tool's capabilities can be precious for any company. They are always trying to shift between the changing market landscape while matching the pace with changes in technology, demand, and customer behavior. Source: Unsplash One of the best examples of AI implementation in marketing will be Amazon. A visit to the eCommerce site of Amazon quickly demonstrates how AI is being leveraged by Amazon to recommend products based on products you search, click and buy. And because of the success with AI, Amazon already invested $21.9 billion in AI in 2020 alone. Well, all this is just a glimpse of how companies are using AI. From SEO and searches to Ad targeting and chatbots, AI is being used in numerous ways, and it all comes down to enhancing the customer experience. Five ways AI is helping brands improve customer experience AI provides you with better insights related to your customer. Source: Unsplash With both AI and machine learning on an even keel, brands get the power of garnering and analyzing behavioral, social, and historical data, which allows the brands to understand their customers in a much better way. With AI by your side, you no longer have to be confined to the current limitation or ability of the coding of your analytical software as AI keeps on improving and learning from the data it probes. The new-age ability of AI helps companies crunch gigantic amounts of data, and the AI even does the heavy lifting on data cleansing and aggregation. This frees up the company's internal resources, which earlier was bogged down with data analysis, and both the marketing and sales team can narrow down their focus on customer behavior. Building profiles and models through AI helps make vital predictions regarding what the customer is going to buy, which type of image they are going to search for, and even what they are going to browse on the internet. Quick and improved customer service through AI-powered chatbots Gone are those days when customer service was limited to a tech team sitting behind the desk, answering queries over the phone, typing solutions in chat boxes, and replying to customers' issues through emails as the power of AI has helped us to flock to the era of chatbots. If you think chatbot is still a new kid on the block, then think again, as 40% of the companies are already using chatbots on their websites or apps. But this is not it, as even the ability of chatbots increases with time. Nowadays, chatbots can handle 68.9% of chats from start to finish. But how is it helping in improving the customer experience? Earlier, limited resources and budget thwarted companies from providing round-the-clock customer support, but now, such perpetrators of better customer service are being abandoned with the help of AI-powered chatbots. But round-the-clock support isn't just a good CX; it is a table stake in the current market. Most customers don't want to wait until you open your doors so that they can get questions, answers, and queries resolved. That is where AI is improving the way customers interact with a business. That is why 78.2% of the customers have a neutral or positive experience with chatbots. Building the trend of automated life assistance If you don't have an aversion to gadgets and if you love making your life easier, then you must have used Alexa, Google Home, Echo, or similar robotics AI to turn on your favorite music or dim the lights. But nowadays, companies are using these robotics AI for improving the customer experience. For example, many banks have already started using Alexa and Google Home to automate bill-payment and schedule transfers with just voice commands. Stores allow their customers to order products through the robotic AI, and movie theaters integrate with Alexa and Google Home to book movie tickets. Source: Unsplash An approach like this is promoting the culture of self-service among customers. It is being accepted with enthusiasm in every market. It makes processes quicker, and there is no need to always get in touch with a representative from the company. And with 20 million people in the U.S having more than one Echo, one doesn't need to worry about a slowdown in the robotic AI trend while investing in it. Making hyper-personalization easier for even SMEs Hyper personalization keeps real-time data and AI on an even keel to deliver content that is specifically relevant to a customer rather than rehashing the same content for every customer. Conversational AI is helping brands in providing hyper-personalized experience, and it is also a much more convenient and quicker way to interact with the business. In addition to making the conversation and content delivery more personalized, AI can help eliminate the pain points in the customer journey. Some of these pain points that customers want to shrug off are re-confirming the phone number explaining the same problem repeatedly to different representatives. AI connects with the entire history of conversation and previously stated inventions, and it then eliminates the chances of the customer griping about the service provided by the company. A sense of support for customers with assistance on each buying stage Both Artificial Intelligence and Machine learning promote and support natural language processing or NPL. The NPL is one of the branches of AI that equips computers to understand the text and spoken words in a similar way a human does. With such an ability in the system, brands can organize, optimize and generate content quicker than they did the entire thing with the traditional method. Such type of quick content generation helps customers by successfully guiding them throughout their journey with ease. A fragmented experience can deter customers from purchasing a product, which you can overcome with the help of AI while enhancing the customer experience. Takeaways Artificial intelligence is not a perpetrator planning to overtake the world, nor is it there to snatch jobs from employees, as this is also a big concern. AI opens many doors of opportunities for businesses and allows them to level up the playing field, especially when providing a world-class customer experience. From taking advantage of real-time data to equipping brands with the power of predictive analysis, there are so many things that one can achieve through AI that makes the possibilities limitless. Get in touch with our experts to know more! ...
read more
Six Ways AI Can Help DTC Brands Enhance Their Customer Services In 2022
As we move into 2022, artificial intelligence (AI) will become increasingly important for direct-to-consumer (DTC) brands. AI can help DTC brands enhance their customer services, including providing more personalized service, increasing efficiency, and reducing costs.With AI tech constantly improving, brands can offer more personalized experiences that can feel surprisingly “human.” In fact, according to a recent study, 78% of consumers said they would be more likely to do business with a company if it offered a personalized experience. So how can DTC brands use AI to enhance their customer service? Here are the six ways: 1. The Use of AI in Customer Behaviour and Needs AI technology can help make a customer’s experience feel like it was crafted just for them. By assessing things like past purchases and purchasing behaviors, AI can help predict what items a customer might be like or interested in or tell them when it’s time to order again. OTT platforms can guide movies and TV series to watch or new music and podcasts to listen to.This type of predictive personalization is becoming increasingly commonplace as businesses strive to meet the needs of their customers. As AI technology continues to evolve, we can expect even more amazing examples of how it is being used to improve the customer experience. 2. Improve Decision Making As AI continues to evolve, it's becoming more and more adept at helping businesses predict customer behavior. Thanks to the fact that AI can analyze large amounts of data much faster than a human could ever hope to. This ability to quickly identify trends and patterns is invaluable for making decisions. After all, the better informed you are, the better your choices will be. With AI on your side, you can be confident that you're making the best possible decisions for your business. Source: Unsplash So if you're not already using AI to inform your decision-making, you're missing out. AI-powered insights can help you take your business to the next level. Ditch the guesswork and start making data-driven decisions today. Your business will thank you for it. Decision-making now is the time to start. AI can help you make better decisions faster. And that's something any business can benefit from. 3. Boosts Engagement Omnichannel messaging is quickly becoming a must-have for businesses that want to provide an exceptional customer experience. By definition, omnichannel means providing a consistent experience across all channels. It includes your website, app, social media, customer service, and any other customers' touchpoints with your brand. What are the benefits of omnichannel messaging? The most obvious is that it creates a seamless experience for your customers. They can move from one channel to another without feeling like they're starting from scratch each time. Omnichannel also allows you to personalize messages for each customer. You can use data from previous interactions to customize content and offers in real-time. That provides a much more relevant and engaging experience for your customers. Source: Unsplash 4. Effective Marketing As artificial intelligence continues to evolve, so does the field of marketing. AI is changing the way businesses interact with customers and is making marketing more targeted and effective overall. By understanding customer behavior and segmenting customers based on psychological profiles, businesses can more accurately predict how customers will respond to their messaging. As a result, companies can improve click-through and conversion rates, providing a better customer experience overall. AI is also helping businesses automate customer service tasks, freeing up customer service representatives to provide higher quality assistance. Overall, AI is making customer service more efficient and effective. As AI continues to develop, we can expect even more changes in marketing. Businesses that embrace these changes will be well-positioned to succeed in the future. 5. Improve Customer Retention As AI technology advances, so does your ability to retain customers. Machine learning algorithms can now easily help businesses identify and head off problems that could lead to customer churn by helping to identify problems. You can pinpoint and prioritize based on real data through AI rather than guesswork. Features like uninstall tracking, for example, turn the loss of customers into something valuable that can help you solve customer retention problems and craft effective strategies to win them back. AI is thus a powerful tool that can improve customer retention efforts in several ways. By helping businesses to identify customer pain points and target marketing efforts accordingly, AI can make a significant difference in customer satisfaction and loyalty. 6. Boosts Conversion When we talk about giving your business an advantage, customer service is key. Ensuring that your customers have a smooth, stress-free purchase experience is essential to keep them coming back. One way to ensure great customer service is to use AI chatbots to pre-qualify leads. By answering customer questions through a chatbot, you can quickly determine whether or not a customer is interested in your product. That helps save time and resources by only sending qualified leads to sales. Using Chatbots also helps to build trust with potential customers. By showing that you're available to answer their questions, you demonstrate that you're committed to providing the best possible customer experience. It can go a long way in establishing your brand as a trusted source for quality products. So if you want to give your business a boost, consider using AI chatbots to pre-qualify your leads. It's a free and fast way to improve your customer service that will automatically help you in boosting your conversion rates. 7. Customized Content If you're like most people, you appreciate good customer service. And if you're also like most people, you prefer when that customer service is tailored specifically to you. With the advent of AI, businesses now offer creatively customized content to their customers. Whether you're looking for product recommendations, targeted marketing emails, or even just relevant written content suggestions, businesses can now use AI to deliver a personalized experience. So if you value feeling like more than just a number, rest assured that businesses are taking notice and working hard to give you the best possible customer experience. After all, 90% of US consumers find personalization appealing. 8. Streamlined Workflows One of the benefits of using an AI chatbot for customer service is that it can help to streamline the workflow. By answering common questions and directing users to online resources, AI chatbots can take some of the burdens off of your customer service team. It allows them to focus on more important customer needs, which results in a better overall customer experience. In addition, AI chatbots can also help improve First Call Resolution rates, as they can provide quick and accurate answers to common questions. That results in fewer calls being transferred to human agents, saving time and improving the customer experience. Overall, using an AI chatbot for customer service can help to improve the efficiency of your customer service team. By taking on some of the tasks that human agents typically handle, AI chatbots can free up time for your team to focus on more important issues. In addition, AI chatbots can also help reduce call volume, as they can provide quick and accurate answers to common questions. If you are looking for a way to improve your customer service team’s workflow, an AI chatbot may be the right solution for you. ...
read more
5 Things you must do on Facebook for your Dental Practice
For decades, dentists built their practice by relying exclusively on reputation and word of mouth marketing. But today, most of their audience is on social media platforms. Facebook alone hosts billions of users. PEW research suggests that 70 percent of the Facebook users visit the site on a daily basis, which is why it has become an important platform for many marketers. Source: Pewinternet The dental industry is predicted to be worth around $36.8 billion by 2021. If your practice wants a share in the profit, it must include Facebook in its marketing plan. There are various ways to attract, retain and ultimately market to your patients on Facebook. This article will help dentists who need a little push in their Facebook marketing efforts. Let’s get started! Why Does Facebook Marketing matter for Dentists? Facebook is the most popular social channel for marketers. It alone drives nearly 25 percent of social media referral traffic. Here is why you should focus on Facebook for your dental practice. Facebook helps in earning patients’ trust: Since the boom of social networking sites, many dental practices are rightly seeing the power of being active on Facebook, Twitter, and Instagram. Dentists are in a different position than many other industries when it comes to marketing on Facebook. Dentists have to build trust and earn a patient’s confidence to convince them for an appointment. Facebook offers the ultimate way to build relationships with your potential customers. Helps you remove stigmas associated with dental visits: There is a certain fear and anxiety associated with dental visits, and Facebook can be used to convince your patients that you deliver a pain-free experience. You can remove the stigma around visiting a dentist through light-hearted Facebook content. Facebook gives you the platform you need to connect with prospects and remind them that you are all about people, not just teeth. It helps people find you online: Imagine a potential new patient looking for a new dentist in your area. He checks your Facebook page with convincing photos and testimonials that compels them to head to your website. Facebook makes it a lot easier for people to find you online. The quality content instills confidence in new patients and helps old ones to stay in touch with your practice. 5 things to do on Facebook for successful dental practice: Getting the most out of Facebook for your practice can be challenging. But don’t worry. Here we present the 5 things that you must do to get yourself on the right track with Facebook. Create a Facebook page: Facebook is the largest social media platform in the world with billions of active users. For dentists, it is easily one of the most important social media platforms to grow their practice. Every dentist needs a Facebook page to connect with their patients, prospects, and fans. Here is everything you need to know to make and optimize your Facebook page for your practice. Building a Facebook page: Setting up a Facebook page for your practice is a free and simple process. If you have just started, all you need to do is follow these four steps to create your Facebook dental page. Go to the Facebook page creation page. Choose the right option for your dental practice on that page. Enter your business category and contact information. Upload an appropriate profile picture and cover photo for your Facebook page. Add a short description of your practice Optimize your page: After setting up your practice Facebook page, you need to include all the elements and additional tips on the page to get the most out of it. Verify your Facebook page: Verification adds a small gray checkmark to your Facebook name. It tells people that you are an authentic business. It also improves your page ranking in Facebook search results. Here’s how to verify your page: Go to Settings at the top of your page Click Page Verification from General Click ‘Verify this Page,’ and then click Get Started Click ‘Verify this Page with documents.’ You can also verify your page by entering your business phone number, your country, and language. Get a verification code by clicking Call Me Now Enter the verification code and click Continue Fill out your About section: Enter information about your practice in the About section of your Facebook page. Include your business contact number, address, website URL and business hours. Try to provide your location on Google Map if possible. This makes it easier for new patients to locate you. Add a call to action: The call to action button appears next to your page’s Like button. Facebook allows businesses to choose from a variety of call to action buttons, including options such as ‘Call now’ and ‘Book now.’ This makes it easier for prospects to call you directly from their mobile devices or schedule an appointment with a few clicks. Post good content: Posting quality content regularly is a challenging task and requires a lot of dedication. Facebook is a community-oriented platform where users will engage with valuable information if it is presented in an easy-to-digest manner. Keep patients educated about dental health: People appreciate posts that provide valuable information and tips on maintaining a healthy lifestyle. Engage your patients and prospects through education posts about dental health. Stir their interest through content that not only promotes your expertise but shows that you care about the overall well-being of your patients. Post about your office team members: Since Facebook is a social networking site, people love to connect with others and learn their personal bits of information. Try to share details about your practice, your dental office, and team members. Sharing posts about your team members remove patient’s anxiety and bring them closer to your practice. Engage with fun facts: Take the time to look for fun dental facts that will engage your followers. Content that put a smile on your patient’s face is also helpful in building loyalty. Sharing a fun dental fact, a quirky tip or anything that your patients find interesting compels them to share it with their own community and provides you the opportunity to reach to a wide range of audience and gain new patients. This can be an effective way to widen your customer base. Set a posting schedule you can follow: Following a posting schedule is easily said than done. Posting content regularly is important when it comes to engaging prospects on Facebook. As a dentist, your time is valuable. You will be busy helping your patients and running your practice. Make sure you plan a reasonable Facebook posting schedule and commit to it. Showcase your services: Don’t just ask people to buy your product or services on Facebook. Instead, show them the value your services have provided to patients. Promote and showcase your services by highlighting the people using it to show real-life results. Share about recently completed successful cases and post ‘before and after’ pictures, so that prospects can see your work. It is the best way to promote yourself on Facebook without pushing people away. Promote your involvement in community events: If you are doing some good work for your community, share it with your followers on Facebook. Let them know about your involvement in community events. It provides your patients and prospects an opportunity to connect with you through a common cause. You also build a good reputation when people see the work you do beyond your practice. Run Facebook ads: Facebook allows dentists to post highly targeted ads about their practice. Ads published on Facebook has the potential to reach thousands of active users. There are over 4 million advertisers currently cashing in on Facebook’s ad network to reach their target audience. Facebook has access to personal information about users and knows more about them than any other social media network. They know their age, location, income, interests, family status, etc. which make Facebook ads highly successful. To create successful ads on Facebook, make sure you follow these important steps. Improve your message: Before starting a Facebook ad campaign, be sure your content has an objective. Tailor your Facebook ads according to the interests of your target audience. Know who to target and what you have to say. A Facebook ad campaign for a dental practice should focus on: Spreading awareness about your dental practice Showing potential patients what makes your practice unique from others Introducing a new dentist or another team member Talking about the value that your service provides to patients Highlighting the patient’s testimonials Promoting a specific dental procedure Sharing a business milestone If you know the purpose of your ad, you will be in a better position to decide your target audience and what to say to convince people to take a specific action. Improve your ad targeting: After you know the purpose of your ad, it is time to decide your target audience. Target your ad to people who will likely resonate with the message and take action. The following tips will help you in targeting the right people to achieve your goals. Target lookalike audience: If building awareness about your dental practice is your goal, you might want to target an audience whose interests are similar to your current patient population. Target current patients: If your aim is to fill spots left open by last-minute cancellation, target your current patient population. Because they are more likely to respond to the ad, as they already know your practice’s culture. A better practice to lure patients into an appointment is by offering a discount or a free upgraded service to the first person who responds. Target retired people: If you are advertising dental savings plans, targeting retired people will be your first bet. These people no longer have any dental insurance and will likely take action Retargeting: If you want to get maximum people into your sales funnel, the best people to target are the ones who have been to your website. Target them with an ad that gives them a call to action to download free content or a free consult based on their interests they’ve shown on your website. Improve your visuals: Photos and videos engage and drive more traffic to your website and result in more actions. Once you know the purpose of your Facebook ad and your target audience, you can try different versions your copy and check which version looks best. This can be done by creating a split test in Facebook’s ad manager. Split-testing ads is a powerful way to improve your results and lower your advertising costs. The split-testing ad makes it possible to know what words or visuals will resonate at a given time. To split-test an ad, you need to create an ad and duplicate it. Then you need to replace the text, image, or video, and submit it. Create Facebook groups Facebook groups are a great way for engaging your prospects and past patients. It also allows you to connect with peers, potential partners, and customers. Create a private Facebook group for regular patients: Create a private Facebook group and offer access to your patients as part of a program. Regular patients would like to work more closely with you and connect with the like-minded people in a similar position. People must buy and request to join. Create a public Facebook group for subscribers: Allow people to access this group by signing up to your newsletter or email list. Promote this group as much as possible to attract new people. It is important to engage the members regularly if you want to turn them into customers. Convince the members by showing you’re your work first hand. The people on your email list are considered a higher quality leads and are likely the prospects to take action. Analyze the insights: An important and powerful tool that allows you to measure the performance of your business page is Facebook Insights. Facebook analytics enable you to understand who your most engaged audience is and what type of content is driving the most traffic to your page. Unfortunately, most dentists overlook it because they don’t know which metrics they need to pay attention to. To better understand Facebook insights, go to your dental page and click insights. You will end up on your dashboard with many sections. These sections include: Overview: It gives you a view of everything that has happened on your page in the last. The three important measures you should focus here are page likes, post reach, and engagement. Source: Hootsuite Visits: This section allows you to see how many people are visiting your page and where they are coming from. The important metrics in this section are the Page and Tab visits and External Referrers. Posts: This section provides you data about your page followers and when they are online. It also helps you to analyze how your posts are performing based on average reach and engagement. Another important metric to focus on in this section is the Top posts from the pages you like. It is a great way to keep track of your competitors and how they are reaching the audience. Source: Hootsuite People: This tab on your dashboard lets you get to know your audience better by looking at three important metrics. They include Your Fans (who is liking your page, their age, location, gender, language, etc.), People Reached, and People Engaged. Facebook analytics tips: Once you have a good understanding of Facebook page insights, these tips will help you get the most out of it. Check back often Download the Facebook Pages Manager app Request an easy-to-find page URL Update relevant info Download your data These tips will allow you to track the success of your dental practice marketing on Facebook easily and efficiently. ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.
Subscribe now
Outshine Your Competition Faster
Drive measurable growth through comprehensive, data-driven digital marketing strategies.
Talk to Experts