
We just loved it!
And we dig SMX! Our co-founder and Business Head, Gaurav Sabharwal, recently went to attend the ‘SMX East’ event in Manhattan, New York at ‘Jacob K. Javits Convention Center’ (23rd October to 25th October) and came back a lot wiser when it comes to understanding the latest in SEO & SEM and the whole marketing industry in general. Here’s what he had to say about it - ‘“It was my 2nd time going to an SMX event and it just gets better with each passing year! The industry insights I got to hear, the expos I attended, the industry leaders I personally met and the overall networking experience there doesn’t even come close to other SEO events and conferences and every bit of information I soaked in at the SMX East will definitely help us serve our clients a lot better in the time to come”Top Highlights
Out of a bunch of industry leading keynotes, here are a few top highlights of the event that you should definitely have a look at as they will greatly help you plan your SEO strategy for 2019 -Bing is going to be more important than ever for SEO
Microsoft’s search engine, Bing, had organized two opening keynotes on 24th October about their future plans for SEO (featuring Christi Olson & Frederic Dubut) & SEM (featuring David Pann, general manager of global search business at Microsoft).


Click-to-message Ads updates
- Texts that users send from click-to-message ads can now be delivered directly to advertisers via email. This would kill the need for advertisers to provide their phone number in order to use message extensions.
- Advertisers can now set up automatic replies to respond to users immediately with preset messages.
Store Visits in Google Analytics out of beta
To enable marketers to track the offline impact of their marketing efforts on other digital channels beyond Google Ads, Store Visits data will be rolling out in Google Analytics in a coming few weeks to all eligible advertisers. Along with that, Google is also releasing a few store visits tools with the help of Data-driven attribution and Smart Bidding that would help them greatly in determining what is bringing them the most foot traffic. For more information, you can read the keynote here.
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