Amazon might be giving broad exposure to sellers and a platform to reach the right audience, but when it comes to selling on Amazon, the sellers know that the competition is neck-wrenching. With 9.5 million global sellers on Amazon, making your product stand out is an arduous task. The good news is that Amazon gives its seller many built-in features that can be used to enhance the product story and improve marketing content. One such Amazon feature that we will discuss here is Amazon A+ content. Source: Unsplash When it comes to attracting more traffic, then nothing surpasses the performance of Amazon A+ Content. Also, it helps sellers on Amazon boost sales and improves the rate of conversion. To top it is the free availability of this feature for all the registered brands on Amazon. According to Amazon, by including A+ content in the listing, sellers can improve the conversion rate by almost 5%, but one can further enhance this conversion rate by many folds if used well. So, let’s delve into the world of Amazon A+ Content and learn everything about it, including the mistakes that you need to avoid.
What is Amazon A+ Content?Amazon A+ Content which we earlier knew as Enhanced Brand Content, allows the sellers to give a better idea to the consumers regarding who the seller is and what they have to offer. In layman language, Amazon A+ Content is additional information that sellers can add to the listing of any product on Amazon. Source: Pexels Earlier, this feature came in the paid category of Amazon but now, all that you need to have for using this feature is a registered seller account on Amazon. When a seller gets access to A+ content, he can add the following information to the listing;
- Good quality images
- Comparison charts
- Detailed product description, and
- HD videos
Necessary requirements for creating Amazon A+ Content
Registered SellerYou need to be a registered Amazon seller, or have a Vendor Central Account if you want to use Amazon A+ Content; otherwise, this feature will not be available.
High-quality assetsIncluding high-quality images and graphics on the page is an absolute necessity. The Amazon A+ Content has been designed to provide more information about the brands and offer additional resources. So, sellers risk being perceived as lower quality by the shoppers by using low-quality assets.
What are the benefits of creating Amazon A+ Content?
Improved SEOSearch Engine Recognition is one of the most talked-about advantages of Amazon A+ Content, making the product more visible to potential customers. Although the Amazon A+ Content is not indexed in Amazon, you can be sure about its indexing through Google.
Improved conversionBecause of alluring product pages and more informative content, shoppers are much more interested in buying the product with Amazon A+ Content, which leads to a higher rate of conversion. Even Amazon claims an increase in conversion rate after using Amazon A+ Content. Because of detailed information, it will be easier for the customers to fathom the product, and thus the purchase happens much faster. Also, customers are more satisfied with the experience, and therefore, they feel motivated to write reviews. Source: Pexels
Increased ROI and reduced ACOSWith PPC ads, you might get the assurance of clicks, but it never guarantees sales. But the way Amazon A+ Content works makes it easy for the potential buyer to purchase the product. The more purchase you will get, the higher ROI will be, and the Advertising cost of sales will keep on reducing.
Avoid these mistakes while crafting Amazon A+ Content.
Never use special characters and symbols.It is the most obvious thing that you need to avoid while building content for Amazon A+ Content, as this makes your content look like a gimmick, and it will decrease its ability to allure customers. Amazon might even reject your content if you use such characters and symbols.
Don’t give the contact information of the company.This is not that section of your seller profile where you need to provide the company's contact information, as the primary use of Amazon A+ Content is to enhance the appearance and appeal of the product.
Never use low-quality images.The quality of the images used in the Amazon A+ Content is directly proportional to the quality of products, at least for the shoppers on Amazon. Always use high-quality images that look enticing. Keep the copyright issues in mind while using high-quality photos.
Do not violate the category requirements and Amazon policies.You should always go through the category requirements and Amazon policies to better understand what Amazon wants you to include and what needs to be avoided. Ignoring this can lead to rejection of your Amazon A+ Content.
Avoid pricing and purchase reference.The one thing that you need to avoid is the pricing and the purchase references like ‘buy now, ‘cheap,’ ‘get yours now, ‘add to the cart now,’ ‘affordable,’ ‘pocket-friendly,’ ‘bonus’, ‘free,’ ‘economical’ and so forth so on.
Never make debatable claims.Never make debatable claims like ‘hottest products’, ‘No.1 selling product’, ‘top-selling product’ as these claims are considered as fake marketing gimmicks, and they make the shoppers walk away. Try to stay away from these while drafting Amazon A+ Content.
Never miss proofreadingAn Amazon A+ Content with grammatical mistakes, misspellings, repetitive information, all-caps text, and other writing blunders can make the very useful Amazon A+ Content turn against your brand. So, always proofread Amazon A+ Content before making it live.
Avoid mimicking AmazonAnything that mimics Amazon, like logo, heading, detail page heading, or any other reference to any type of Amazon program, also needs to be avoided. Such inclusions can make Amazon reject your Amazon A+ Content, which can affect the performance of your product.
Avoid linking to any other website.It is the biggest mistake one can make while drafting Amazon A+ Content as such content will be directly rejected by Amazon. It doesn’t matter whether the link is outside or inside Amazon; you need to avoid linking in the Amazon A+ Content.
Don’t use anything from a third party.Amazon is stringent when it comes to using aspects of information from third parties, especially in the product listing. That is the main reason why you should avoid using any type of quote from third parties like reviews, references, or anything else. Undeniably, Amazon A+ Content is the best tool any seller on Amazon has, and one can use this tool to distinguish the product from all the other sellers. Many sellers on Amazon don’t even use this feature; that’s why they get lost in the flood of sellers available on Amazon. But to make the most of Amazon A+ Content, you need to fathom the Amazon A+ Content structure, best practices, and mistakes. Only then can you draft an impeccable Amazon A+ Content that will not only allure shoppers to your product but make your product appear on the top of search results as well. For growth-oriented Amazon Marketing Services, reach out to our experts today!
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