Key Strategies to Reduce Cart Abandonment Rates Via Push Notifications
Apr 4, 2022
6 min read
Cart abandonment is a major challenge for companies in today's eCommerce world. Some sectors have seen a stunning adoption of this strategy. According to a report, 37% of smartphone users in the United States experienced push notifications during unlock sessions originating from utility apps. Systems apps ranked second with 24% and messaging apps with 10%. Consider a scenario in which an online consumer comes to your store to add items to their shopping basket, only to abandon the transaction. You cannot let this happen when you've spent so much time and money marketing your business! Source: Pexels While it's impossible to know why internet customers spend so much time searching for things they'll never buy, there are strategies to keep them from abandoning their carts - or at least attempting. Rescue abandoned carts in two stages: first, while the customer is still on your site, and second, after leaving your site. That is the most effective strategy to take.
What is a "push notification"?A web push notification is a notice that pops up on a subscriber's desktop or mobile browser when they are logged in. Using this notice, the brand may communicate with the client even while the user is not on your website. Push notifications are used to convey discounts, transaction confirmation, and order fulfillment and deliver targeted reminders regarding abandoned carts. When paired with the correct offers and sent at the right moment, Push notifications can encourage customers to return to the basket and complete the transaction.
Why does cart abandonment happen?There are several reasons why a customer abandons a transaction. When it comes to making a sale, it's not always about the price or the quality of the goods you're selling. Some of the other elements that influence their purchasing decisions include the website experience, the availability of a mobile app, the payment and delivery alternatives, and more. Let's face it, no matter how great the product is, if you encounter any of the problems listed above, you'll be the one to quit! Especially if you have alternative options available to you.
What happens when people ditch their shopping carts?The most apparent consequence of cart abandonment is losing more than half of your store's revenue. Then there's the fact that you'll miss out on all of your store's potential earnings and the lack of brand loyalty in the market. That is like eliminating your future sales before you can contact any new clients at all. Source: Pexels
Why use push notifications for cart abandonment recovery?You may use Facebook advertisements and email campaigns to remind customers what they have left behind. You may even offer them a discount on the items to get them to buy them. But in both circumstances, you're still waiting for the consumer to see the ad, open the email, read the content, and then purchase. On the other hand, mobile push notifications ensure your unique offer gets read on the go and prompts customers to buy right away.
1. The opt-in rate for push notifications is greater.The top-grossing online retailers are now increasingly using push notifications to engage with their consumers, according to a 41 percent opt-in rate. Customers are more likely to accept push alerts from an online business since they are already required to provide their contact information to get updates.
2. Push notification has a higher open rateThere is a 30% open rate for push notifications, higher than the open email rate. Instead of risking the possibility of being in a spam box or waiting for the customers to check emails, the message is digested because it's on mobile.
3. Push notification has a higher click-through rateAccording to a blog post by Andrew Chen, push notifications to have an average click-through rate (CTR) of roughly 40%. Push messages have a higher open rate than emails, with an average open rate of 23%.
4. A larger percentage of people open and respond to push alerts.Push notifications have been shown to increase online retailer engagement. They can lead to an 80 percent level of engagement if used correctly. All you have to do is guarantee that your push message is personalized, relevant, and uses intriguing content to express all of that. An online business may effectively use push notifications to keep its customers interested and entice them to make further purchases or, even better, to complete those they started but never finished.
Tips on how to get push notifications to work
Reward yourself with a small favor.
Create a sense of urgency.
Make sure the timing is correct.
Help find a solution to an issue.
Remind them what they left behind
Maintain your brand's distinctiveness
Ask for feedback
Make sure you don't overdo it.
Automate your notification pushes to save time and money.
Wrapping UpYou can't afford to miss out on key clients in the digital economy because of the fierce competition. Push alerts are an essential part of a successful cart recovery program. To know more about ROI-driven Push Notification campaigns, contact our experts today!
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