Is Your Inbound Marketing Failing? Know How Content Map can Help
Jan 06, 2016
10 min read
Are you finding Inbound marketing seemingly difficult to achieve, or are your efforts scantily dwindling with time. Chances are there that your contents are not fully optimized or battling a challenge or the other. Have you checked out your content mapping theme, do you think it was properly set up?
Content Mapping is a strategic way to optimize your content keeping in mind the reader's experience.
When it comes to content optimization, just size is deemed befitting. In order to ensure that your business content is great enough to pull in leads and perhaps better convert, then you must simultaneously be ready to supply the right content. Keeping in mind the set of audience and also the time factor (contents must be supplied at the right time). This is just a brief and specific definition of the content mapping process.
By emulating to do content marketing the right way, better content mapping is basically set in place
- The requirements and demand of the audience (this is where buyer personas come into play)
- The location of the audience, how far is the prospect away from your established location( this can also be called “lifecycle stage”).
Having invested your time on the above lines, below is a list of tips on how you can plan your entire website’s Content Map.
Business Mission
Can you define your site’s aim to your marketing personnel? Are you able to differentiate between growing a site with the vision of attracting customers or rather making quantum sales indefinitely? The idea is yours to brainstorm, even so, the question is yours to answer.
Building a very strong chain of customers with a call to action to sales will amount to generating quality sales-driven content. On the other hand, if your aim is to grow a long list of leads for other profitable uses then your content should also portray the same.
The User Goals
The user's goals are also important, this is where persona development comes into the scene. Do you know your users, what are their problems, what assistance is your website’s content or product going to be to them, and once more, how would your brand address their requirements?
User/Persona development allows for a wide range of beneficial activities like providing …
- Quick drafted direct-solution communication messages that converse with the patient.
- Room for investment advertising capital in channels for direct involvement with customers.
- unveils a better ideal language for easy communication with prospects.
Unique benefits/Key Products
Every business should have a unique selling proposition (USP) . The USP is what sets a business apart from its contenders, this would help your content mapping strategy in such that makes your business unique beyond comparison.
If you want to write good landing pages that’ll convert all time, kindly take a glimpse at this question: Given a choice of an uncountable number of competitors over the internet, why should a customer want to purchase your services? Is there anything special with your product that cannot be found elsewhere, and lastly, how are your product and services different from others over the internet?
Once you are able to provide counter answers to the above questions, you’re sure to better optimize your content such that it will be authoritative in both SEO and consumer satisfaction.
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How Social Media Propels Your Content Marketing Efforts
Social Media Marketing is one thing and Content Marketing is another thing on its own. These two independent marketing vices are both essential for business growth and good marketing results. If you must know, a good number of amateur marketers tend to mix up the concept behind these two. Social Media is not ascertained to be a blessing to the average man, but also to businesses, its establishment and growth. The impact social networks have on lives is seemingly enormous that once you’re able to neglect it, your competitors will jump on that opportunity like hungry lions hence taking advantage. The next few lines were developed to help enlighten you on Social Media, and how it can effective it can work if expressly incorporated into content marketing. Social Media Increases brand awareness Social media is not only alone meant for chatting and doing other private discussions or hosting a group conversation. It is more productive than seen beyond the typical human imagination. Social media, if integrated into content marketing would a whole lot of good. Most especially in the promotion of products and services by a brand. Supports In Customer Outsourcing Social media platforms helps content marketing in reaching the customers. Inbound Marketing contents can be described in brief and incorporated into social media platforms, this helps customers to link back the main contents should they find it interesting. Depending on the nature of business a person runs, he can effectively customize his social media accounts to fall in line. Inbound Marketing tools such as Web Sign-Up forms should be integrated effectively into social media accounts, to generate subscribers. Latest Marketing Trends With the incessant changes in modern day business, shifting your marketing strategies into adjustment is a suggested idea. Business owners can achieve a lot more by tapping into the advantageous social media platforms, pushing business products and services on it. And having an insight into marketing updates as to know when it's time to close-up or open-up on a deal. Since it is a place where activities and business concept are being discussed on a daily basis. Helps SEO works Search Engine Optimization has content marketing as a top priority. As a content marketer, incorporating social media marketing practices into your strategies will be of greater effect. Inbound links (AKA backlinks) is often considered helpful in website promotion endeavors, this is because search engines often use them to award ranking for a site. And social media platforms are the best for sharing your contents as to get quality backlinks. Helps in Visitor Retention Search engines will indefinitely downgrade your website if it attracts the wrong visitors. it automatically assumes that such website is doing SEO works the wrong way. With adequate incorporation of social media into content marketing, visitors will stay glued to your business. You will be able to retain them, update them on trends, and after all, have a decreased bounce rate. Let's envision that you have posted your article on Facebook. Commonly, you incorporate a feature, brief summary and a photograph or video. You then incorporate a connection to your web page which contains the full article. You can make certain that whoever visits your page through the link is hoping to read through the article. All things considered, guests who get through that connection are unrealistic to have a high ricochet rate. The same applies to content posted on other online networking stages. Fundamentally, social networking can help in Visitor retention, and eventually enhances your content marketing. ...
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8 Email Automation Best Practices Every Business Should Know
Today, consumers receive countless marketing messages daily, making it increasingly difficult to engage them through email. Traditional email marketing often generates generic messages that lack personalization, reducing customer engagement and increasing unsubscribe rates. Irrelevant emails often end up in spam folders, frustrating marketers and causing their brands to be overlooked. Without a solid email automation strategy, businesses risk losing valuable customers and falling behind competitors who effectively leverage automation. In this blog post, we will explore 8 email marketing automation best practices every marketer should know to improve engagement and effectiveness. What are automated emails? Automated emails are pre-scheduled messages sent to recipients based on specific triggers or behaviors. These emails range from welcome messages and promotional offers to reminders and follow-ups. Automation allows marketers to send timely, relevant communications without manual intervention, ensuring the right messages reach the right people at the right time. Why are email automation best practices essential for modern marketing? Following email marketing automation best practices is crucial for modern marketing because it ensures campaigns are effective, engaging, and aligned with audience expectations. Here’s why adhering to these practices matters: Enhances Personalization and Relevance: Modern consumers expect personalized and relevant communication. Best practices help marketers create tailored content that resonates with different audience segments, leading to higher engagement rates and stronger connections. Personalization can make recipients feel valued, which increases the likelihood of interaction and conversion. Improves Deliverability and Compliance: Best practices include following regulations like GDPR and CAN-SPAM, ensuring that emails reach their intended audience, and avoiding being marked as spam. Adhering to legal standards protects the brand’s reputation and helps maintain a clean email list, boosting deliverability and engagement rates. Saves Time and Resources: Implementing automation with best practices streamlines repetitive tasks and saves valuable time for marketing teams. By setting up efficient workflows, marketers can focus on higher-level strategic planning, creativity, and building relationships, ultimately increasing productivity. Builds Trust and Credibility: Sending well-timed, relevant, and personalized messages builds trust and shows that a brand values its audience. Providing useful content and balancing automated communication and human interaction can position the brand as reliable and customer-focused. Increases Customer Retention and Loyalty: Following best practices helps create email campaigns that nurture relationships over time, not just make a one-time impact. This ongoing communication helps build brand loyalty and encourages repeat interactions, which are critical for long-term success. Drives Conversions and Revenue: A strategic approach to email automation maximizes the potential for conversions. Well-crafted, targeted campaigns lead recipients through the buyer's journey, from awareness to decision-making, increasing the chances of conversion and revenue growth. Following email automation best practices is essential for modern marketing. It ensures effective, compliant, and engaging communication, helping to build trust and drive conversions. Saffron Edge is the ideal partner for businesses seeking to generate leads through email automation. With their expertise, they create tailored, high-performing campaigns that boost engagement and lead generation, ensuring your marketing strategy is effective and successful. 8 Best practices for email automation Email automation can make a big difference for marketers by saving time, improving communication, and increasing engagement. To get the most out of email automation, it's important to follow best practices to ensure effective and personalized campaigns. Now, we will share 8 best practices for email automation that can help create better results and stronger connections with the audience. 1. Define your goals clearly Before creating an automated email campaign, it is essential to define clear objectives. What do you want to achieve with your email campaigns? Your goals could range from increasing brand awareness and driving website traffic to boosting sales or fostering customer loyalty. Setting specific, measurable goals allows you to create automated campaigns to align with these objectives and evaluate their effectiveness over time. For example, if your goal is to nurture leads, you might design a series of educational emails that guide recipients through the buyer's journey. 2. Segment your audience Audience segmentation is crucial in ensuring your automated emails resonate with recipients. By dividing your audience into smaller groups based on demographics, behavior, or interests, you can tailor your messages to meet their specific needs. This personalization increases engagement and improves the likelihood of conversions. For example, you might segment your audience based on their purchase history or interactions with your website. A customer who frequently purchases fitness gear may receive different automated emails than someone who primarily buys office supplies. This targeted approach ensures that your messages are relevant and valuable to each recipient. 3. Personalize your messages Personalization goes beyond simply addressing the recipient by their name. You should add relevant content based on the recipient’s preferences and behavior to make your automated emails more engaging. This can include product recommendations based on past purchases, customized offers, or content that aligns with their interests. You can change the images or text within your emails based on the recipient’s location, purchase history, or browsing behavior. This level of personalization makes your emails feel more relevant and engaging, leading to higher open and click-through rates. 4. Craft compelling subject lines The subject line is the first thing recipients see when they receive your email, making it a critical factor in determining whether they will open it. A compelling subject line can significantly improve your email open rates. Aim for subject lines that are concise, clear, and intriguing. Consider using action-oriented language and creating a sense of urgency. For example, “Don’t Miss Out on 20% Off Your Next Purchase!” is more likely to grab attention than a generic subject line. A/B testing different subject lines can also help you determine which styles resonate best with your audience. 5. Focus on quality content Your automated emails should contain valuable, relevant, and engaging content. Whether you’re sharing tips, promotions, or product updates, ensure the content is well-written and visually appealing. Use a clear and friendly tone, and avoid jargon that may confuse your audience. Including high-quality images and clear calls-to-action (CTAs) can enhance the overall appeal of your emails. Your CTAs should be prominent and guide recipients toward the desired action, whether purchasing, signing up for a webinar, or visiting your website. 6. Optimize for mobile devices With the increasing use of mobile devices for checking emails, ensuring your automated emails are mobile-friendly is essential. Many of your audience may access emails on their smartphones or tablets, so your emails should be easily read and navigated on smaller screens. Use responsive design techniques to ensure your emails adapt to different screen sizes. This includes using larger fonts, shorter paragraphs, and appropriately sized images. A seamless mobile experience improves engagement and reduces the chances of recipients unsubscribing due to a poor viewing experience. 7. Monitor and analyze performance Monitoring their performance is crucial once your automated email campaigns are running. Analyze key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. This data provides valuable insights into what’s working and what needs improvement. Use A/B testing to experiment with different elements of your emails, such as subject lines, content, and CTAs. You can identify the most effective strategies by testing various approaches and optimizing your targeted campaign for better results. 8. Keep testing and iterating You must continue testing and iterating on your automated workflows to stay competitive and meet your audience's evolving needs. As your audience grows and changes, so too should your email campaigns. Review your automation strategies regularly and look for opportunities to improve them. This could involve adding new segments, refining your messaging, or incorporating new trends in email marketing. Focusing on personalization, smart timing, and regular updates can make email campaigns more efficient and impactful. Leveraging B2B marketing automation services can significantly benefit businesses looking to maximize their strategy. Some Examples of Effective Email Automation A few examples can help you understand the true power of email automation. Successful companies use email automation to personalize communication, nurture leads, and drive conversions. Here are some standout case studies that illustrate how effective email automation can be in practice: 1. E-commerce Company: Increasing Repeat Purchases An e-commerce company specializing in selling fashion items used email automation to enhance customer retention and boost repeat purchases. They set up automated follow-up emails after a purchase, offering personalized recommendations based on previous buys. This automation also included loyalty program updates and exclusive discount offers for repeat customers. As a result, the company saw a 30% increase in repeat sales within three months, showcasing how well-timed and relevant follow-ups can drive customer loyalty and revenue. 2. B2B SaaS Company: Nurturing Leads Through the Sales Funnel A B2B SaaS company providing project management software leveraged email automation to improve lead nurturing. They developed automated email sequences targeting customer journey stages, from initial awareness to product trials and onboarding. The automation included educational content, customer success stories, and onboarding tips, which helped leads move smoothly through the sales funnel. This strategy led to a 25% increase in conversion rates from free trial users to paid subscribers within six months. 3. Marketing Agency: Personalizing Client Communication A marketing agency specializing in digital services used email automation to manage client communications efficiently. The agency improved client satisfaction and retention by segmenting its client base and automating updates on project progress, key milestones, and strategy changes. The automation reduced manual follow-up work by 40%, allowing the team to focus more on creative tasks and strategic planning. The result was a 20% increase in client retention and an improved reputation for responsiveness and transparency. 4. Nonprofit Organization: Engaging Donors and Volunteers A nonprofit organization focused on environmental conservation used email automation to keep donors and volunteers informed and engaged. They set up automated email campaigns with thank-you notes, impact reports, and reminders for upcoming events or fundraisers. This consistent, personalized communication helped foster a stronger sense of community and trust. The nonprofit saw a 15% boost in volunteer participation and a 10% increase in repeat donations, demonstrating how thoughtful automation can drive ongoing support. 5. E-learning Platform: Boosting Course Enrollments An e-learning platform used email automation to re-engage potential students who had shown interest but did not complete their course registration. The platform set up a series of automated reminder emails offering limited-time discounts and highlighting course benefits. This targeted approach led to a 40% increase in course enrollments and helped them build a more active and engaged learner base. These real-life examples show that when strategically used, email automation can significantly improve customer engagement, retention, and overall business growth. Businesses can create impactful campaigns that deliver measurable results by tailoring content, segmenting audiences, and automating key touchpoints. Common Mistakes to Avoid in Email Automation Email marketing automation is a powerful tool that can significantly boost your marketing efforts by saving time, personalizing interactions, and nurturing leads more efficiently. However, to reap the full benefits, it’s crucial to avoid common pitfalls that can undermine your strategy. Understanding these mistakes and learning how to prevent them can distinguish between an effective, engaging email campaign and one that falls flat. 1. Over-Automation While automation can save time and streamline processes, over-automating can lead to a robotic, impersonal user experience. This happens when too many automated emails are triggered without a strategic approach, resulting in an overload of content that can overwhelm or annoy recipients. It's essential to balance automated interactions and genuine human engagement. Focusing on email marketing automation best practices means setting up automation for critical touchpoints without compromising your brand's feel. 2. Lack of Personalization One of the most significant mistakes is failing to personalize automated emails. Generic, one-size-fits-all messages are less likely to engage recipients and can even damage your brand's credibility. Personalization goes beyond just inserting a recipient’s name; it includes tailoring content based on user behavior, preferences, and past interactions. Automated campaigns that include targeted recommendations, relevant content, and tailored messaging show customers that you understand their needs and are paying attention to their journey. 3. Ignoring Analytics Email automation is not a “set it and forget it” strategy. Ignoring analytics and performance data is a critical mistake hindering growth and optimization. Without tracking key metrics like open rates, click-through rates, conversion rates, and unsubscribe rates, you miss valuable insights into what’s working and what needs improvement. Regularly analyzing these metrics allows you to refine your strategy, A/B test different approaches, and adjust email content and timing for better results. Consistently using data-driven insights ensures that your automation remains effective and aligns with your audience's changing preferences. This approach is one of the key best practices for email marketing automation, leading to better performance and engagement. Avoiding these common email automation mistakes is essential for building effective campaigns that engage and convert your audience. You can maximize the benefits of email automation by striking the right balance between automation and personalization, taking a strategic approach, and consistently monitoring analytics. Conclusion Implementing email marketing automation can be a game-changer for businesses looking to engage their audience effectively. These email marketing automation best practices allow you to create automated email campaigns that deliver relevant and personalized messages to your subscribers, increasing conversions and customer satisfaction. Our expert team specializes in creating customized email marketing solutions that align with your business goals. Contact us today to discover how we can help you leverage the power of email automation to drive success! ...
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How Digital Marketers Can fight Facebook Ads inflation
After the Cambridge Analytica scandal, Facebook has been trying to regain credibility amongst their users ever since. Dropping the gauntlet on brands, they decided to marginally reduce the visibility of branded content on news feeds and favour posts from friends and family instead. This was done to reduce the time people spend on Facebook, but made each moment spent on the platform more valuable and engaging at the same time. Less time spent on Facebook usually results in people seeing fewer ads. And with fewer ad impressions, ad pricing is bound to rise with every brand advertising on the platform. Currently, that is exactly what’s happening with Facebook. With their news feed running out of space for more ads, increasing the price of ad impressions is the next best thing to do to keep the dollars coming in. Source Almost 72% of marketers actively run Facebook Ads for engaging their current and building new audiences. When it comes to social media marketing, It indeed is the best way to gain some serious online exposure for businesses. So much that some business owners rely solely on Facebook Ads to make sales. But after the update, advertisers will now have to pay twice as much for an ad to gain the same level of exposure as it used to before and still may not get satisfactory results. So, what’s next for marketers? Understanding the new algorithm can help you greatly in preparing yourself to make your advertising efforts work on the platform. Also, you can make use of some other methods to rise above the noise and get seen. Let’s look into some of them - Aim for active engagement In the wake of this new algorithm, Facebook ranks those posts first in the news feed which are high on active interactions. Active interaction is when your users share and comment on your post. On the other hand, passive interactions are likes and click-throughs. Understanding this will help you re-access your entire facebook marketing strategy and develop the kind of content that would garner a ton of active interactions. And providing relevant content that is of some value to your fans is the number one factor that can get you those. Getting these signals early also determines your place in the news feed. Get them early and your post will soon be at the top. Make use of Influencers and Facebook Groups The new Facebook algorithm downranks branded content. One simple way to get around that is by teaming up with authoritative influencers in your industry. Or you can create a ‘Facebook Group’ for your brand and share updates on that group to stand out from the clutter in news feeds. On top of that, Facebook is working on enhancing the features it provides to marketers for both the above mentioned ways. Let’s talk about influencer content first. It’s a proven fact that people trust influencer content more than what brands have to say about themselves. So, bringing some nice influencers on your side won't hurt you a bit. But how do you find them? Apparently, Facebook is working on their own influencer search engine tool to foster relationships between brands and influencers and will soon roll out globally. Another way to game this new algorithm update is by creating an open group of your brand and publish content there to gain quick engagements as group members usually receive a notification when there is some activity in a group. Moreover, marketers now have an option to place a pixel in their groups as well that would help them track in-group activity, information on user growth and engagements with their website. Switch to Instagram After the Facebook algo-update, many marketers switched to the next best thing - Instagram, for all their advertising purposes. Source Instagram boasts some of the highest user engagement numbers when compared to any other social media platform out there and you can definitely use it to your advantage. According to me, the Facebook Ad’s declining impressions issue is not going to go away anytime soon. As more brands flock to Facebook for building their own audiences, the ad space will only get more cluttered in the time to come. So, exploring other advertising options for your brand other that Facebook seems like the next best thing to do to tackle the issues its been facing lately and Instagram is currently the next best thing out there for you if you are looking to get a great ROI on your advertisement spend. So, how are you coping up with Facebook’s declining organic reach and reduced ad impressions? Let us know in the comments. ...
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