How to maintain your brand reputation across multiple digital platforms?

leslie-img

Saffron Edge

icon-calendar

Sep 23, 2021

icon-timer

4 min read

Why Online “Buzz” Influences Purchases Decisions?

Online Reputation management has become essential for modern-day businesses. As much as customers care about the quality of your product and services, they equally care about your online activities, reviews, and brand presence.  What is your brand posting on Instagram? What are you tweeting? Did you reply to their online queries? Actions like these matter a lot! You never know; your existing customers might be posting pictures of your product or sharing their experiences with your brand, and you simply can't afford to lose out on this engagement.  As per Statista's survey of 2020, 36% of Instagram users follow brands that they use on the social media platform. Apart from Instagram, 35% of the respondents said that they follow their favorite brands on Twitter.  Another study says that almost 90% of the users purchase from online brands they follow on social media networks. Hence, for the years to come, we can say that investing in online brand reputation can help businesses drive ROIs like never before! brand-reputation-1

Myth: Your Online Reputation Is Not In Your Control!

There exists a psychological factor behind consumer reviews, comments, or ratings. For a new customer, they act as a testimony. Hence, it is a huge misconception that online presence or reputation is something that doesn't influence purchase decisions. Here, we are talking about the control or "management" of your brand's online reputation. You can always gain a competitive edge as a brand by eliminating fake or negative reviews, establishing your presence over influential platforms, etc. If you want to garner great reviews that speak positively about your work, you must adopt a reputation management strategy.  You can learn how we ran a well-structured referral and review campaign on Amazon that lifted the sales of a Coffee Brand by 230%! Check out our case study to know more. case-studies A well-designed online reputation management strategy shall portray your brand in a positive light. By investing your efforts in nurturing your online reputation, you can witness skyrocketing growth in sales. If you can maintain a positive brand reputation, you will attract potential customers by gaining their trust! For instance, we generated + 279% Organic Traffic for a doctor booking platform based out of Philadelphia via fifteen Social media campaigns which brought tons of users to their website. It helped them to boost their customer acquisition. Check out our case study to learn more. Increasing Customer Accusation Volume for a Doctor Booking Application

So How Can You Maintain Your Online Reputation Across Multiple Digital Platforms?

You can follow these four steps for your brand’s online reputation management. These are some simple steps through which you can improve the online presence that’ll benefit you in the following ways:
  • ORM can expand your customer base and help you maintain a consistent outreach.
  • Online reviews can help customers to engage with your brand.
  • When you stay in touch with your audiences, you improve internal practices.
  • You have a better chance of boosting your customer retention.
  • Better online reviews and presence can help you in SEO.
The elements of ORM include responsiveness to online reviews, reputation monitoring, search protection,  constant outreach to encourage customers to share their reviews online, social media branding, damage control, and review audit. These elements are usually implemented via paid, earned, owned, and shared media channels. Online Reputation Management Let’s begin!

#1 Perform Sentiment Analysis!

As a business leader, you need to analyze how your customers feel about your brand. Are they happy with your services? Are they satisfied with the results? You must dig deep into the data to understand your brand’s current reputation standard. Check your social media posts, comments, mentions, take a glance at your competitor’s social handles, look at how their customers talk to them, and then define a path for yourself.  You must also evaluate your online reviews on platforms like Yelp, Yahoo, and Google. There are various online tools or experts who can quantify this data into comparable metrics so that you can analyze how things are going for your brand. 

#2. Track Social Media Tags & Mentions.

Brand reputation management is a continuous process; you have to stay proactive! Once you recognize your online reputation status, you need to set up your social media channels to respond to customer queries or complaints. Twitter, Linkedin, Facebook, etc., are popular platforms where brands reply to their customers. Social media channels make it very convenient for a user to ask a question or appreciate your work. Pro Tip: Ensure you respond to your customers as fast as possible!

#3. Make Your Business Appear Positive.

As discussed in the previous section, negative reviews can hamper your client acquisition efforts. The best way to deal with them is by resolving them and encouraging positive reviews. Of course, you can’t force your customers to post positive reviews about your brand, but you can always share testimonials of happy clients. You can highlight the kind of positive experience they had on your social media platforms. You should never hold yourself from reposting your clients’ tweets or feedback. In this way, you can leverage user-generated content that can enhance your online marketing. Apart from customer reviews or comments, you must encourage your employees to post positive sentiments about their work culture. 

#4 Work With Reviews, Comments, And Analytics.

Your customers should feel or recognize that your brand is putting additional efforts into fixing certain shortcomings that they comment about.  They should feel that they are being listened to. For instance, they might complain about the delivery process or the recent rise in the price. Listen to them and make changes accordingly.

Your brand’s reputation matters!

Yes! Your online brand reputation is within your control. But first, you must realize the key areas where you can improve upon. You must listen, process, and react to online conversations that are related to your brand. If you are looking for more effective ORM solutions and efficient tactics, we at Saffron Edge can help you develop a robust strategy!

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.

As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.

We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.

At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!