How Push Notification Marketing Is Enhancing Lead Generation For Brands?
Dec 10, 2020
10 min read
The first wave of change was witnessed by the firms and marketers in the form of the influx of the digital platform and now the digital platform has taken a turn which has made people shift from using desktops for accessing the internet to mobile phones. You must be aware of the fact that internet access through mobile phones has already surpassed that of desktop and because of this, the old marketing techniques are proving to be less effective. Now, if you want to stay relevant with your marketing efforts then you will have to incorporate new marketing miracles like push notification in your marketing strategy.
In the modern era, push notification is proving to be the best tool for firms to target their audience since more than 52% of the mobile users have enabled some kind of push notification on their smartphones. And when you will consider the daily factor then you will realize that an average US citizen gets around 46 push notifications on a daily basis. We are now used to getting bombarded with information that reaches to us through selective filtering and the same push notification can prove to be a magic wand for lead generation as well.
What are push notifications?
Push notifications are basically a type of micro-message that keeps the customers engaged even after exiting the mobile application or website. Since the engagement rate on mobile is much higher than that of desktop, push notifications work better on it. If you will go by the data given by Statista then you will come to know that the mobile app market will reach around $188.9 billion by the end of 2022 and that promises the further growth of push notification.
The relation between push notification and lead generation
If you have started celebrating your success just because you made someone visit your website or download your app then you are setting the wrong tone of success. You should know that making someone visit your website or download your app is just half the journey. The real struggle begins when you will start trying to transform these visitors into leads. Well, at this point, push notification can prove to be a great tool.
Most people will need more than one visit to your website or mobile app in order to enter your sales pipeline. This is why when a prospect will leave your website or doesn’t apply for registration on your mobile app then this can look like a loss but you will still have chances to convert these people into leads through push notifications.
Push notifications can be used to trigger leads by every type of company. By combining push notifications with other marketing tactics like email marketing, you can improve your lead generation results.
How push notification is improving lead generation for firms?
Improved visibility
Push notifications have higher visibility than most of the modern-day marketing tools like emails and messages. A push notification jostles down through the sound and noise while making it directly to the mobile screen of your audience. And as discussed at the outset of the article, more than half of smartphone users from all around the world have enabled push notification. This further improves the chances of your push notification being seen by the prospect. And higher visibility means that you will have a better lead generation opportunity.
High level of personalization
One of the most talked-about benefits of push notification is personalization. Most of the generic marketing tools like email marketing are now proving to be less effective since most of the customers are looking for a better experience and this can only be made possible through personalization. By using push notifications, you can give customers exactly what they are looking for and this is why the number of leads generated through push notifications will always be higher.
Localization
If you want to improve the effectiveness of your push notification and improve your lead generation outcomes then you can localize your push notifications. By taking advantage of the location settings, you can know where your prospects go, how long they stay at certain places, and even know when they are most active on your mobile application. And since localized push notifications or any other type of notification have 50% higher chances of being opened, you can use it to streamline your current push notification strategy in order to generate quality leads.
Seamless integration
In order to make push notification an important part of your marketing strategy and lead generation strategy, you will never have to kick out all your existing plans since integrating push notification in your already existing lead generation strategy is very easy. Instead of overlapping with the existing lead generation tactics, push notifications will further align with the other marketing strategies and improve the overall result. Even a little bit of changes can improve your push notification strategy by many folds.
Data driven marketing
Just like all the existing marketing strategies that you use in your firm, even push notifications need to go through proper testing and analysis. But the good news is doing A/B testing on different images, text and other types of content for push notification is very easy and by filtering out the less effective options, you can start working on the best strategy for push notifications. You should also know that push notifications that go through A/B testing have 10% higher chances of being opened.
Source: Unsplash
Things to keep in mind while using push notification
Understanding what people want
You will need to begin with understanding who your audience is and what they are looking for because you can’t go on sending random notifications to everyone as this will decrease the effectiveness of your strategy.
Understanding when people want it
You will also have to choose the best time to send push notifications to your prospects. If you will send notifications to the people at 3 AM in the morning then your reach will be less than even postcards.
The importance of the message
You should never forget geo-targeting while sending push notifications as this will improve the level of personalization of your push notifications and its chances of being opened will surely increase.
Keep tabs on analytics and engagement stats
If you have the data related to the user activity and action then you will need to use it in order to improve the open rates and visibility of your push notification. Working on the same push notification strategy without getting results is not an ideal approach.
Some push notification ideas
New offers or discounts
Whenever a new offer or discount is available on the products you are selling, you can use push notifications to inform your customers.
Availability or out of stock products
If your prospect has kept some items in their cart and if it goes out of stock then you can use push notification in this case also. You can also use push notifications when the product becomes available again.
Membership plan
In order to convert the prospects into leads, you can send them membership plans and benefits in the form of push notifications as this proves to be highly effective.
Breaking news
If you are running a magazine or news based app then you can lure the prospects to your app by giving them regular push notifications regarding breaking news.
Lead generation is one of the most crucial aspects of any marketing strategy and this is why instead of only relying on legacy marketing tactics for generating leads, you should start using push notifications to target the prospects and convert them into leads without making them irritated. Even incorporating push notification with your existing marketing strategy is very easy and this is what makes it more effective and easy to use. Now, if you are looking for someone to help you incorporate push notification marketing in your existing marketing strategy or build a push-based marketing campaign, Saffron Edge is your cue. With our elaborate experience and technical expertise, we can help you scale the heights you desire.
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Engage and Nurture East Coast Prospects Insights
Are analytics showing a spike in the number of viewers/visitors on your website? Amazing, isn’t it? But this is just the first step to a cyclic journey that never ends. After all, the marketing world runs on the systematic approach to attract, engage, convert, and retain. And while attracting them with judicious strategies is a challenging task, going further uphill from there to engage and nurture the audience is as essential as it is even more difficult. Why do you ask? Because your audience will take a microsecond to move to your competitor if your website is not able to engage them with the right information and services that add value to their lives. Did you know engagement is the driving force behind a 23% share of profit, revenues, and maintaining the relationship between business and customer? Yes, the right engagement strategy can take your business to greater heights! 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With a track record of client satisfaction, comprehensive services, and a commitment to ethical practices, Saffron Edge is a perfect choice for businesses seeking to improve their online search engine visibility. Contact us today to learn more about our services and offerings! ...
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Proven Ways to Reduce Your Product Return Rate
Product returns are a bane for a company that can hinder its revenue and growth. Fortunately, some effective magical tactics can make a difference. Let's see how you can implement these hacks in your strategies. A higher-than-usual product return rate is something you may sometimes encounter if you've been operating an eCommerce business for some time. Returning products may be a major concern for business owners, leading them to raise prices to recoup some of their lost money. But obviously, that can't be maintained indefinitely as a strategy. Your company needs a better method for handling product returns and improving the customer experience. Make Sure Every Product Listed Has High-Quality Images and Descriptions Product Images Too many online postings just include one fuzzy photo of the goods. You can cut down on returns if you dedicate time to reviewing your present e-commerce listings and ensuring each item has a high-quality image, a thorough description, and, if applicable, a video. At the very least, you need four photographs of each product, one from each of the four cardinal directions. Description For the best possible pre-purchase experience, you should emphasize the product's dimensions, weight, and material in the description. Always use the most up-to-date product descriptions to avoid refunds due to customer misunderstanding or inadvertent overselling. Use the resources offered by various e-commerce sites as a starting point for crafting the ideal product description. Or, it's better to leave this job to us; we have a team of copywriters, A + content writers, and editors who excelled in churning out the best content for your products that can attract customers to your products. Product Videos Including a short video about your product in a listing doesn't need a huge time commitment or financial investment. To cut down your returns, you should create a short, straightforward video providing a 360° view of the product. An explainer video on the product's usage may improve the purchase experience for customers and make it easier for them to utilize the product once they have it, especially for more complicated items. Implement Size Guides and Fitting Tools Review your current size recommendations to ensure they are accurate and user-friendly across all platforms. In this way, you may prevent your return rate from going up as a result of clients buying the wrong size. From virtual room planners that display how furniture will fit into specified measurements and places to a simple slider on the product indicating how it fits on most customers (i.e., fits as expected or fits larger than expected), there is a wide variety of fitting aids available to consumers today. In this regard, a customer-voted "overall size" bar chart will benefit you. Along with a size guide, this provides the shopper with a great visual of how the item will fit. Adding a size guide or equivalent feature to your product listings will reduce the number of returns you receive due to people buying the wrong size. Encourage Patrons to Provide Feedback and Provide Incentives for Doing So You need to establish a fundamental procedure to increase the number of reviews for your business's products or services. Give discounts wherever you can. You might use a free incentive program to encourage consumers to leave positive reviews and show appreciation. It's probably no surprise that 95% of customers read online reviews before making a purchase; this means that positive evaluations have the potential to boost revenue and decrease returns on e-commerce sites. You may then change your advertising, listing, or email strategies in response to the concerns and challenges that have been brought to light. Lead the Way in Providing Exceptional Service to Customers Make it simple for buyers to get in touch if they have any questions or problems with your goods. Therefore, customers won't become irritated, which increases the likelihood that they won't return it. You should also include live chat and instant messaging features to the standard contact channels apart from phone and email. This creates a direct line of communication between you and the client, facilitating the speedy resolution of any issues that may arise. Make Sure Every Order Is Correct Inadvertently delivering the incorrect product to a consumer is a problem that all businesses eventually confront. Considering that incorrect items are cited by 23% of customers as the cause for their return, focusing on better order fulfillment is a smart place to begin when trying to minimize the number of items sent back to you. Relying on pen and paper to keep track of orders and deliveries can cost you. Thus, implementing a system to manage orders, pick, pack, dispatch, and delivery is straightforward. You Should Give Packing Top Priority Packaging issues will vary greatly from product to product. When deciding on packaging for an item, it is best to keep in mind the item's final destination. Don't skimp on the bubble wrap and extra-sturdy boxes when shipping fragile goods; packages may get jostled, dumped, or piled on top of one another. 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A few examples of such concepts are: While preventing consumers from changing their minds is impossible, if this is a common cause for returns, you may need to reevaluate your advertising and customer base. Loyal customers are less inclined to return their purchases. Examine your whole supply chain, especially the delivery unit, to ensure your customers receive the right products. Take Action Against Repeat Offenders Companies have gained notoriety for going after customers who return many things at once, taking advantage of more liberal return policies to effectively "rent" goods. People who are serial returners might cost businesses thousands of dollars since they use the product just once, like wearing a piece of clothing, before returning it. According to studies, 30% of consumers knowingly overbuy things so they may return them for a full refund, and 19% of consumers order many variations of the same item so they can make a decision after they have all of their options. Some of your customers may be "problem returners," which is something to keep in mind if the volume of returns is causing concern. The acquired data must be examined for distinct patterns in order to make this determination. If you suspect any serial returner, you should monitor their purchase patterns so you may warn them or perhaps temporarily disable their account. Become the Go-to Email Expert in Your Field Make use of MailChimp or a similar service to set in motion a predetermined series of automated emails to be sent to customers once they have placed an order. Provide detailed instructions on how and when customers may contact you to make changes to or cancel their order before the goods are sent. Links to your various communication channels, including live chat and instant messaging, should be prominently displayed so customers can easily modify their orders without having to call. Customers sometimes forget exactly what they purchased when they reach the payment page; these emails are a fantastic way to remind them and discourage returns due to incorrect color or style selections. Lengthen Your Returns Policy Policy return periods often last no more than 30 days. Double or quadruple this if you want fewer returns at your online shop. Increasing the number of days a customer has to return a product reduces the sense of urgency associated with returns. Most returns are motivated by this sense of urgency; therefore, reducing it increases the likelihood that consumers would keep the goods they were originally planning to return (or simply forget about them). This will cut down on the number of returns you get and, in some cases, may even improve your return reasons. Final Thoughts Some products will inevitably come back. However, by adhering to the procedures described in this article, you can reduce the number of returns you get. Expenses associated with returns have a significant impact on annual revenue for firms. These payoffs were often avoidable. Insights into where issues are occurring can be gleaned by investigating customer returns and their causes. Fixing such issues will make your clients happy. When customers don't have to send products back, you save money on shipping, repairs, and more. It improves interactions with customers and fosters confidence in your company. Know more about how to overcome your product return problem from our experts. We will advise you on the best possible routes. Contact us now! ...
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