How can Artificial Intelligence enhance in-app personalization & customer retention?
Feb 28, 2022
10 min read
Today, brands and businesses cannot ignore the increased usage of mobile phones and mobile apps. That is why working on only desktop-based access is no longer a relevant tactic for growth.
Nowadays, businesses of all niches are coming up with mobile apps for generating revenue and bringing in more customers, and this might be the reason why there are currently 2.87 million apps available for download on Google Play.
Source: Unsplash
But do you think that just launching an app on Google Play or any other platform is enough, especially when the users are inundated with options? If your app slacks the necessary appeal, it can turn out to be an implication to your business reputation instead of acting as a catalyst for growth. To top it is the number of people (21% of people) abandoning an app just after one use.
The only way to climb the ladder of success in the ocean of competition without becoming a one-time use app is to use the power of personalization. Although in-app personalization is not an easy task, it can be a practical approach with the right resources like AI.
So, let's see how the power of AI is improving in-app personalization and increasing customer retention.
The rise in the demand for in-app personalization
With the market becoming cluttered and with so many options, customers are looking for a unique and convenient experience rather than going through the same mundane journey of purchasing a product, resulting in a shift to a trend where people prefer a personalized experience.
Stats showing a rise in the demand for in-app personalization:
- More than 80% of the customers are more likely to buy from a brand that offers a personalized experience.
- 89% of the U.S marketers agree that personalization of their app has increased their revenue along
- 63% of smartphone users are more likely to purchase from an app that offers relevant recommendations
- 71% of consumers have an aversion to an impersonal shopping experience
- 58% of smartphone users felt more inclined toward those companies whose apps remembered who they were and their previous behavior.
How is AI improving in-app personalization?
Access to user personas in real-time
One of the best things about AI is that it can comprehend demographical and behavioral data in a more detailed and less time-consuming manner than humans. It helps brands find out the type of content that will prove relevant for every person's mobile app use.
Yes, you read that correctly, every single mobile app user.
Source: Unsplash
You can bid farewell to the not-so-effective yet cumbersome manual segmentation of users into unchanging personas. In such a system, the segmentation done based on the data collected would have already shifted when you accessed the user personas. But it doesn't matter whether you have 100 mobile users or 1000 mobile users, AI can learn about each one of them on an ongoing basis, and it will also keep you updated about which persona the user currently fits.
Personalized and apt content delivery
Not keeping the audience engaged through the mobile app might be why every 3 out of 10 apps get deleted within 30 days of installation. You might be planning to deliver new and updated content through the mobile app daily to keep occupying space on the user's mobile. However, if that content is irrelevant and un-targeted, then all your efforts will go astray.
Personalization is the only way to drive app engagement. Remember that you are fighting to get a user's attention who gets 65-80 notifications on his mobile every day. So, the user will undoubtedly lose track of the generic content in the ocean of messages.
Source: Unsplash
AI comes with the power of digesting a vast amount of data about every individual through their in-app behavior. Based on this data, the same AI can make relevant recommendations.
Home screen personalization in apps
The home screen is the most critical aspect of any mobile app, and it is usually the go-to screen for users to navigate. But instead of relying on the one-size-fits-all approach with the home screen app, you can use AI to add personalization in this vital section of your app as well.
Based on the app category and the quality and quantity of the demographic data during the first-time onboarding flow, you can build a personalized home screen experience for the user and make them succumb to staying engaged with the app. And this will never be a time-consuming task since AI will be helping you with garnering and analysis of data.
For example, if you have launched a music-based app, you use data like favorite songs, name, age, and gender of the user to build a first-degree personalized list of music recommendations on the home screen.
Customize the navigational experience
In addition to personalizing the browsing, user searches, and click behavior, you can also work towards personalizing the users' navigational experience or, in simple language, customizing how the users navigate on the app.
AI can harness insights from parameters like geolocation, weather, timezone, buyer persona, gender, and then personalize graphics, CTAs, banner images, products, and trending offers to give a unique navigational experience to the user.
AI can also leverage the most common path towards conversion for optimizing the navigational journey. It can also identify those aspects of the app that remained unused or that might be hampering the navigational journey of the user.
Improving the timing
The biggest perpetrator of your mobile app can be too many notifications being sent at the wrong time, as 28% of the users delete an app just because it sends them too many notifications.
A customer might love to hear that they will get 20% off on their favorite jacket that they have put into the 'For Later' category, but such notification will be of no use if sent at 3 AM in the morning. That being said, this can be a quick turn-off for someone even when sent at 10 AM if the person is doing night shifts. That is where AI comes into the picture.
By analyzing the user behavior and how and when they have interacted with a notification, AI can decide on an optimal time to send notifications that will have more chances of being clicked by the user.
Takeaways
AI can do wonders for mobile apps, but personalization is the biggest perk of incorporating AI in mobile apps. With AI, you can take the in-app experience to the next level, increasing customer engagement and boosting customer retention rate. Of course, the incorporation of AI in mobile apps has its limitation, and it is only as good as the amount of data it comprehends. Still, you can avoid a lot of guesswork and manual workload from your mobile app marketing by using AI. For more information, feel free to get in touch with our experts.
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Email Marketing Automation Workflows: Benefits, Set Up and Examples
A lack of email automation means your marketing team could miss important opportunities to nurture and engage your target audience and contacts. One of the most impactful tools available to marketers today is email automation. According to Radicati , the global email user base totals 2.6 billion, with Facebook accounting for about two-thirds of that number. Adobe's research indicates that we're dedicating 17% more time to our inboxes this year than last year. Automating email workflows can significantly enhance your email marketing strategy by delivering personalized, timely, and relevant messages to your subscribers. This blog post will explore email workflows, their benefits, how to set them up, and some examples of automated email workflows that can boost your marketing efforts. What is an Email Marketing Automation Workflow? An email marketing automation workflow consists of emails automatically sent out based on specific actions or conditions a marketer determines. Essentially, it’s a predefined set of emails designed to nurture leads, engage customers, or drive specific actions based on user’s interactions with your brand. This email marketing workflow is tailored to guide subscribers through their customer journey, maximizing engagement and conversion rates. For example, suppose customers sign up for your newsletter. In that case, they might receive a welcome email as the first step in a workflow, followed by emails providing value, promoting products, or encouraging further engagement. Unlike traditional email marketing, where each email is sent manually, email workflow automation enables you to schedule emails automatically according to user behavior, preferences, or other predetermined criteria. This ensures that every email is relevant to the recipient, boosting engagement and conversions. Incorporating marketing automation services can help streamline the process of personalizing content and segmenting audiences effectively. The Benefits of an Automated Email Workflow Automated email workflows offer numerous advantages for businesses seeking to streamline communication with their audience and optimize their marketing efforts. By leveraging the power of automation, companies can deliver timely, personalized messages while nurturing leads and driving conversions. Let's see how email automation can benefit marketers: 1. More Seamless Workflow Email automation enables marketers to efficiently send emails to their customer base, freeing up time for other responsibilities while meeting customer needs. According to 49% of sales and marketing professionals , time saved on repetitive tasks is one of the top three benefits of automation. Additionally, 45% listed enhanced efficiency and return on investment as another advantage. 2. Better Customer Experience 43% of marketing professionals believe that the primary benefit of employing marketing automation is improving customer experience. Automated emails efficiently send customers engaging content, including incentives, useful reminders, and introductory information A well-structured customer onboarding workflow can further enhance this process by ensuring new customers are effectively welcomed and educated through automated email sequences. Consistently engaging with your customers fosters improved relationships, enhances retention rates, and generates additional leads. 3. Improved Email Segmentation Email marketing automation simplifies categorizing recipients according to their characteristics, actions, and interaction levels. This boosts engagement, the rate at which emails are opened, the conversion rate, and the rate at which recipients click through the content. 4. Fewer Errors Mistakes can still happen even when using copy-pasting or templates for your emails. Email automation allows you to map unique user variables to appropriate template sections and instantly dispatch personalized emails. 5. Improved Personalization Automated workflows enable businesses to deliver targeted and relevant content to segmented audiences based on their behavior and interactions, enhancing customer engagement and driving higher conversion rates. 6. Enhanced Efficiency Email automation workflows save time and resources by streamlining repetitive tasks such as sending welcome emails, follow-ups, and personalized messages, allowing businesses to focus on more strategic aspects of their marketing campaigns. 7. Enhanced Lead Nurturing Automated email workflows are pivotal in lead nurturing automation by intelligently delivering personalized content based on subscriber actions and interests. Businesses can effectively guide leads through the sales funnel by automating the delivery of relevant information at various stages of the customer journey and by maintaining ongoing communication with existing customers through targeted email campaigns, ultimately increasing the likelihood of conversions. 8. Data-Driven Insights Automated email workflows provide businesses valuable data and analytics regarding email performance, subscriber behavior, and overall campaign effectiveness. By leveraging these insights, businesses can make informed decisions, optimize their email marketing strategies, and tailor their content to better resonate with their audience. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call How to Automate Email Workflows? Setting up automated email workflows might seem daunting initially, but with the right tools and a strategic approach, you can easily automate your email marketing. Here’s a step-by-step guide to setting up an email workflow automation: 1. Select Email Automation Software Choosing the right email automation software is the process's first and most crucial step. Numerous email marketing automation tools are available, each offering unique features and capabilities. For this example, we’ll focus on HubSpot’s Marketing Automation tool, but depending on your needs, other options, such as Moosend, Versium Reach, and Mailchimp, are also worth considering. 2. Identify Your Audience Before setting up your email workflow automation, define who you want to target. Segmentation is key here—you might segment your audience based on lifecycle stages, behaviors, or specific actions they’ve taken on your site. Conduct market research to understand industry trends, competitors, demographics, and behavior patterns. Define your ideal customer by creating a detailed profile including age, gender, location, interests, priorities, and challenges. Analyze customer data to identify demographics, purchasing behavior, and interest patterns. Refine your ICP (ideal customer profile) based on analysis and develop targeted messaging and outreach strategies. Utilize segmentation and personalization for more effective communication. Marketing automation tools such as HubSpot enable audience segmentation so that each recipient receives the most appropriate content. 3. Define Your Email Campaign’s Goals Understanding your campaign goals is essential for creating an effective workflow. Defining your goal helps craft messages that guide your audience toward the desired action. Also, ensure your automation setup can adjust when a goal is achieved—for example, unenrolling a customer who has already purchased. Here are the key questions to ask yourself to define your email campaign's goals, informed by the information retrieved from the search results: What do you want to achieve from your email campaign? How does the email campaign align with your marketing goals and business objectives? What are the appropriate metrics and key performance indicators (KPIs) to measure the success of your email campaign? How can you personalize your messaging and segment your audience to align with your campaign goals? What past performance data can be used to inform your email campaign goals? Determining the goals and objectives of emails with the help of a marketing automation specialist is essential for success. 4. Set Enrollment Criteria Enrollment criteria determine which contacts enter a specific workflow. Depending on your tool, you might set criteria for new subscribers, abandoned cart users, or customers who have clicked on specific links. For example, HubSpot allows for multiple triggers, including form submissions, page views, and contact properties. Leveraging the best email marketing automation tools can significantly enhance marketing automation strategies . 5. Choose Which Processes to Automate Sales process workflows can be highly customizable. Decide which actions you want the software to automate, such as sending follow-up emails, updating customer information in your CRM, setting reminders, and more. These automated processes ensure seamless and consistent communication with your audience. 6. Create Your Email Campaign Assets Now that you have a plan, it’s time to create your email assets—this includes drafting the emails, creating compelling subject lines, designing templates, and adding CTAs. Ensure all content is aligned with your campaign goals and provides value to the recipients. 7. Test Your Email Workflow Before going live, always test your workflow. This can assist you in identifying some of the mistakes or inconsistencies that may impact the campaign's success. Test everything, from the content and links to the sequence of emails and triggers, to ensure it works as expected. 8. Launch and Monitor Your Workflow Once you’re satisfied with the setup, make your workflow live. Monitor its performance closely, looking for any anomalies or areas for improvement. Email automation is not a one-time setup—it requires continuous optimization based on performance data. Working on these steps in marketing automation integration is essential for maximizing the potential of SaaS marketing automation tools. 10 Email Marketing Automation Workflow Examples Here are a few practical examples of automated email workflows that can help you achieve different marketing goals: 1. Welcome Email Workflow Trigger: When a new subscriber joins your email list. Objective: To introduce your brand and set expectations. Details: Send emails that welcome the subscriber, share your brand story, and highlight key products or services. You can also include a special offer to encourage a first purchase. 2. Lead Magnet Delivery Workflow Trigger: When a user signs up to download a lead magnet (e.g., eBook, whitepaper). Objective: To deliver the promised content and nurture the lead. Details: After delivering the lead magnet, follow up with educational emails that provide additional value and guide the lead toward the next step, such as booking a demo or consultation. 3. Free Trial Sign-Up Workflow Trigger: When a user subscribes to your website or downloads your product or service for a free trial. Objective: To guide the user through the trial period and encourage conversion to a paid plan. Details: Send onboarding emails with tips and tutorials, followed by emails highlighting the benefits of upgrading to a paid plan before the trial expires. 4. Re-Engagement Workflow Trigger: When a subscriber has been inactive for a specific period (e.g., 3 months). Objective: To re-engage inactive subscribers and prevent churn. Details: Email a compelling offer, such as a discount or exclusive content, to reignite interest. If there’s no response, follow up with additional emails to re-engage or gracefully unsubscribe the inactive user. 5. Abandoned Cart Workflow Trigger: When a customer has selected products but doesn’t complete the purchase. Objective: To recover potentially lost sales. Details: Send a reminder email shortly after the cart is abandoned, offering assistance or a discount code to encourage completion of the purchase. Follow up with additional reminders if necessary. 6. Replenishment Workflow Trigger: When a customer’s product is likely to run out based on purchase history. Objective: To encourage repeat purchases. Details: Send an email reminding customers to reorder their products before they run out. Include a convenient “one-click” reorder button and a special offer for loyal customers. 7. Lead Nurturing Workflow Trigger: When a lead engages with specific content, such as visiting a pricing page or downloading multiple resources. Objective: To nurture leads through the sales funnel. Details: Create emails that provide additional information, case studies, and testimonials relevant to the lead’s interests, gradually guiding them toward a sales conversation. 8. Onboarding Workflow Trigger: When a new customer makes their first purchase or signs up for a service. Objective: To ensure a smooth and successful onboarding experience. Details: Send emails introducing the customer to your product or service, providing training resources, and offering support. This helps reduce churn and increases the likelihood of long-term customer retention. 9. Upsell/Cross-Sell Workflow Trigger: When a customer completes a purchase. Objective: To encourage additional purchases. Details: Based on the customer's purchase history, send personalized recommendations for complementary products or upgrades. Highlight how these additional products/services can enhance the customer’s experience. 10. Post-Purchase Follow-Up Workflow Trigger: After a customer makes a purchase. Objective: To build customer loyalty and encourage repeat business. Details: Send a thank-you email and a feedback or review request. Later, send emails with related product recommendations, loyalty program invitations, or special offers for repeat customers. Conclusion Automated email workflows can greatly benefit businesses aiming to enhance their email marketing strategies By leveraging email workflow automation, you can deliver highly personalized and timely messages to your subscribers, improving engagement and driving conversions. At Saffron Edge , we offer customized marketing solutions that meet your business requirements, including setting up effective email marketing automation workflows. Our team will help you develop and enhance the procedures that align with your business goals and create tangible outcomes. ...
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Saas SEO Checklist for Your Content Strategy
Organic search is the primary source of traffic for all websites. Building a strong online presence is a must in the rapidly changing Software as a Service (SaaS) industry. The systematic use of Search Engine Optimisation (SEO) is essential to this objective. Although the fundamentals of SEO are still applicable to all businesses, SaaS providers have particular difficulties that call for a customized strategy. This thorough guide will walk you through a SaaS SEO checklist that will improve your content strategy, increase exposure, and spur organic growth. Why SEO Matters for SaaS: There is fierce rivalry in the SaaS space, with many solutions fighting for users' attention. Effective SEO becomes a crucial differentiator in this situation. The road to growth gets difficult if your SaaS solution is not readily found on search engines like Google. Effective SEO guarantees exposure, builds authority, draws relevant traffic, and makes it easier for site visitors to become devoted clients. Before starting with the important checklist, one needs to take note of the following important items from our SaaS SEO checklist: Alignment with Funnel Marketing: Coordinate SaaS SEO content with a funnel marketing approach to connect with prospective and existing clients at every stage of their journey. Establishing Authority: Strive to position SaaS providers as authorities on the problems faced by their customers, showcasing expertise and providing valuable insights. Technical SEO: Consider both on-page and off-page technical SEO to ensure that search engines and consumers can easily access and understand the content. Link Building: Building high-quality links is essential for the success of any website. Develop backlinking strategies to enhance the site's credibility and search engine rankings. Quality Over Quantity: Prioritize high-quality content over other technical SEO factors. Focus on providing value rather than simply targeting a high quantity of keywords. Long-Term Relationship Building: Shift the focus of SaaS SEO towards building long-term relationships with users rather than emphasizing quick sales. Foster trust and loyalty for sustained growth. SEO Benchmark: Regularly conduct seo benchmarking to evaluate the performance of your SEO efforts against industry standards and competitors. Identify areas for improvement and adjustment. SaaS competitive analysis: Perform a thorough competitive analysis within the SaaS space. Understand the strategies adopted by competitors, identify opportunities, and refine your own SEO approach accordingly. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call Checklist for SaaS SEO Step 1: Conduct Keyword Research Firms must do thorough saas keywords research when launching a successful SEO strategy. This procedure becomes even more important in light of the particular difficulties the SaaS environment presents. Using tools such as SEMrush and Google Keyword Planner, divide keywords into four categories: navigation, transactional, commercial, and informative. This classification guarantees a sophisticated strategy catered to user intent. It's essential to regularly update and broaden your keyword repertoire if you want to stay competitive. A proactive approach is necessary to stay ahead in the ever-changing SaaS landscape and enable your business to match its content strategy to changing customer expectations and search trends. A carefully considered and maintained keyword strategy becomes essential to SaaS companies' long-term SEO performance as the digital world changes. Step 2: Use SEO-Friendly URLs Creating short, keyword-rich URLs is essential to optimizing the pages on your website, especially when focusing on saas marketing strategies. Ideal URLs, such as "yourbrand.com/saas-SEO-checklist," serve two purposes: they facilitate search engine understanding and increase click-through rates. This methodical process ensures that search engines recognize the content's relevancy immediately, boosting ranks. In addition, user-friendly URLs make prospective visitors more likely to click on them, which is a crucial indicator of overall SEO performance. Such URLs are user-friendly because of their clarity and relevance, which work well with search engine algorithms and make sense to people. Because of this, implementing this best practice for URL architecture becomes a crucial part of an all-encompassing SEO strategy, increasing your brand's online exposure and user engagement. Step 3: Optimize Title Tags and Meta Data Create interesting meta descriptions and title tags that enticingly convey the substance of your page content and encourage visitors to click through from search results. Keep it brief (around 60 characters) for both to ensure a clear and powerful presentation. Incorporating pertinent keywords strategically into these components not only complies with search engine algorithms but also improves the content's clickability in search results. By taking such care, you act as a beacon for search engine users, giving them an idea of what your website is about and why it matters to their query. Your optimized title tags and meta descriptions become powerful tools that entice people to investigate your content further and establish your place in the competitive search engine market by skillfully combining relevancy and curiosity. Step 4: Structure Content with Headings and Ensure Uniqueness Use the strength of H2 and H3 tags that are packed with keywords to create a well-organized and structured content structure that improves readability and on-page SEO. In addition to helping search engines recognize the significance of important subjects, these well-placed heading tags also make reading easier for people. In addition, stress how crucial it is for material to be original in order to avoid search engine penalties. Copy material is dangerous and can negatively affect your SaaS brand's online reputation and search engine results. Step 5: Ensure Uniqueness: In addition to making your content stand out on search engine results pages, emphasizing uniqueness guarantees a satisfying user experience, strengthening your brand's authority and trust in the crowded digital market, especially in SaaS email marketing. Maintaining this equilibrium between originality and organized material is essential to the success of your SaaS SEO strategy. Step 6: Improve Readability for Visitors and Search Bots Use a reader-friendly layout to improve user experience and effectively communicate content quality to search engines. Make use of succinct paragraphs, lots of white space, and language that is clear and suited to your target audience. These components work together to improve readability, increasing user accessibility and engagement with your information. Ample white space offers visual respite and prevents information overload, while the thoughtful use of brief paragraphs guarantees that the content is readable. Optimize your content layout for a seamless experience for visitors and search engines. Employ a reader-friendly design that incorporates concise paragraphs, generous white space, and language tailored to your target audience. The strategic use of succinct paragraphs ensures your content is easily digestible, preventing information overload. Ample white space provides visual relief and contributes to a more user-friendly presentation. Craft clear, audience-specific content to enhance user experience and align with search engine algorithms, especially in enterprise SEO SaaS. This approach not only improves the readability of your material but also elevates your SEO ranking. Incorporating a well-balanced strategy for readability and SEO signals to search engines that your SaaS content marketing strategy is valuable, relevant, and deserving of higher search results. Step 7: Cultivate Authority with External Links Obtain beneficial backlinks from respectable websites in your sector to build authority and relevancy. Reach out proactively, look into guest writing possibilities, and use social media to promote material wisely. Building an external link network positions your SaaS brand as a reliable and important resource within your field while improving your website's search engine rankings. Step 8: Optimize Images for Seamless User Experience At the same time, make sure that your website's photos are optimized for the best possible user experience. Reduce the size of your photographs to help with speedier loading times, which are essential for keeping users interested. Moreover, provide your photographs title tags, alt text, and file names packed with keywords. In addition to helping with SEO, this gives search engines context, which raises the overall relevancy of your visual material. In the competitive digital world, a well-balanced combination of image optimization and external linking tactics establishes your SaaS brand's online presence and promotes user happiness and authority. To streamline this process, consider seeking help from top SaaS marketing agencies. Their expertise can contribute to the effectiveness of your strategy, promoting user satisfaction and reinforcing your brand's authority. Step 9: Compelling CTAs for User Guidance Place Call-to-Action (CTA) buttons on your website in a way that makes sense and will efficiently direct users towards the necessary activities. Properly positioned call-to-actions (CTAs) improve user engagement and conversion rates, whether the action is making a purchase, signing up for a trial, or subscribing to a newsletter. Turn website into high paying customers We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you Set up a 1:1 strategy call Step 10: Leverage Schema Markup for Enhanced Visibility Use schema markup to improve the way that you appear on Search Engine Results Pages (SERPs). In addition to improving how your material is presented, this structured data helps search engines comprehend the context of your content. This equates to better click-through rates and more SEO visibility for SaaS businesses. Conclusion: By diligently executing the above steps in this SaaS seo checklist, your company can transcend the challenges of the digital landscape. Elevate your organic visibility, rank for valuable keywords, and transform website visitors into devoted users. In the dynamic world of SaaS, a nuanced and well-executed SEO strategy becomes the linchpin for sustained success. Imagine implementing targeted content marketing campaigns to address your potential customer's pain points and challenges. You can generate demand for your SaaS solution through engaging blog posts, informative whitepapers, and captivating social media content. Utilizing SEO best practices ensures that your content ranks well in search engine results, maximizing its reach and impact. Integrating demand generation examples with a robust SEO strategy creates a powerful synergy that attracts prospects and establishes your brand as an authority in the SaaS space. This example underscores the importance of aligning your SEO initiatives with broader marketing goals to drive organic growth effectively. For additional insights and demand generation metrics on driving organic growth, explore our other posts tailored to empower SaaS startups on their journey to digital prominence. ...
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7 Secrets of Video SEO that you didn't know about
The idea of video marketing strategy isn't new, but it is in the increasing pace from last 4-5 years. The earlier video was a single piece of a marketing plan. However, if in the present time, you take a look over the video, it has become famous for the outreach as it is available on every platform. With the help of the videos, brands can increase their presence in the market. According to HubSpot, including video in your marketing campaign can increase the conversion rate by 80%. If you dig deeper into research, 83% of business says that video provides a good return on investment. Even if you wish to make your social game stronger, you can't neglect the power of the video. Research from Brightcove found that 53% of the consumer got engaged with the brand after viewing one of their videos on social media. 7 Secrets to getting higher SERPs ranking through video optimization. 1. Choose the Right Hosting Platform While choosing on which platform you want to host your video. First, ask yourself what you want from your video. Is it about generating leads or conversion or it's all about brand awareness or general thoughts of yours? If you want to put forward your brand awareness instead of the leads and conversion, then youtube and Vimeo is the go-to platforms. While hosting your video on these platforms, most of the traffic is received by them respectively. If you wish to generate more leads and conversion from your videos and focused on gaining on-site traffic, then exploring other platforms that support this feature is the way to go. 2. The Thumbnail image should be engaging Thumbnail is the first thing that searchers see when your video got indexed. Think thumbnail of a book cover or the homepage to your website. It's here where searchers will click to view the video. So it needs to be compelling, relevant and should look engaging. Video with the custom thumbnail receives a 30% more view rate. For instance, take a look from a thumbnail from a Moz video. Source: Moz "Your video thumbnail is more important than your title because it determines whether or not the people will click," says Phil from WordStream. 3. Give Attention to the Title and Description of the Video Title and meta description for videos are important as it is for the blogs. Before finalizing the title, make sure you thoroughly conduct the keywords research. This helps you target only those keywords that people are searching for. Taking this into account, generally, people think to use as many keywords in the title to gain ranking. Caution: don't make this mistake. Instead, ask yourself, "will you click on this title? Is it interesting?" 4. Make sure the landing page should be relevant to the video If you're thinking that optimizing your video is enough to gain ranking in SERPs, then think again. It is as important as optimizing the landing page, or the search engine won't bother to crawl it on the first page. Yes! It can be challenging to get organically ranked, but if you continue creating high-quality content and ensure SEO components are in place, then it's not that hard to gain ranking. 5. The video should be the focus of the first page In this fast running world, no one has a little extra to waste. Make sure you provide your content easily accessible to the searcher or the crawler. So that crawler and search don't have to hunt for it. If video is hidden, it naturally leads to low play rate because the people and the crawler, are unlikely to go out of their way to hunt or index the video. To avoid this, the video should be the focus of your page. So, it will become easily accessible to both the crawler or the people. 6. Don't embed the same video on multiple pages You are creating yourself as a competitor of yours by embedding your video on multiple pages. It doesn't make any sense to compete with yourself unless you are fighting yourself physically daily to achieve desired goals. If your page and video are both relevant to each other, then there is no point to embed your video to other pages. Source: Pixabay 7. Don't rely on SEO properly Lastly, don't just focus on SEO blindly. As constantly changing algorithms of Google makes SEO a bit more difficult for the co-op. If you wish to gain views on the video, you should also consider other factors as well. Likewise, you can opt for the PPC advertisement, social media boosting, which helps you to expand the reach of the video. To keep engaging with the viewers, your video should focus on the storyline rather than on the sales. People also appreciate a little bit of humor as well. You can use your video for educating the people. If you want a piece of knowledge about how you can make changes in your video to achieve a higher rank, feel free to contact us. ...
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