What makes content marketing success ? Optimization! Know how?
Jul 11, 2019
10 min read
Are you unable to attain the level of awareness, engagement, and reach, despite the continuous implementation of robust content marketing strategies?
Has the traffic on your website stuck on a particular number?
Do you see your competitors reaping benefits from the same content marketing technique?
Do you somewhere feel that your content is the reason behind this?
Maybe you are right!
Maybe your content does need a makeover, or as they say in the technical term optimization for better ranking and driving more traffic.
It is not necessary that the decline in traffic was because your content was not developed right or is not relevant to the needs of the visitors, but with time, content rapidly evolves. As the competitors start entering the marketing landscape, they are bringing fresh ideas for creating quality content, which flattens out your strategy. This is why content optimization or content refresh, as it is called in layman terms, should be an integral part of your internet marketing strategy.
What is content optimization, you ask?
Working on the content to make it more useful, relevant, and simultaneously improving the technical performance of the web page to transform it into appealing content to the search engines is content optimization. With the aim to create conversion-driven content that is also optimized for the search engines, the aesthetics and the performance aspects of the site which are crucial to add value to the targeted audience’s lives are improved through content editing, conversion optimization, user experience, on-page SEO, etc.
What is the benefit of content optimization?
- Content optimization, when used along with other traditional marketing techniques, can help strengthen your authority and expertise in that niche on the large platform that is the internet.
- It will help search engines like Google better understand your intent, which will guide you towards creating quality content.
- While optimizing content for search engines is profitable and advised, optimizing the content for end-users is equally important so that you can create quality content that appeals to the search engines quickly.
How not optimizing content might be hurting your business?
The marketing landscape is getting aggressively competitive with content marketers coming up with new ways to tailor their content in a manner that directly hits the bullseye with the target audience. You can not risk your sales and revenue with content that no longer serves the relevant purpose, or the potential consumers have a more insightful pool of content and better-performing websites to choose from over yours.
What are some of the practical content optimization strategies that you should implement for SEO, website, social media?
EDUCATE THE VISITORS:
Content is just information, and if it doesn't promote your visitors to make a purchase decision, then it is just a piece of information lying on a website serving no purpose. Devise the content in a manner that educates the visitors, increasing the chance of them converting into customers. The more they will know about what makes your products and services unique, the more they will be interested in knowing more, which will build and strengthen your relationship with them. This will increase the probability of conversion.
CRAFT UNIQUE HEADLINES:
We can not stress enough how the website bounce rate escalates with a generic headline. If you have invested so much time and energy researching and developing an informative and relevant piece of content, why would you let it go unnoticed because of a boring headline? When crafting a headline, keep these things in mind; the target audience, the USP of your content. This way, you will instantly capture the attention of your target audience.
INCORPORATE KEYWORDS JUDICIOUSLY:
Keyword stuffing would be a sin, but incorporating keywords in an article without making it look like it has been a force in it can be a difficult task. There are plenty of content optimization tools available to help you with it. These tools can help naturally integrate the keyword in the blog posts so that your content performs better, and the possibility of ranking higher in search results increases.
RELEVANT KEYWORD FOR THE PAGE:
Speaking of keywords, make sure you use the right keyword for the correct page. If you do not want your pages to rank poorly for the keywords, then incorporate essential and relevant keywords in the proper ratio in the title, meta description, heading, content body, images, and the internal links of the pages.
CONTENT AUDIT:
If despite all the efforts your blogs are not ranking as well as they should be, then there are undoubtedly some gaps in your content strategy, which is getting overlooked. Perform a profound content audit, as it will help you determine what needs to be kept, discarded, and improved. This newfound information, when used with the keywords you are planning to target, will help create quality content, ensuring it rank higher.
What are the content optimization mistakes that you should avoid?
After reading the strategies mentioned above you might think to yourself that now you can effectively optimize the content and get it on top of the search results, but in a hurry to do so do not make the following mistakes:
Avoid duplicate content:
While we often tend to write duplicate content within our website and forget about it, this confuses the search engine. They find it difficult to decide which page is significant and how to rank it. Make use of sitemaps to help them know which page is essential.
Drop keyword Stuffing:
You must have read it several times that keyword stuffing will get caught and might affect your page rank. We understand it is difficult to comprehend; optimizing for SEO and users but avoiding keyword stuffing, but you need to find the right balance, Take cure from search results on the first page of Google to understand the context behind it.
Thoughtless link building:
Link building is vital for gaining authority and ranking higher, but of late it has started to look like spam because of the way it is being placed. For example, leaving comments with links, spammy link exchanges, low-quality links on blogs will adversely impact your rank and audience base.
How to not over-optimize your content?
- You might be over-optimizing your content, and you don't know it, but Google will notice it and filter it out, thereby affecting your rank in the search results.
- Backing helps with building authority, but a low-quality backlinking might do more harm than good to your content’s SERP.
- You are not supposed to place keywords in the footer. Keep it simple and at a navigable spot on the page. Stuffing the keyword with a footer will lead to over-optimizing it, leading to Google devaluing it.
- Your content should be built around the keyword and not specifically to the keyword. Make sure y0ur blog has a natural voice and does not have a bot or keyword-stuffed tone.
- Optimizing the content for profitable content marketing requires abundant knowledge, and industry experience, which is why consulting an agency for designing, planning, and implementing a successful content marketing strategy is advantageous in this era of cutting-edge competition to gain an edge over others.
We, at Saffron Edge, an internet marketing company in New Jersey, have a dedicated team of Content Marketing Service Specialists that will guide you through content generation, audits, outreach, marketing in a manner that is aligned with your business's objective and help attain the goal.
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The Ultimate Guide to HubSpot Email Marketing Automation To Maximize Business Growth
The Ultimate Guide to HubSpot Email Marketing Automation To Maximize Business Growth As the market evolves, so do the marketing processes. Manually executing marketing operations is exhausting and prone to errors. Fortunately, marketing automation services have simplified marketers' jobs. A study by Oracle reveals that marketing automation can elevate lead generation by up to 80% and increase sales productivity by 14%. In this blog, we’ll explore how HubSpot’s email marketing automation works, its features, and its benefits. What is HubSpot email marketing automation? HubSpot Email Marketing Automation is a feature within HubSpot’s marketing platform that allows businesses to create, schedule, and manage email campaigns with ease. It combines automation and personalization to streamline marketing efforts and enhance customer engagement. With HubSpot’s email marketing automation, users can: Create personalized email sequences triggered by user actions, such as signing up for a newsletter or downloading a resource. Use drag-and-drop tools to design professional emails without coding skills. Leverage workflows to nurture leads through the buyer's journey automatically. Analyze campaign performance with detailed analytics, optimizing emails for better open rates and conversions. Integrate with other HubSpot tools for a seamless marketing, sales, and customer service experience. This tool is ideal for businesses looking to save time, improve email targeting, and foster stronger customer relationships. Why should you use HubSpot for email marketing automation? Here are some reasons why HubSpot is ideal for email marketing automation: Seamless Integration with CRM: HubSpot allows you to use the data from its CRM to create targeted, personalized emails. This ensures that relevant content reaches the right audience at the right time. Powerful Workflow Automation: HubSpot’s visual editor lets you build workflows that automate actions based on specific triggers, such as a form submission or website visit. You can create complex workflows without any coding knowledge, making it accessible to both marketers and developers. Detailed Analytics: HubSpot gives detailed reports on email performance, user engagement, and conversion rates. You can consistently improve your email campaigns by using open rates, click-through rates, and other metrics. Key features of HubSpot email marketing automation HubSpot provides a variety of features that simplify and enhance email marketing automation. Let’s look at the key features you can leverage: 1. Workflows to Automate Campaigns Workflows in HubSpot allow you to set up conditions and actions for different customer journey stages. For example, if a lead signs up for a webinar, HubSpot can automatically trigger follow-up emails based on their engagement. Workflows help you engage prospects at various touchpoints, nurturing them until they’re ready to convert. 2. Personalization at Scale One of the most important advantages of HubSpot automation services is the capability to personalize emails for large audiences. Using CRM data, you can dynamically insert contact information, send personalized offers, and tailor content based on user preferences and behavior. This leads to higher open rates and more meaningful engagement with your audience. 3. Lead Scoring and Segmentation HubSpot’s lead scoring allows you to prioritize leads based on their actions. For example, a lead that downloads multiple resources from your website or opens several emails might receive a higher score, indicating they’re ready for sales outreach. Segmentation helps you categorize your contacts based on demographics, behavior, or engagement level, ensuring your emails are highly targeted. 4. Automated Drip Campaigns Drip campaigns are essential for nurturing leads and pushing them further down the sales funnel. With HubSpot, you can automate these campaigns based on triggers such as form submissions, page visits, or interactions with previous emails. By keeping your brand top-of-mind, you can build trust with your leads over time and guide them toward conversion. 5. Advanced Reporting and Analytics HubSpot’s robust reporting capabilities give you insights into your email marketing performance. You can measure key metrics like open, click-through, and conversion rates. The platform also facilitates A/B testing of subject lines, call-to-actions, and content, helping you to identify what works best with your audience. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call How does HubSpot email marketing automation work? HubSpot email marketing automation is based on workflows, enabling you to set up automated sequences of tasks triggered by user actions. Here’s a step-by-step breakdown of how it works: 1. Create and Customize Workflows The HubSpot visual editor allows easy workflow creation by dragging and dropping elements like triggers, conditions, and actions. You can build simple follow-up sequences or complex campaigns with multiple branches, ensuring that each contact receives relevant content based on their behavior. 2. Set Up Triggers and Actions Triggers are events that initiate a workflow, including a user completing a form or clicking on a particular email link. Once a trigger is activated, you can set up actions such as sending an email, updating a lead score, or assigning a contact to a sales rep. 3. Utilize CRM Data Integrating your CRM data with your email campaigns ensures that your messages are highly personalized and relevant. For example, if a contact’s status changes from “lead” to “customer,” HubSpot can automatically enroll them in a new workflow to deliver onboarding content. 4. Track and Optimize Performance HubSpot’s automation tools allow you to track the performance of your workflows in real time. You can see how many contacts are moving through each stage of the funnel, which emails drive the most engagement, and where there might be drop-offs. This helps you optimize your strategy for better results. Advantages of using HubSpot for email marketing automation HubSpot provides several key benefits that can help you scale your marketing efforts: Improved Efficiency: Automating tasks like sending follow-up emails, segmenting leads, and scoring prospects allows your team to spend more time on important tasks. Enhanced Personalization: Personalizing emails using CRM data makes messaging more relevant and effective, leading to better engagement and higher conversion rates. Seamless Integration: HubSpot’s all-in-one platform integrates with your CRM, simplifying tracking customer journeys, engaging leads, and guiding them through the sales funnel. Data-Driven Insights: The platform’s advanced analytics allow you to enhance your campaigns based on real-time data, guaranteeing continuous improvement in your efforts. Conclusion HubSpot's email marketing automation provides an effective option for companies seeking to simplify their marketing strategies, cultivate leads, and increase interaction. By leveraging its robust features, such as automated workflows, lead scoring, and advanced segmentation, you can create personalized email campaigns that drive results while saving time and resources. At Saffron Edge, we specialize in HubSpot automation services to optimize your marketing strategies. Our dedicated teams ensure the seamless setup of your email campaigns, from crafting personalized workflows to optimizing automation strategies for outstanding results. ...
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3 Highly Effective Social Media Optimization Tips You Might Not Know
Being a marketer, you must have heard this thing at least for once that “everybody is having their social media page, your company must also have one”. People do things just to follow the trend without having the idea whether it is going to benefit them or not, whether it is going to let you achieve your goals of joining that channel in the first place or not. Before joining the social media channels, a research and analysis is what works always- what we mean is that “knowing what everyone in your industry is doing on the social media channel”. An early research helps you know what’s working and what’s not- so you can develop your strategy without having to learn the hard way. In this regard, Software Advice, a social CRM research firm, shares their early findings from the Social Media content optimization survey, a study conducted by the company on how marketers are making their content visible to social media users. Social Media Optimization Tips You Probably Missed The above talked about survey listed 7 tips for optimizing social media content, but three of them stand out as being very important: using images, videos, or photos, using hashtags and usernames, and targeting specific groups or users who are most likely to respond to the kind of products or service that you sell. 1. Using Photos, Videos and Images As can be seen from the survey, using images and photos stands out as the best way to create engagement than with pictures. In blog posts, it has been reported that images were found to increase engagement by 94%. That is exactly double the engagement an article without images gets. Both Facebook and Google+ were designed by their developers to include high-quality images in their recommended best practices. For Facebook, you must use images that are at least 1200x630 pixels to generate great previews. Even Twitter has now included in-stream images. Well that’s that, but let’s have a look at why images and media are so important: People don’t spend much time reading content on social media, hence the information that is mostly conveyed with images, catches the eyeballs. But things in regards to images that you need to be careful about are that social content with images of people got fewer user engagement in terms of likes, share and comments than posts with no people or with just a part of person. A study conducted by Taggs revealed that when Facebook users encounter a brand image or post of a product, lifestyle, or landscape without a person or just a part of it(hands, for instance), the user is better able to project himself into the image. 2. Use Hashtags and Usernames A key to making your content visible to the public on social media, you need definitely need to use hashtags and usernames. Concept of hashtags is familiar to many people but it also depends on how relevantly they use it in context of their content. In Twitter and Google+, they are required as keywords that ensure your posts are found by anyone using those search terms. Hashtags also provide users a way to communicate with one another in real time, especially on Twitter. Start following a Hashtag and any posts tagged with that hashtag shows up in your stream. In Facebook however, hashtags are used to add depth and commentary to ordinary posts. Like this one: This is more obvious to state that there will hardly be anyone who searches for keywords like: ”illtakeit” or “itfits”. These are more like commentary by a person. But what about people who are not searching and you want them to see your posts? For that, there’s usernames. While using Facebook and Twitter, you can do this with an ”at” sign and the person’s user name. @ChristieMcgrath, for instance. This creates a tag to the user’s profile with that name. In Google+ you can do this by using a “plus” sign, like this: +ChristieMcgrath. This alerts Christie Mcgrath that content is being shared with her directly. This strategy helps in: Extending your reach Increasing your post engagement: likes, shares, comments and retweets and plus ones Introduce you to new people and spark a conversation with them. Probably get introduced to people in that person’s network. 3. Target Specific groups and users Building out your reach is easy but sometimes could be time consuming by using the above two methods. Sometimes, you can use tactics to boost your efforts for quicker results. This strategy comes with one warning that if you go too much overboard, you could become more of a stalker, which will do more harm than good. When you want to build a relationship with a person or brand, you need to pay attention to their social media streams. You need to make sure that these users can achieve their goals, then only they’ll be willing to talk with you. You can join in their groups and start communicating with people. But still we caution you that do not overdo this. You just need to like their posts, share them or retweet them time and again, and sometime you’ll be seen as a friend or a fan to them. Recommendations Use High quality images to increase engagement. Employ hashtags to get your content found. Use usernames to engage specific people. Build relationship with influencers and fans ...
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10 Exceptional Email Marketing Examples from SaaS Companies
Email marketing remains a cornerstone of effective communication, offering one of the highest returns on investment (ROI) in all industries. Businesses can see an average return of $38 for every dollar spent on email marketing. SaaS and B2B marketers recognize the power of this channel, leveraging it to deliver personalized, targeted, and impactful campaigns. Here, we’ll explore 10 outstanding SaaS email marketing examples that excel in design and content and provide actionable takeaways to enhance your email marketing strategy. Essential SaaS Email Marketing KPIs and Metrics Before diving into the examples, it’s crucial to understand the key performance indicators (KPIs) to track for a successful email marketing campaign: Email Open Rate: Indicates how well your subject lines perform, with 47% of recipients opening an email based on the subject line alone. Click-Through Rate (CTR): Measures how many recipients click on links within your email, reflecting the effectiveness of your email copy. Email Conversion Rate (CR): This shows the percentage of recipients who complete the desired action, such as upgrading their software. Bounce Rate: The bounce rate in email marketing shows the percentage of emails that weren’t delivered. There are two types: soft bounce (temporary issues like a full inbox) and hard bounce (permanent issues like non-existent email addresses). It helps monitor deliverability and maintain a clean subscriber list. 10 SaaS Email Marketing Examples Done Right 1. Shopify – Welcome Email Shopify’s welcome email sets a great first impression by managing expectations and providing immediate value. The email is personalized, expresses gratitude, and outlines what customers can expect next. Takeaways: Personalization: Even simple personalization, like using the recipient’s name, builds trust and makes communication more relevant. Gratitude: Thanking customers for choosing your product sets a positive tone and fosters a sense of loyalty. Information: Clearly stating the benefits and what the customer can expect in future communications helps create a positive relationship. 2. Monday.com – Onboarding Sequence Monday.com uses a series of onboarding emails rather than a single welcome email. Their onboarding sequence includes crisp copy, video tutorials, and hyperlinks to the mobile or web app. Takeaways: Keep it Short: Avoid overwhelming new users with lengthy guides. Bite-sized information is easier to digest. Use Videos: Tutorials are engaging and help users understand how to use the product effectively. Provide Links: Make it easy for users to access your platform directly from the email. 3. Litmus – Promotional Emails Litmus uses subtle animations to make its promotional emails stand out without overwhelming the content. The swipe motion in their email gives a peek “under the hood,” making the headline come alive. Takeaways: Visuals Matter: Thoughtful design and subtle animations can draw recipients to engage with your content. Effective Contrast: Highlight key elements like your call-to-action (CTA) to make them stand out. Organized Layout: Use white space to separate sections and enhance readability. 4. Basecamp – End of Free Trial Basecamp’s email at the end of a free trial period focuses on building trust and reducing confusion. It clearly states the trial status, actions needed, and what will happen next. Takeaways: Nurture Prospects: Build trust by clearly explaining the benefits and next steps. Simplify Subscription: Explain the subscription process and highlight how easy it is to cancel. Reassure Data Safety: Let customers know their work and data are safe, alleviating concerns about losing their progress. 5. Squarespace – Trial Extension Emails Squarespace’s email emphatically offers a trial extension, acknowledging that users get busy and offering a one-click extension. Takeaways: Understand Customers: Acknowledge their pain points and offer solutions that show empathy. Simple CTA: Make actions easy to perform with clear and direct CTAs. Clear Benefits: Explain the benefits of upgrading succinctly to motivate users. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call 6. HubSpot – Online Event Invitation HubSpot’s invitation to their Inbound 2021 event is personalized and conversational and highlights the benefits of attending, including featuring notable speakers. Takeaways: Focus on Benefits: Explain what attendees will gain from participating in the event. Showcase Speakers: Highlight expert speakers to attract attendees and build credibility. Use FOMO: Create a sense of urgency and exclusivity to drive registrations. 7. Canva – Customer Retention Emails Canva celebrates users’ achievements and motivates them to reach new milestones. Their email also encourages sharing on social media. Takeaways: Acknowledge Achievements: Recognize and reward user milestones to foster loyalty and motivation. Set New Goals: Encourage continued engagement by setting new challenges or goals. Social Media Integration: Use CTAs that promote sharing on social platforms to expand your reach. 8. Chanty – Re-engagement Emails Chanty’s re-engagement email reminds inactive users of the platform’s benefits and provides easy access to the app. Takeaways: Nurture Inactive Users: Keep communication lines open with low-engagement users by reminding them of your product’s value. Segmentation: Tailor messages to different user segments for better results and higher engagement. 9. Userpilot and Zoho – Feedback Emails Userpilot and Zoho ask for customer feedback to improve their services and categorize users based on their responses. Takeaways: Encourage Feedback: Offer incentives for providing feedback to increase participation. Highlight Value: Remind users of your product’s benefits to encourage positive feedback and continued use. 10. Zapier – Updates/Digest Emails Zapier’s digest email informs users with personalized content and clickable buttons for detailed information. Takeaways: Prioritize Information: Divide content into primary and secondary sections to highlight the most important updates. Allow Choice: Let readers choose which details to explore further, enhancing their engagement. Use White Space: Enhance readability and organization by using white space effectively. Turn website into high paying customers We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you Set up a 1:1 strategy call Additional tips to elevate your email marketing strategy Customized content, A/B testing, audience segmentation, mobile optimization, obvious call to action, metrics tracking, and astute automation may help you improve your email approach. These strategies help you fine-tune your strategy for optimal effect by increasing engagement and conversions. Personalization and Segmentation Personalization goes beyond using the recipient’s name. Segment your audience based on behavior, preferences, and past interactions to tailor your messages more precisely. This increases relevance and improves engagement rates. Compelling Subject Lines Since the subject line is the first thing recipients see, it is crucial to your email’s open rate. Craft subject lines that are concise, intriguing, and relevant to the recipient’s interests. A/B tests different variations to see what resonates best with your audience. Mobile Optimization With many users checking emails on mobile devices, ensure your emails are mobile-friendly. Use responsive design techniques to ensure your emails look great on all screen sizes. This includes using larger fonts, touch-friendly buttons, and a single-column layout. Interactive Elements Incorporate interactive elements such as buttons, carousels, and collapsible sections to make your emails more engaging. Interactive emails can increase click-through rates and make your content more memorable. Clear and Strong CTAs Your call-to-action (CTA) should be clear, compelling, and easy to find. Use contrasting colors to make your CTAs stand out and position them strategically within your email. Consider testing different CTAs to determine which ones drive the most conversions. Consistent Branding Use your brand’s colors, fonts, and logo to maintain consistency in your email design. This helps reinforce brand recognition and makes your emails look professional. Consistent branding builds trust and ensures your emails align with your marketing efforts. Value-Driven Content Always provide value in your emails, whether it’s through educational content, exclusive offers, or useful tips. Value-driven content keeps your audience engaged and encourages them to look forward to your emails. Highlight the benefits of your product or service and how it can solve your recipients’ pain points. A/B Testing and Analytics Regularly perform A/B testing on different elements of your emails, such as subject lines, content, images, and CTAs. Analyze the results to understand what works best for your audience. Use analytics to track key metrics like open, click-through, and conversion rates and adjust your strategy accordingly. Remember, the key to successful email marketing is understanding your audience, delivering value, and continuously optimizing your strategy. Conclusion Building an effective SaaS email marketing strategy is paramount for any company’s success, and at Saffron Edge, we excel in crafting and executing top-tier strategies that drive results. While adhering to best practices is crucial, ongoing testing and iteration are pivotal in honing the perfect approach. At Saffron Edge, we meticulously refine our tactics, drawing inspiration from successful examples and tailoring your emails to resonate authentically with your audience. Each iteration offers valuable insights into what works best for your brand, allowing us to continually optimize and improve your email campaigns. Our expert team ensures your campaigns are effective and aligned with your unique business goals. ...
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