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What is SEO Semantic Markup and How to Make Your HTML SEO-Friendly?
One element frequently overlooked in improving a website’s visibility on search engines is the importance of Semantic Markup. As search engines
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What are Semantic Keywords and Why Should You Use Them?
Using semantic keywords is one of the most powerful SEO strategies to improve your search engine rankings in 2024. Semantic keywords help make your co
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How do CRM and Marketing Automation Work Better Together?
Pitting CRM against marketing automation is like measuring a tight end up to a quarterback. There may be some overlap in functionality, but both compl
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How to Make Product Events Marketing Automation Work for Your Business?
Top-performing sales and marketing teams leverage event-based automation to boost their productivity. By engaging prospects when they’re most intere
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A Step-by-step Guide To Create the Right Marketing Automation Strategy
Did you know that businesses that implement marketing automation experience an average of a 20% increase in sales opportunities? A successful marketin
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Product Analytics Marketing Automation: A SaaS Guide for Better Acquisition and Retention
Did you know combining product analytics with marketing automation can significantly enhance SaaS customer acquisition, retention, and account expansi
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What is B2B SaaS Marketing and how to build a B2B SaaS Marketing Strategy?
According to Gartner, the B2B Software as a Service (SaaS) market was valued at over $195 billion in 2023, and it’s expected to grow even more, esti
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Email Marketing Automation: How-to-guide for lead & customer nurturing
In today’s digital landscape, connecting with your audience personally is more crucial than ever. But how do you achieve that personal touch whe
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What is Marketing Automation? Guide to the automation process.
A recent study revealed that the average marketing automation ROI is $5.44 for every dollar spent. Despite this, 28% of surveyed companies plan to use
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What is a Knowledge Graph and how does it work?
Have you ever seen a knowledge card appear in the search results when you Google “current president of the United States” or “weather today”?
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Google Search Algorithm Leak: What does it mean for Search Rankings?
In a recent incident that has created a stir across the digital marketing world, detailed documentation from Google’s Content Warehouse API has leak
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What Are LSI Keywords and How to Use Them to Boost Your SEO Results?
LSI keywords are not merely synonymous terms but words and phrases conceptually related to the main keyword. Search engines like Google utilize LSI to
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