Organic Search|Paid Marketing, Paid Marketing
DG Feb 17, 2023 8 min read
Return on Advertising Spend, or ROAS, is a crucial metric for any business looking to measure the effectiveness of its advertising efforts. In simple Read More
Paid Marketing
DG Jan 6, 2023 7 min read
PPC marketing, or Pay-Per-Click marketing, is a type under the digital advertising model where an advertiser pays a fee every time an ad is clicked. W Read More
Paid Marketing
Saffron Edge Apr 13, 2022 6 min read
It’s so easy to sign up and get started with Google, and your business could benefit significantly from the exposure. You may have received a co Read More
Paid Marketing
Saffron Edge Nov 25, 2019 4 min read
In today’s market space where digital marketing is the most efficient and cost-effective tool for marketing your brand, Pay Per Click (PPC) has esta Read More
Paid Marketing
Saffron Edge Oct 11, 2019 5 min read
Pay per click or PPC, as it is commonly called in the digital marketing world, is one of the most effective search engine marketing techniques. It can Read More
Paid Marketing
Saffron Edge Jul 26, 2019 6 min read
When search engines drive 93 percent of all website traffic, it’s easy to see why advertising on Google Ads is the most effective way of generat Read More
Paid Marketing
Saffron Edge Jul 5, 2019 7 min read
How has PPC AdWords evolved? From its humble launch back in Oct 2000 as a self-servicing advertising platform to launching Ad planner and Ad builder t Read More
Paid Marketing
Saffron Edge Dec 4, 2018 5 min read
We’re continuing on our programmatic spree! If you are still not familiar with what programmatic is, you can have a look at our previous blogs which Read More
Paid Marketing
Saffron Edge Jun 27, 2018 3 min read
After the Cambridge Analytica scandal, Facebook has been trying to regain credibility amongst their users ever since. Dropping the gauntlet on brands, Read More
Paid Marketing
Saffron Edge Apr 23, 2018 6 min read
If you are a seasoned player of display advertising, you must be well aware of the fact that traditional buying and selling of display advertisements Read More

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