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What is the first measure marketers use when evaluating the performance of an eCommerce ad campaign? Return on advertising expenditure, or ROAS. It is a marketing term that has become the most important KPI for growth m Read More

Source: Pexels Are you spending a lot of (hard-earned) money on Facebook Ads or Google Adwords to get more traffic to your website but not generating any revenue? If this sounds like you, you most likely have a leaking b Read More

If you believe that automation means that large corporations will replace human employees with high-tech robots, you are mistaken. The chances are that you already use some kind of automation in both your professional an Read More

AI is no longer science fiction and a part of Hollywood movie scripts only as it is now being used extensively in a wide array of fields. By the look of things, AI still might look like in the infant stage, but according Read More

Source: Unsplash Retaining loyal customers to sustain a profitable business becomes crucial with the changing marketing landscape. But sometimes, it gets difficult for retailers to manage their inventory, which affects t Read More

Amazon is a leading e-retailer across the globe. It has more than 200 million prime customers and over 9.7 million sellers. These figures can be relaxing for Amazon, but not for the millions of its sellers. The tradition Read More

Source: Pexels Have you ever imagined that an online bookseller will one day turn out to be the second most valuable brand in the world? Yes, we are talking about Amazon, a leading multinational conglomerate and eCommerc Read More

There should be no doubt referring to Amazon as the largest and most competitive eCommerce marketplace, having over 9.7 million sellers worldwide. Among these, almost 1.9 million sellers are actively promoting and sellin Read More

With the arrival of the COVID-19 pandemic, the eCommerce industry saw a massive rise in terms of sales. Since COVID-19 had shut down retail stores, the online eCommerce world saw a significant transformation. The global Read More

Marketing is the blood of business- it decides how your customers react to your offered products and services, how long your business can survive, and what your customers expect from you. Whether you invest in a high-pro Read More

Marketing has always been the stepping stone for any business and has maneuvered as the guiding path for better sales and revenues. This process of promoting a product or service rendered by a business firm includes adve Read More

The world today runs on a technological state of affairs where people deal with online transactions and with the rise of more and more business platforms taking up the online networked space, the idea of a Digital Econom Read More