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Saffron Edge Jun 5, 2022 7 min read
What is the first measure marketers use when evaluating the performance of an eCommerce ad campaign? Return on advertising expenditure, or ROAS. It is Read More
Saffron Edge May 5, 2022 6 min read
Source: Pexels Are you spending a lot of (hard-earned) money on Facebook Ads or Google Adwords to get more traffic to your website but not generating Read More
Saffron Edge Apr 18, 2022 6 min read
If you believe that automation means that large corporations will replace human employees with high-tech robots, you are mistaken. The chances are tha Read More
Saffron Edge Feb 24, 2022 6 min read
AI is no longer science fiction and a part of Hollywood movie scripts only as it is now being used extensively in a wide array of fields. By the look Read More
Business, Development
Saffron Edge Feb 15, 2022 5 min read
Source: Unsplash Retaining loyal customers to sustain a profitable business becomes crucial with the changing marketing landscape. But sometimes, it g Read More
Business, DTC Marketing
Saffron Edge Feb 10, 2022 6 min read
Amazon is a leading e-retailer across the globe. It has more than 200 million prime customers and over 9.7 million sellers. These figures can be relax Read More
Business, DTC Marketing
Saffron Edge Feb 8, 2022 7 min read
Source: Pexels Have you ever imagined that an online bookseller will one day turn out to be the second most valuable brand in the world? Yes, we are t Read More
Business, Content Marketing
Saffron Edge Jan 16, 2022 9 min read
There should be no doubt referring to Amazon as the largest and most competitive eCommerce marketplace, having over 9.7 million sellers worldwide. Amo Read More
Brand Marketing, Business
Saffron Edge Dec 16, 2021 6 min read
With the arrival of the COVID-19 pandemic, the eCommerce industry saw a massive rise in terms of sales. Since COVID-19 had shut down retail stores, th Read More
Saffron Edge Jul 21, 2021 6 min read
Marketing is the blood of business- it decides how your customers react to your offered products and services, how long your business can survive, and Read More
Saffron Edge Jul 14, 2021 5 min read
Marketing has always been the stepping stone for any business and has maneuvered as the guiding path for better sales and revenues. This process of pr Read More
Saffron Edge Jan 25, 2021 6 min read
The world today runs on a technological state of affairs where people deal with online transactions and with the rise of more and more business platfo Read More
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