Our content creators then update and repurpose the existing content and create new content that meets the demands of the target audience. We distribute the content through social media and other channels to increase online visibility and drive traffic to your website. We continuously track and monitor the performance of the newly created content.
The next step is to gather all the URLs using the latest tools such as Screaming Frog. We then analyse the URLs using content analysis tools and find out the broken links, indexing issues, missing meta descriptions, spelling and grammatical issues in the content, and other critical on-page information. Our team prepares detailed reports of all the issues hampering the performance of your content marketing strategy and the action to be taken to improve the metrics.
Our content audit service starts with an in-depth review of your existing content. We understand your business objectives and content marketing goals. Our experts then conduct an in-depth audience and competitor research. We create your buyer personas and assess whether the content on your website suits the content demands of the target audience. We also conduct competitor research to analyse the content of your close competitors and understand what is working for them.