10 Best B2B SaaS Pricing Page Examples to Watch in 2025
I've spent years analyzing, designing, and optimizing B2B SaaS pricing pages, and if there's one thing I've learned, it's that a Great Pricing Page can make or break conversions. Pricing pages aren't just about listing numbers; they showcase value, build trust, and reduce friction.
On average, pricing pages have a 3.8% conversion rate. This rate drops to 2.8% when there's no transparent pricing, and it increases to 4.6% when there is.
In this blog, I will share the 10 best B2B SaaS pricing pages to watch in 2025, breaking down what makes them effective. I will also cover key best practices for optimizing your pricing page and comparison tables to clarify everything.
What is a B2B SaaS Pricing Page?
A B2B SaaS Pricing Page is a dedicated webpage that showcases the different pricing plans for a SaaS (Software-as-a-Service) product tailored for business clients. It serves as a critical touchpoint in the buyer's journey, helping potential customers evaluate costs, features, and value propositions.
A well-structured pricing page should clearly present plan options, highlight key features, and address common objections. Transparency, social proof, and strategic CTAs can significantly improve conversions.
Many successful B2B SaaS pricing pages also incorporate tiered pricing, free trials, interactive calculators, and FAQs to help businesses make informed purchasing decisions.
Why is pricing page design important?
When I evaluate pricing pages, I always look for clarity, transparency, and user experience. Here's why an optimized SaaS pricing page is essential:
Factor
Impact on Conversions
Clarity
Users decide faster when plans are easy to compare.
Trust
Transparent pricing builds credibility.
Friction Reduction
A smooth checkout process prevents drop-offs.
Upselling Opportunities
Highlighting premium features encourages users to purchase higher plans.
Social Proof
Testimonials and case studies reassure potential customers.
A good pricing page builds trust and shows value quickly. In my experience, a confusing layout or hidden costs kill conversions, while a sharp, transparent page keeps me engaged.
If your pricing page confuses potential users, they will leave. If it's clear and engaging, they'll convert. Let's explore how top SaaS companies get it right.
10 Best SaaS Pricing Page Examples in 2025
Before diving into each example, here’s a quick breakdown of what makes these B2B SaaS pricing pages effective. I’ve focused on design, clarity, and user experience.
SaaS Pricing Page
Key Features
Hubspot
Interactive pricing tables, intuitive navigation, well-placed CTAs, and a detailed FAQ section.
Amplitude
Customer logos for credibility, upselling relevant products, and a structured layout with comparison tables.
Zendesk
Toggle for enterprise plans, multiple CTAs per tier, and a "Most Popular" tag to guide decisions.
Adobe
User-based segmentation, clean design, and a "Best Value" tag.
Google Workspace
Clear, spacious layout, graphical representation of features, and strong CTAs.
Salesforce Marketing
Straightforward pricing with actual numbers, benefit-focused messaging, and tier-specific CTAs.
Slack
Mobile-friendly layout, concise sections, expendable FAQs, and customer stories for trust.
UpKeep
Well-structured comparison table, toggle options, Add-ons section
Jasper
Well-structured feature lists, toggle switches for billing options, and interactive CTAs.
Drift
Category-based pricing tiers, in-depth feature comparison, and a CTA guiding users to compare plans.
Now, let’s explore why each pricing page works so well.
1. Hubspot - Pricing Page
HubSpot’s pricing page makes complex pricing structures easy to understand. It organizes free tools, platforms, and bundles in a user-friendly interface. Tables, interactive toggles, and adjusters help users compare plans quickly.
Key Features
Easy Navigation: The layout is simple to follow despite multiple pricing tiers.
Interactive Features: Users can adjust pricing options with sliders and toggles.
Detailed FAQ Section: Addresses common concerns directly on the page.
Clear CTAs: Well-placed buttons guide users toward the next step.
2. Amplitude - Pricing Page
Amplitude’s pricing page follows a conventional but effective layout. It includes a hero section, a pricing table, a comparison table, and an FAQ section, ensuring all essential details are easily accessible.
Key Features
Customer Logos in Pricing Table: Shows real companies using each plan, adding credibility.
Clear Pricing Structure: Users can quickly compare different plans.
Relevant Product Listings: Highlights additional tools that might interest users.
Detailed FAQ Section: Answers common questions to reduce uncertainty.
3. Zendesk - Pricing Page
Zendesk’s pricing page is designed for ease of use. It includes a toggle option for enterprises, ensuring businesses of different sizes can find relevant pricing quickly. Each pricing tier has two CTAs, making it easy for users to take action.
Key Features
Enterprise Toggle: Helps businesses filter pricing based on their needs.
"Most Popular" Tag: Highlights a recommended plan to simplify decision-making.
Detailed Information: Provides enough details to help users compare options.
4. Adobe - Pricing Page
Adobe's pricing page is simple and easy to navigate. Instead of overwhelming users with too much information, Adobe segments pricing based on personas such as individuals, businesses, students/teachers, and schools/universities.
Key Features
Clear Pricing Display: No confusion about costs.
Persona-Based Segmentation: Helps users find the most relevant pricing option.
Minimalist Design: Keeps the page easy to navigate without unnecessary details.
5. Google Workspace - Pricing Page
Google Workspace’s pricing page is clean, with white space, intuitive design, and clear value propositions. It uses visual elements to show what each plan includes and provides clear CTAs to guide users.
Key Features
Simple layout for easy navigation
Graphics to highlight features
Clear CTAs for quick sign-ups
Value propositions displayed upfront
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6. Salesforce Marketing Cloud - Pricing Page
Salesforce Marketing Cloud provides transparent pricing with concrete numbers, making it easy for users to compare options. It also focuses on benefits, reinforcing the value of its product.
Key Features
Transparent pricing with real numbers
Different CTAs for each tier
Benefit-focused messaging to drive conversions
7. Slack - Pricing Page
Slack’s pricing page is transparent and scalable, with top features and pricing explicitly detailed. This transparency makes it easy for users to compare plans and choose the right one.
Key Features
Clear CTAs
Expandable FAQs
8. UpKeep - Pricing Page
UpKeep’s pricing page helps users quickly find the right plan with easy toggles and a "most popular" label for guidance. A well-structured comparison table simplifies decision-making.
Key Features
Organized layout for easy navigation
Toggles to switch between plans
Trust signals to boost credibility
Detailed “Add-ons” section for customization
9. Jasper - Pricing Page
Jasper’s pricing page is well-structured, with distinct pricing tiers and toggle switches for monthly and yearly billing. The CTAs include micro-interactions that engage users and encourage action.
Key Features
Organized features list for easy navigation
Interactive elements to improve user engagement
Expandable FAQ section for quick reference
Trust signals to build credibility
10. Drift - Pricing Page
Drift’s pricing page follows a clear structure, dividing plans into two pricing: Advanced and Premier. A comparison table at the bottom organizes features into categories like Pipeline Generation, Rep Coaching, Opportunity Management, and Forecasting & Revenue Management.
Key Features
Precise segmentation for different user groups
Scrollable comparison table for clarity
Trust signals to build credibility
The Secret to High-Converting SaaS Pricing Pages
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9 Best practices for designing high-converting B2B SaaS pricing page
From my experience, a B2B SaaS pricing page is one of the most important elements in driving conversions. It can guide potential customers smoothly toward a purchase decision if done right.
Here’s what I’ve learned about designing pricing pages that truly work:
1. Exceptional Design Layout
The first thing I always focus on is the layout and organization of the pricing page. Clutter confuses, and clarity converts. The best pricing pages have the following:
A clean column format for pricing tables.
The most essential details above-the-fold.
A hierarchical structure that makes comparisons easy.
2. Headlines
Your pricing page isn’t just about numbers but more about showing why your product is worth the price. A compelling headline should:
Support your value proposition.
Encourage potential customers to keep exploring.
For example, instead of just "Pricing," try:
"Flexible Pricing for Every Business Size – Start Free Today!"
3. Pricing Tiers
Every SaaS pricing model should clearly define who each tier is for. Customers should immediately understand which plan best suits their needs. Make sure to:
Name your plans strategically (e.g., Starter, Growth, Enterprise).
Use feature highlights to show what’s unique in each tier.
Make it easy to compare plans with a table.
Example Pricing Table for Clarity
Feature
Free Plan
Pro Plan
Enterprise Plan
Users
1
5
Unlimited
API Access
Limited
Full
Full
Support
Email
Chat
24/7 Dedicated
Custom Branding
No
Yes
Yes
Free Trial
Yes
Yes
Custom Demo
4. Free Trials
Many users hesitate before committing to a paid plan. That’s why offering a free trial or a freemium version can significantly improve conversions. From what I’ve seen, SaaS businesses that offer trials or freemium models tend to have:
Higher sign-up rates.
More engagement before purchase.
Lower churn after purchase.
5. Include Toggles & Tabs for Easy Navigation
Your pricing structure, whether monthly vs. annual plans, different product suites, regional pricing, toggles, and tabs, helps customers navigate effortlessly.
For example, I love how SaaS companies use a simple toggle to switch between Monthly and Yearly Billing and offer annual plan discounts to encourage long-term commitments.
6. Use Tooltips for Additional Information
Include tooltips and small pop-ups that allow users to hover over a feature to get more details without cluttering the page.
7. Strong Call-to-Action (CTA) Buttons
Your CTA buttons should be clear, direct, and action-oriented. Here’s what I follow:
Use strong action words, such as “Start Free Trial,” “Get Started,” and “Try Pro Plan.”
Make the CTA stand out with contrasting colors.
Position it above the fold and at the end of each plan.
Example CTA: Get Started in 60 Seconds – No Credit Card Required!
8. FAQ Section
A well-crafted FAQ section eliminates doubts that might stop a visitor from converting. Here’s what I always include:
Billing questions: Can I cancel anytime?
Plan details: What’s the difference between Pro and Enterprise?
Support options: Do you offer 24/7 customer support?
9. Trust Signals
I’ve noticed that customers feel more comfortable purchasing when they see proof of credibility. Start adding:
Customer testimonials from real users.
Logos of well-known clients.
Trust badges (like GDPR Compliant, Secure Payments, etc.)
Conclusion
A high-converting SaaS pricing page isn’t just about numbers but also clarity, trust, and a seamless user experience. From what I’ve seen, the best pricing pages make it easy for potential customers to compare plans, see value instantly, and confidently take action.
If you want to optimize your pricing page for better conversions, Saffron Edge can help. Our experts craft data-driven, high-performing pricing pages that turn visitors into paying customers.
Let’s build a pricing page that sells. Contact us today! ...
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