5-Steps To Nurture Your Leads with An Advanced Inbound Marketing Strategy
Apr 20, 2016
10 min read
Table of contents
Inbound marketing is a marketing strategy is where creation of appealing goods and services is done then shared to clients in order to ensure that they come back for more. The goods and services are made attractive by answering to client needs and answering basic questions relayed by customers.
In addition, the firm uses specific marketing tools to attract new customers while creating a channel to maintain a good rapport between the firm and new and existing clients. When all this is done, the firm’s employees focus on creating the right goods while disseminating the correct information about the goods in the long run.
Step 1. Determine Your Offer Mix Inbound marketing
Step 2. Work With Timelines and Goals
Think of having a mix of offer that will have an immediate impact on your target market. In addition, have a timeline so as not to have your offers running for too long hence diluting themselves in your target market. Have a straightforward marketing campaign that will last for less than 3 months. You can also compare with your previous campaigns to see if you have attained your goals and if not so, redirect your efforts to ensure you do not fall too behind your competitors in the industries.
Step 3. Drive Traffic
Use the following:
- Social Media- Post your offers on social media and join in the conversation on other forums. Mix up your content to avoid boredom.
- Blogs- Create a number of blog posts touching on topics related to your campaign covers.
- Pay-Per-Click Ads- This is a perfect way to gain traffic for your offers. Ensure your messages match with the product value in these ads
Step 4. Nurture Your Leads
This is done by providing valuable information to your clients, ensuring that they are nurtured by getting more leads and information related to your goods or services. Emails come in handy when keeping track of clients that click through it hence measure up your conversion rates.
Step 5. Reporting
An Inbound Campaign bears fruit in the long run. One needs to be patient to reap the rewards of the campaign. When you assign an Inbound Marketing agency to carry out your marketing campaign. They will send you monthly reports that will help you gauge the progress and success.
- Number of New Clients- Measure which campaigns were successful in bringing new customers. Compare the current and previous campaigns in order to get the actual metric.
- New Leads- An increased number of leads means that you are gaining entry to a market that you are new to and your campaign strategies were excellent hence attracting new customers to your goods and services.
- Views- Views are important in measuring the conversion rate in order to find out how effective the campaign was to your new market.
6 Set Up Essentials You Need to Complete Your E-Commerce Website
With the internet becoming an absolute necessity, customers are switching to the next generation of shopping. E-commerce is the way of the world at the present time. The pandemic gave the industry a boost that took it to all nooks and crannies that were earlier left unexplored. The prevalence of the practice has cemented that people’s trust in online shopping is not a primary issue anymore. Getting customers to splurge on your website rather than a competitor's is the real challenge now. Your e-commerce site needs to strive to stay up-to-date and incorporate a number of crucial components if you want to draw in customers and generate revenue. Your e-commerce website needs to offer customers a strain-free shopping experience in addition to being aesthetically beautiful. You can keep your current clients and grow your business by bringing in new ones if you create an intuitive online store with a smooth checkout procedure on any device. Make sure to include these set-ups in your website. 6 Essentials For Your E-Commerce Website When redesigning or creating your e-commerce site, these are the 6 set up essentials that you need to take into account: 1. Is your Website User-Friendly? You will have a better chance of closing a sale right away if your site is simple to use. Visitors should feel welcome and encouraged to click on the products or groups of goods they are interested in buying from the site. In order for visitors to easily locate what they're looking for, categories and subcategories should be self-explanatory. Once the user types their query into the search field, all relevant items that are being sold should appear immediately after. 2. How Smooth are your Shopping Cart and Checkout Processes? It must be easy to add things to the virtual cart. Style or color preferences should be simple to examine and choose from. Customers prefer to see what they have put in their shopping carts as they browse other products, so make sure your design and layout allow the functionality for this. During checkout, avoid confusing customers. Most businesses lose their sales because they make their checkout process too tedious and long. The pandemic era has reduced everyone's attention span and patience. So, keep it simple and respect your customers' time. The customer should feel comfortable making purchases on your website. 3. Does your Website have Mobile Compatibility? Most of the online-using population has a smartphone. Nowadays, mobile visits frequently outnumber desktop visits. Simply because e-commerce is especially common in metro cities. With people constantly moving to get from one place to another, it is only logical that people use their mobile more frequently than their desktops. Your e-commerce website must be created and optimised for use across all platforms, not just desktop and laptop computers. Your business will be hugely missing out if your site isn’t mobile-friendly. 4. Do you have Calls to Action (CTA)? Ensure to be using calls to action that are relevant to what you wish your visitors to accomplish and to guide them around your website. Your CTA button, for instance, could read, "Click Below to Save 10%!" if you were having a sale. Even while it may seem apparent to you as well as to the majority of people, there are nevertheless a lot of individuals who have lived, raised children, or are now raising children, own businesses, or both, and therefore don't devote much time online. Having that extra assistance instills confidence in your company, demonstrates your concern for your clients, and makes things less frustrating. 5. Does your Website have the best Images and Descriptions? Before making a purchase, consumers who are looking for a product want to be fully informed about it. Since one can't physically feel or see the products they are looking at virtually, online shopping can have its disadvantages. It is crucial to have high-quality photos of your products and, when possible, images taken from various perspectives and angles. It's crucial to fully describe each thing in depth as well. Include all relevant information, such as texture, size, usage, advantages, available colors, etc. Your goal should be to make potential consumers feel comfortable enough with your product that they will choose to buy it over the competition. 6. How good is your Customer Support? There must be some kind of customer service provided in case of issues or inquiries. Customer service comes in a variety of forms, including online chat, email assistance, and 800 lines. Choose the option that best suits your needs in terms of price and the nature of your business. Always remember to be welcoming and reply promptly to any difficulties to ensure your customers' satisfaction. In Conclusion The digital era is great for a lot of things, but by providing a levelled and open platform, the competition in the market has become quite cut-throat. Only a few things separate you from your competition, and your online presence is a big part of that. And this is where Saffron Edge comes into play. We provide end-to-end digital solutions for all your needs. From digital marketing to paid media, we handle all things (and more!) in between. Contact us today to get the Edge. ...
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The Benefits Of Outsourcing Inbound Marketing Projects
Projects, especially in the marketing department, are demanding and expensive. Many a time you will find that you have more than one project to handle. This only slows down the department and the whole company eventually. This can easily be solved by outsourcing some of your inbound projects to other companies. <a href="https://www.saffronedge.com/wp-content/uploads/2016/04/Outsourcing-inbound-Marketing.jpg" rel="attachment wp-att-7572"><img class="size-full wp-image-7572 aligncenter" src="https://www.saffronedge.com/wp-content/uploads/2016/05/blog_img_19.jpg" alt="Outsourcing-inbound-Marketing"> --> Outsourcing projects will present you with lots of benefits. Talent Access The biggest benefit of outsourcing your marketing projects is that you will be able to access so many talents at once. Unlike your marketing department that only has a few personnel, the marketing company you outsource to is fully equipped for this. That is, they have personnel particularly dedicated to marketing and nothing else. As a result, they have more personnel specialized in different areas of marketing thus making them much more efficient. Depending on what your project is about, you will get the best assigned to that project and the result at the end of it all will simply dazzle you. Experience Not that your marketing department does not have the necessary experience, by experience I mean the experience gathered by dealing with different project at different times. The company you are outsourcing to deals with many projects in a week. They have dealt with different companies, tried different methods and saw the outcomes they bring. As a result, this experience gives them the ability to determine the best method of carrying out the project to ensure that it yields the best results. This experience also makes it possible for the company you’ve outsourced to to handle the project in the least time possible. Cost Effective Outsourcing is cheap in every sense.The fact that it’s not your marketing department getting involved directly, you save a lot. First of all, you save on time. As the project is being handled by a different team, your team gets to focus on something else. You also save in terms of money. The company you outsource to will ensure the money you spend on the project is minimized. Since these companies compete for the outsourcing projects, therefore, they are constantly looking for ways to minimize the cost and still make their means efficient. This makes the whole project cheaper that it would have been if it was your marketing department handling it. The beauty of outsourcing projects is that you don’t even have to be in the same country or continent. As long as you have internet and phones, you can outsource from anywhere in the world. For instance, if you are in the US, you can easily outsource your marketing projects to a companies in APAC regions. There so many inbound marketing team to choose from and the service would be up to the task cheaper and even way better than in the US. You will have the quality results you are looking for at a price you can comfortably pay. During the project, you can communicate with the company you outsourced to via the internet or through phone calls. ...
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How Does Partnering an Inbound Marketing Agency Boosts Your Sales
Inbound Marketing has emerged as a new field of marketing and gained importance in recent years. As a result, this required a complete overhauling of the sales and marketing departments and making them learn how inbound marketing works and how to handle the queries that come in through this channel. This makes the two separate teams of sales and marketing get intertwined with one another. It has become important to offer these teams the right kind of support they need in order to get on the right foot. And, the best way to do so is to partner with an excellent inbound marketing agency that provides sales enablement while the in-house team learns the way inbound marketing works during the process. 5 important benefits from partnering an Inbound Marketing Agency 1. Inbound Marketing Strategy that suits your business Not being familiar with the inbound marketing and starting on your own without much knowledge about what best suits your business can be catastrophic and make customers fall out of that sales funnel which was your ultimate goal. Customers falling out of the sales funnel means that some might become critical about your company for the next time even if you target them with the right kind of strategy or re-targeting. But all these kind of repercussions can be avoided if you are up for partnering with the right Inbound Marketing agency. You will get the right advice and people to implement the suggested strategy that suits best for your industry, your unique company, your products or services and your audience. This will help your company realize ROI much better and quicker. One of the eminent players in this industry is HubSpot for US based firms. 2. Making the Sales Team Learn Even though partnering the inbound marketing agency helps in strategizing and implementing it, partnering with the agency that provides sales enablement as well can be an added advantage for your company. During the process the sales team learns how to pitch for sales while handling an Inbound query. It is pretty obvious that your sales team might resist this change and your reps might feel like they’re being replaced. An agency that provides sales enablement can make the transition smoother and get your reps on board effectively. Their coaching will include that they won’t have to chase down leads anymore or cold call anymore, that they will get highly qualified leads that are actually interested in your company’s products or services and hence will make them achieve higher lead targets. 3. Sales and Marketing Teams are better aligned with each other Implementation of Inbound Marketing will make both marketing and sales teams to work in collaboration which could be a huge change for them, but this is a good thing because to get the maximum results we need both the teams to work in collaboration. An inbound agency with sales enablement will help make sure that the alignment between these two teams is more effective. A sales coach will offer tips about how to properly communicate with the marketing team and make sure that both work together in achieving their respective goals ,i.e., lead generation and conversions. 4. It provides help with CRM An Inbound marketing agency like HubSpot provides its own sales CRM for the sales team. Similarly, if other Inbound marketing agencies also do provide their own CRM tools for your sales team, moving over to the new platform can be easy if their is a proper training given about the features of the new tool and what all it can do. If the agency is up for providing the help and support you need then it will be a smooth transition for the sales team to get used to using the new CRM. 5. New techniques for selling If your company’s sales team is used to outbound selling techniques, inbound techniques can be whole new world for them. In that case, they might use the same aggressive techniques that they used previously instead of focussing on the customer’s needs, they might not know what is social selling, they might not know what is thought leadership or they might not know what is customer-centric approach. So in this case, Inbound Marketing agency that offers sales enablement will provide an ongoing training for the sales team and let them learn about the best practices to sell in inbound marketing, so your sales people can make more sales without bugging customers too much. ...
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