5-Steps To Nurture Your Leads with An Advanced Inbound Marketing Strategy
Apr 20, 2016
10 min read
Inbound marketing is a marketing strategy is where creation of appealing goods and services is done then shared to clients in order to ensure that they come back for more. The goods and services are made attractive by answering to client needs and answering basic questions relayed by customers.
In addition, the firm uses specific marketing tools to attract new customers while creating a channel to maintain a good rapport between the firm and new and existing clients. When all this is done, the firm’s employees focus on creating the right goods while disseminating the correct information about the goods in the long run.
Step 1. Determine Your Offer Mix Inbound marketing
Step 2. Work With Timelines and Goals
Think of having a mix of offer that will have an immediate impact on your target market. In addition, have a timeline so as not to have your offers running for too long hence diluting themselves in your target market. Have a straightforward marketing campaign that will last for less than 3 months. You can also compare with your previous campaigns to see if you have attained your goals and if not so, redirect your efforts to ensure you do not fall too behind your competitors in the industries.
Step 3. Drive Traffic
Use the following:
- Social Media- Post your offers on social media and join in the conversation on other forums. Mix up your content to avoid boredom.
- Blogs- Create a number of blog posts touching on topics related to your campaign covers.
- Pay-Per-Click Ads- This is a perfect way to gain traffic for your offers. Ensure your messages match with the product value in these ads
Step 4. Nurture Your Leads
This is done by providing valuable information to your clients, ensuring that they are nurtured by getting more leads and information related to your goods or services. Emails come in handy when keeping track of clients that click through it hence measure up your conversion rates.
Step 5. Reporting
An Inbound Campaign bears fruit in the long run. One needs to be patient to reap the rewards of the campaign. When you assign an Inbound Marketing agency to carry out your marketing campaign. They will send you monthly reports that will help you gauge the progress and success.
- Number of New Clients- Measure which campaigns were successful in bringing new customers. Compare the current and previous campaigns in order to get the actual metric.
- New Leads- An increased number of leads means that you are gaining entry to a market that you are new to and your campaign strategies were excellent hence attracting new customers to your goods and services.
- Views- Views are important in measuring the conversion rate in order to find out how effective the campaign was to your new market.
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Questions That You Should Ask to Hire a Powerful Inbound Marketing Agency in India
Since the onset of the digital age and the marketing platform moving towards the digital marketing, it is very important to know how to source the right agency that meets your needs. Even if you google your search typing “popular inbound marketing agencies in india”, you are bound to get 3,44,000 results! This is very obvious that to shortlist one agency out of these is going to be a nightmarish task for anybody. Even if you use the HubSpot platform, they might whittle down this list to a mere thousands, but that’s not enough, is it? So we are going to provide you some questions that will give you a fair idea to shortlist that one agency that you are looking for. If we miss out on any of the questions that you feel like must be added to the list, then provide us with your valuable comments and we’ll modify this blog according. We also want you to share this blog as much as you can so that other businesses in need get the hang of what to do next in hiring an inbound marketing agency. What Makes You Hire The Inbound Marketing Agency 1. Marketing Did you like the agency’s marketing work done in the past? If a marketing agency struggles to find leads and customers for itself then probably same is the thing that they are going to do for you! 2. How did you find this agency? SEO:Was the agency’s website rank well for the keywords that I’ve searched? After clicking on the website, were you efficiently directed to the products/services page? Social Media:How engaging is their content on social media channels? Do they have enough of following and does the fans like what the agency posts? Email:The landing page where I gave them my email ID was it enticing? Did the emails from the agency help me move closer towards a decision? Design: How does their website look? Are the graphics used on the website catchy? Website Content: How well is the website designed? Does it helps me in understanding about their inbound practices? Is it just like every other agency? How engaging is the blog's page on the website(if any)?When was it last updated and what is the frequency? Lead Generation: How effectively did the agency contact you(if they did) even after looking at their products or services page and not making any sales? Was the landing page form catchy to give your contact details? Did they offer you anything to convert you into a lead? Are they similar to the other agencies?Let’s say you are convinced with one of the agencies and have become a marketing lead for them. Now is the time to look at their sales process. 3. Sales Questions to ask about the sales process of the agency: How was I contacted by the agency? Did I like it? What was the understanding for the sales people about the Inbound Marketing? Were they able to convince you that how how their agency was different from the other agencies? Even if you hired this agency will they be able to convert leads into sales for you?First Impression is the last impression! 4.Writers Inbound Marketing is all about generating curiosity for readers and help them understand how your product is gonna solve their problem. For this purpose, the writers hired by the agency should be able to generate content that actually convinces someone how your product stands above the products offered by your competitors. Questions for writers: Does the agency has in-house writers or does it outsource the writing part? Will your company get a dedicated writer or you will get the one whoever is available at the time? Have the writers written any piece of content related to your industry? 5. Marketers Same thing goes for while shortlisting any marketer from the agency: Who will be assigned your company’s project? What kind of experience he or she has? 6. Client Management Will I personally blend in with the people at the marketing agency? This is important to know because you are going to work with agency for at least 8- 12 months to make the inbound marketing success. 7. Proposal and Contract After all the back and forth of communications, you are bound to get a proposal. Now it is as per your liking that how good a proposal you get from the agency. It should be able to provide you with answers for questions like: how is the company planning to report on the tasks that they did for you, how will they handle the scope of project that are not included in the contract, will they be able to meet deadlines. If you do get a convincing answers then we believe that your search for the right agency is over. We hope that this article should be able to guide you in the right direction for hiring the most powerful inbound agency. Good Luck! ...
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Know How Inbound And Content Marketing Are Connected
One should first know the basics of content marketing and its relation with inbound marketing in order to get familiar with the two of them. What is Content Marketing? In simple terms, content marketing can be defined by considering a practical and customer-centric approach. Marketing tactics can be improved if the application and optimized use of content is utilized. This is applicable for all modes whether it is email marketing, social marketing, or inbound marketing. It is a process to attract the audience who are frequently active online seeking information about products and services related to content. Content has always been essential in understanding any particular information about any subject. But, using content writing to get maximum leads and audience is a new trend in the marketing world. To make your business accessible to all the targeted customers, content writing has become the prime choice for entrepreneurs and businessmen. These two entities use this technique to get more leads. What is Inbound Marketing? Inbound marketing is a technique to drive more customers to the digital platform. This is usually done by using various forms of online marketing: content outreach service, content marketing, blogs, SEO, events, social media, etc. It works as a channel for brand recognition further attracting new business. Unlike Outbound marketing, inbound marketing is about designing the content, keeping in mind, users’ search preferences and accessibility issues. It qualifies the business and builds trust and credibility amongst their regular customers. It channelizes the business with certain information about the company and its products and services to gain the attention of customers. Relation between Inbound Marketing and Content Marketing Content Marketing, Social Media Marketing, and Inbound Marketing are interrelated. It’s rather tough to analyze their cohesive use for achieving several business and customer goals. An Inbound Marketing strategy is related to content marketing. The two of them have evolved for serving online marketing for business. It also attains the intent of buyers. They work at the same pace as both of them signify a holistic and customer-centric approach. These two tactics are meant to serve the online search accessibility of the users at any time along with matching certain needs of the users. Drawing the attention of users and improving the presence of your business together define the major goal of these two techniques. Be it the use of keywords or knowing the needs of customers, the two online processes are connecting modern businesses and users. Content creation is helpful for Inbound Marketing and should be done smartly. This will definitely answer the user's basic questions relevant to his/her business. It will further draw consumers to his/her business. ...
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SaaS Influencer Marketing: A New Channel for Inbound Marketing
Competition is one of the biggest challenges SaaS businesses face when attracting customers. As traditional marketing strategies evolve, influencer marketing has become a powerful tool for amplifying brand presence, connecting with target audiences, and driving conversions. By collaborating with influencers trusted in the tech niche, SaaS companies can improve their brand visibility and build authentic relationships with potential customers. This guide will explore how SaaS companies can leverage influencer marketing saas platform strategies to maximize their growth and success. What is SaaS Influencer Marketing? SaaS influencer marketing involves the strategic collaboration between SaaS companies and influencers with a strong presence and authority within the technology and software domains. These influencers may include industry analysts, tech bloggers, software reviewers, and other professionals with significant social media followings. By tapping into the influencer's established audience, SaaS companies can attract potential customers in a more personal and trusted manner than traditional advertising methods allow. In essence, SaaS influencer marketing leverages the influencer’s credibility to promote a SaaS product or service, fostering a sense of trust and authenticity that resonates with the audience. This type of marketing is particularly beneficial for B2B saas marketing because it targets niche audiences already interested in technology and software, making it easier to convert leads into customers. What Makes SaaS Influencer Marketing Unique? SaaS influencer marketing stands out from other forms due to the nature of the SaaS industry. SaaS products are usually complex and technical, so they need a good grasp of what the target audience needs. Therefore, the influencers involved in SaaS marketing agencies are typically more specialized and knowledgeable about the products they promote. Below are the factors that make SaaS influencer marketing unique: Technical Expertise: SaaS influencers are often experts in their field, with a deep understanding of software products and technology trends. This expertise helps them create content that promotes the product and teaches the audience how to use it effectively. B2B Focus: Unlike consumer products, SaaS offerings are often targeted at businesses (B2B), requiring a more sophisticated.b2b saas marketing approach. SaaS influencers can bridge the gap between complex software solutions and their audience's business needs. Content-Driven Campaigns: SaaS influencer marketing relies heavily on content creation, such as tutorials, webinars, and in-depth reviews. This content promotes the product and provides value to the audience, helping them understand the software's benefits and features. Longer Sales Cycles: SaaS products typically have longer sales cycles than consumer goods. Influencer marketing in this space must focus on building relationships and trust over time rather than driving immediate sales. What Are the Advantages of SaaS Influencer Marketing? SaaS influencer marketing provides several benefits that make it a crucial part of a successful marketing strategy for SaaS companies: 1. Product Endorsements: Influencers add authenticity to the promotion of SaaS products, making their endorsements appear more genuine and trustworthy than traditional advertising. 2. User Education: SaaS influencers are adept at creating informative content, such as tutorials and reviews, to educate their audience about a product’s features and benefits, thus improving user understanding. 3. Community Promotion: Partnering with influencers helps build a community around a SaaS product, fostering discussions and engagement among existing users and potential customers. 4. Improved Conversion Rates: Influencer endorsements often lead to higher conversion rates because their audience is likelier to trust and follow their recommendations. 5. Cost-Efficient Marketing: SaaS influencer marketing is a cost-effective strategy compared to traditional advertising, potentially providing higher returns on investment, especially when targeting specific niche audiences. Best SaaS Influencer Marketing Strategies To effectively leverage influencer marketing for your SaaS company, consider implementing the following strategies: Interactive Product Demos with Influencers Working with influencers to host interactive product demos is a great way to demonstrate the practical uses of your SaaS solution. These demos can take the form of live webinars, Q&A sessions, or hands-on tutorials where influencers guide their audience through the features and benefits of your product. This strategy lets potential customers experience the software firsthand and see how it can address their specific challenges. Expert-Led Virtual Workshops Hosting virtual workshops led by expert SaaS influencers can provide in-depth insights into your product and its industry. These workshops can cover various topics, from SaaS marketing trends to customer retention strategies. The format of these sessions encourages participants to interact with industry experts, inquire about various topics, and acquire useful knowledge applicable to their businesses. Influencer-Hosted Podcast Episodes The popularity of podcasts is growing as a means to exchange industry knowledge and participate in conversations. By having influencers host podcast episodes focused on SaaS-related topics, companies can deliver valuable content to a highly engaged audience. Influencers can discuss the benefits of your product, share success stories, and provide expert opinions, all of which contribute to building your brand's credibility and authority in the SaaS space. Exclusive Beta Access with Influencers Engaging with saas marketing experts can provide valuable insights and expertise in implementing strategies for exclusive beta access to influencers. By leveraging the expertise of saas marketing experts, you can naturally integrate influencer engagement into your overall marketing approach, ensuring that the beta access generates genuine buzz and anticipation for your new product or feature. Working with SaaS marketing experts can also help you optimize the influencer campaign and refine the product based on their feedback, contributing to a successful official launch. SaaS Challenges and Competitions Engaging influencers to endorse challenges or competitions related to your SaaS product can drive significant user participation and engagement. These challenges create excitement and encourage users to explore innovative uses of your tool. Influencers can amplify this excitement by sharing their experiences and encouraging their followers to join, turning the competition into a viral marketing campaign. Influencer-Driven Content Series Creating a content series in collaboration with influencers effectively highlights various aspects of your SaaS product. This series can include tutorials, case studies, real-world applications, and behind-the-scenes insights. Each episode can focus on a specific feature or use case, providing a comprehensive overview of your product’s capabilities. You can increase brand exposure and drive user adoption by leveraging influencers' trust with their audience. For assistance with creating a content series in collaboration with influencers for your SaaS product, you may consider contacting SaaS content marketing agencies. User Testimonials through Influencers User testimonials are a powerful tool for building trust and credibility. By engaging influencers to facilitate the collection of user testimonials, you can create compelling narratives that resonate with a broader audience. Influencers can engage directly with users, motivating them to share their personal experiences with the product. This approach adds authenticity to the testimonials, making them more impactful and convincing. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call Top 5 SaaS Influencer Marketing Tools Here are the top 5 SaaS influencer marketing tools: Grin: Grin is a platform that helps businesses to discover, recruit, and manage influencer marketing campaigns. It offers features for influencer relationship management, campaign tracking, and performance analytics. AspireIQ: AspireIQ provides a platform for influencer discovery, relationship management, and campaign reporting. It helps businesses to identify relevant influencers, collaborate on content creation, and measure the impact of influencer campaigns. Influencity: Influencity offers a comprehensive influencer marketing platform with features for influencer discovery, audience analysis, and campaign management. It helps businesses to find the right influencers and track the performance of their campaigns. CreatorIQ: CreatorIQ is a platform that enables businesses to streamline influencer discovery, activation, and management. It provides tools for tracking influencer performance, optimizing campaign workflows, and ensuring compliance. Traackr: Traackr is a SaaS platform that helps businesses identify, vet, and manage influencer partnerships. It offers tools for influencer discovery, relationship management, and performance measurement to drive meaningful business results. These tools can assist businesses in streamlining their influencer marketing efforts, from identifying the right influencers to tracking campaign performance and optimizing influencer partnerships. Conclusion SaaS influencer marketing surpasses traditional advertising by offering unique benefits for SaaS companies looking to grow their brand and reach new audiences. By leveraging influential figures and effective marketing tools, SaaS businesses can boost their credibility, build active communities, and achieve meaningful engagement with their target market. In this blog, we've explored top strategies to help your SaaS company fully leverage the advantages of influencer marketing. Are you ready to elevate your SaaS marketing strategy? Partner with Saffron Edge, a leading SaaS marketing company specializing in influencer marketing, SaaS marketing seo, and comprehensive digital strategy. Contact us today to learn how we can help you achieve your marketing goals. ...
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