5-Steps To Nurture Your Leads with An Advanced Inbound Marketing Strategy


Saffron Edge


Apr 20, 2016


2 min read

Inbound marketing is a marketing strategy is where creation of appealing goods and services is done then shared to clients in order to ensure that they come back for more. The goods and services are made attractive by answering to client needs and answering basic questions relayed by customers. Marketing Strategy In addition, the firm uses specific marketing tools to attract new customers while creating a channel to maintain a good rapport between the firm and new and existing clients. When all this is done, the firm’s employees focus on creating the right goods while disseminating the correct information about the goods in the long run.

Step 1. Determine Your Offer Mix

Inbound marketing campaigns need to have goals set for them in order to achieve their goals in the long run. This includes creation of a number of ideas and well researched information that will drive conversions. Remember that each offer made to clients ought to have its own uniqueness. In addition, each offer has to have a landing page to help you keep track of the conversions you have offered to customers over a given time.

Step 2. Work With Timelines and Goals

Think of having a mix of offer that will have an immediate impact on your target market. In addition, have a timeline so as not to have your offers running for too long hence diluting themselves in your target market. Have a straightforward marketing campaign that will last for less than 3 months. You can also compare with your previous campaigns to see if you have attained your goals and if not so, redirect your efforts to ensure you do not fall too behind your competitors in the industries.

Step 3. Drive Traffic

Use the following;
  • Social Media- Post your offers on social media and join in the conversation on other forums. Mix up your content to avoid boredom.
  • Blogs- Create a number of blog posts touching on topics related to your campaign covers.
  • Pay-Per-Click Ads- This is a perfect way to gain traffic for your offers. Ensure your messages match with the product value in these ads

Step 4. Nurture Your Leads

This is done by providing valuable information to your clients, ensuring that they are nurtured by getting more leads and information related to your goods or services. Emails come in handy when keeping track of clients that click through it hence measure up your conversion rates.

Step 5. Reporting

An Inbound Campaign bears fruit in the long run. One needs to be patient to reap the rewards of the campaign. When you assign an Inbound Marketing agency to carry out your marketing campaign. They will send you monthly reports that will help you gauge the progress and success.
  • Number of New Clients- Measure which campaigns were successful in bringing new customers. Compare the current and previous campaigns in order to get the actual metric.
  • New Leads- An increased number of leads means that you are gaining entry to a market that you are new to and your campaign strategies were excellent hence attracting new customers to your goods and services.
  • Views- Views are important in measuring the conversion rate in order to find out how effective the campaign was to your new market.

Over the years, our performance marketing experts have redefined brand marketing and customer-centric experiences. We provide strategic direction to our clients for effective, scalable, and profitable outcomes. Do you want to increase your market share? Saffron Edge is here to help ambitious teams like yours, enabling you to convert your ideas to reality!

Collaborating with Saffron Edge has provided our clients with sustainable growth. They can leverage our ability to be inventive and execute campaigns at a great pace. Our team holds a high focus on accomplishing client goals.

We give your marketing plan a growth-oriented approach. We evaluate your business’s key features to curate lucrative growth plans for strategic and long-term growth.

As a DTC business, you need to tackle increasing market competition and personalization. You need to align your campaigns with the latest consumer trends. Leverage our data-driven strategies to scale aggressively.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

To unleash your growth accelerating capabilities, we rely on a process of extensive campaign optimization and cost-benefit analysis so that you drive higher conversion rates and ROI.

We launch your campaigns once we have evaluated revenue opportunities and critical growth areas. We also tweak those campaigns according to dynamic market trends and behavioral analytics.

At Saffron Edge, we offer a complete range of services that build up business value, from the initial idea & formulation of product strategy to building a prototype and testing it with users. Unleash your growth accelerating capabilities with our integrated growth marketing plan designed specifically to uplift business revenue.

The future of marketing is content that is genuinely valuable to your prospects. Saffron Edge is not just the NJ’s best content marketing agency; we are content curators, creative writers, and expert editors. We help create content that helps increase website traffic from all online marketing channels. Wondering why your digital marketing isn’t working to the full potential? Consult Saffron Edge for comprehensive business consultation services. We are a reputed business consultation agency in NJ with over a decade of experience in the industry.

Today, if you aren’t maintaining an active web presence for your business, you are losing out on a lot of potential customers. By just having a website, you open the door to anyone who has a slight interest in taking up your services or the products you have to offer. The power of data is remarkable; when you have data at your disposal your business drives success like never before. Saffron Edge is a New Jersey-based leading Digital Marketing Analytics Agency that employs a data-driven approach to help businesses make strategic decisions to maximize their profits. Our digital marketing strategies have been designed using the leading industry practices, consumer trends, and years of expertise.

We aren’t afraid to pursue multiple experiments that can help us optimize and improve the results. We help our clients grow their base grows organically and build brand advocacy. Let’s achieve tangible business outcomes and deliver superior digital experiences to your customers. Our experts understand the future of eCommerce; that is why we rely on progressive ROI-focused strategies for our clients. End-To-End digital solutions that lead the digital change! We create 'Impactful, People-First, & Goal-Driven Digital Marketing'. We offer end-to-end digital solutions that lead the digital change! We craft human connections using data analytics and strategic market research; it helps us deliver solutions that increase your enterprise value!

Direct-to-consumer brands have to tackle increasing market competition, the need for personalization, and evolving consumer habits. With Saffron Edge's data-driven eCommerce strategies, your DTC business can break through the noise. Establish a deep connection with your consumers and increase your sales!