5 Practical Ways To Use Google Analytics Effectively To Boost Your Inbound Marketing


Apr 24, 2016


3 min read

As a website or blog owner, you have worked hard and ensured that your content marketing machine is not only fueled up but working at an optimum level. The best news is that your websites and blogs are SEO optimized and you are excelling with social media pages and posts. Apart from that, your inbound marketing strategies are working for you and generating the much needed leads.

To finalize your success, you need one vital tool to help review your campaigns. Google Analytics is a web software and tool that is offered for free to webmasters and helps in providing data and information related to created campaigns.

The beauty of online marketing is that every action that an online visitor makes is tracked and stored on a server. This technology has shifted every marketing strategy therefore rather than setting vague goals or relying on your gut, you can use data in order to dissect campaigns and glean true insight into their ROI.

Below are 6 practical ways to use Google Analytics effectively to boost your inbound marketing  results.

1. SEO Strategy

Search engine optimization has proven to be a force to reckon with especially in the 21st century. Even though you have been successful in creating and optimizing your content and keywords, you will have no way of determining their success on the world wide web.

The one advantage Google Analytics has over other traditional methods is that it can help you to track and even gauge the success of your keywords. Thanks to the intuitive interface and ability to outsource inbound marketing, webmasters are able to know which keywords were used, how many times they were used, where they were used frequently and also the devices used to access the website or blog. This helps to grade one’s landing pages as well as optimize your webpages.

2. Custom Event Tracking

Online visitors interact different with your website and your blog. It all depends with the type of information you have on display. With Google analytics, you can be able to set up custom event tracking for the best inbound marketing.

Downloading an ebook, clicking a call to action and watching a video are some of the events that can be tracked with Google Analytics. As you continue adding more features to your website, event tracking offers you the best chance of tracking and capturing information about how users interact with your website. If a specific action is considered important, then it can be converted into a goal.

3. Manage Social Media

Inbound marketing has been found to rely heavily on social media, especially when it comes to building awareness and generating new site visitors. The reports usually provide an insight into how social channels drive traffic and awareness when it comes to your brand.

Helps to configure your website objectives

The main goal of inbound marketing is to generate leads and sales. There are several site goals that a webmaster can create and some of them include:
a.How many visitors are viewing a keypage on your website

b.How much time they are spending on your website

c.Which pages are viewed more
Configuring the above objectives and many more on your Google analytics account will ensure reports informing you if a visitor has completed a site goal. These reports will help you make a decision regarding successful and unsuccessful tactics and strategies.

4. Site Search

This is an important tool that helps to show you what your visitors are searching when on your website. This feature has been found to unlock an abundance of visitor’s insight. For instance, if a user searches for information regarding how to clean coffee stains from a carpet and they find your website highly ranked, they will open it. If the information on your website does not include the latest methods for cleaning a carpet, they will use your search box to make an internal article search on your website.

If it comes empty, the visitor leaves the site but if it displays the much needed information, the visitor will stay. This action is captured by your Google Analytics account and it can help you understand why visitors stayed or left your website. This will work well with your inbound marketing strategies.

5. Attribution Modeling

Google Analytics can help a webmaster trace leads back to the first digital contact with one’s brand therefore being able to view the sequence of touch-points that led to the conversion. Thanks to Google Analytics, web masters are able to know if visitors found the website by making a search or they have made a subscription or even downloaded a white paper. This helps to ensure ROI when it comes to inbound marketing.

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