4 key steps benefits of Content Syndication Increasing your Market Reach
Nov 28, 2016
10 min read
Every businessman owner wants it’s business website to achieve higher rankings in search engine search results. A bad ranking directly indicates bad business prospect. Also, a poor social media presence mutilating your brand reliance. To be honest, none of the business desires this fate. If you don’t have any long-term goals, you can surely neglect the fact. Content syndication is a basic part of Inbound marketing and is a step in Off-page SEO. This includes steps like backlinks , content uploading on various websites. We do a lot of writing for our clients, but we also create other types of content such as webinars, infographics, case studies, white papers, and more.
All of this content has a purpose - to provide answers to people with questions about specific topics, and to help them solve problems. How does content syndication is associated with the growth of your business? Content syndication is the key to multiple doors all of which lead to a better business prospect.
Content syndication is a part of SEO (Search engine optimization) which is aimed at improving your credibility and rankings. Hire an SEO team and they will serve your content syndication objective. In steps, Content syndication can help your market reach.
1. Increases your Website traffic
Content syndication posts your content on multiple platforms resulting in an enormous traffic on your website. You can earn traffic through other methods, but comparatively the quantity is higher with content syndication. For an example, your SEO expert syndicates your content on a website with 10000 views and even if 50% of the visitors click on your website. At the end of the day, you have 5000 views.
2. Expanding Credibility
How many people trust you are somehow related to increases in your sales. Integrity brings more consumers to your website than any marketing tool can generate. With content syndication, you make yourself visible on unknown no of sites. Let’s say 5 lakhs of user read the article on a particular platform, imagine the growth in no of users who know about you now and start trusting you.
3. Visibility and reach
Every business has a restricted physical boundary beyond which business is likely less possible. Again, this depends on the scale and popularity of the business. If you are a local brick & mortar business your buyers are limited. Now, if you want to do more business, how would you do that. The answer is increasing your reach and visibility.
4. Lead generation
The users who visit your website on referral from the syndicated platforms may totally not be a potential customer. However, there is no denial of the fact that at least a percentage converts into a possible lead which helps you improve your business revenue.
5. Cuts your marketing cost
You spend dollars on your brand marketing, offline & online. Content syndication does half of your marketing job, thus, reducing your direct cost of marketing activities. This is a total no in case you’re a top website, earning good revenues. But, for those pushed on the second page of Google search results, this is a pot filled with gold.
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9 Reasons Why Your PPC Doesn’t Convert The Way It Should
Pay per click or PPC, as it is commonly called in the digital marketing world, is one of the most effective search engine marketing techniques. It can help in increasing website traffic, generating leads into customers, and boosting brand awareness, which we all know are such a time-extensive process. One of the most successful conversion methods, PPC is a wonderful opportunity to enhance brand recognition and gain a competitive edge over other brands in this aggressively competitive market. Did you know that your PPC visitors are 50% more likely to make a purchase than the organic ones? Or By investing in PPC ads, you increase the probability of brand awareness by a whopping 80%? Yes, such is the effectiveness of devising and implementing a competent PPC strategy. While there is a significant percentage of those businesses that are reaping profit from PPC, there are many that are left scratching their heads on their futile PPC efforts. If you are one of those struggling to find why, despite your utmost efforts, the PPC campaign was a failure, allow us to help you identify the loopholes in your strategies through the pointers mentioned below. Your keywords are too generic: Also called as short tail keywords, the generic keywords are confusing as it is challenging to understand the intent behind their search. This will not yield the desired results and increase the cost per click, which will end-up eating your budget. Another keyword related mistake is bidding on broad match or phrase keywords. They do not produce good click-through rates to your site and hence should be avoided. It is essential to conduct thorough research before you bid on a keyword. This will help you understand what your target audience is searching for. Also, since Google reviews and approves campaign just like ads, be careful of not using disapproved keywords. Your Return on Ad Spend (ROAS) goal is too high: Return on ad spend is similar to return on investment. It measures how many dollars received for every dollar that is spent on advertising, except that unlike ROI, it evaluates the efficacy of a specific campaign. While the higher the ROAD, the more successful your PPC campaign is, but it is also essential to keep in mind the various factors that come into play like the profit margin of the product or service you are offering. If the customer only purchases two times a year from you while you are aiming at the standard outstanding ROAS goal of 4:1, it can fire back. Lower your ROAS goal; while it might pay more per conversion, the repeated purchases will enhance your bottom line profit. Your pricing is not competitive: Are your competitors selling similar products at prices lower than yours? If yes, this is hurting your conversion, and you need to set the prices at least at a local equilibrium. Your ad copy is irrelevant: Many businesses think that since the ultimate aim of the campaign is to drive prospects, creating a relatively more promising ad copy should not be a problem. But this disconnect between the ad copy and landing page content will reflect on decreasing click-through rate that will not be consistent with the conversion rate. Overselling the business will tarnish the business reputation and the allotted PPC budget in the long run. Be sure to mention everything in your ad and landing page content for increasing the probability of conversion. Not testing the PPC campaign: Businesses often think of PPC strategy as a set it and forget it, which is a huge mistake. You need to keep tabs of every campaign periodically and look for signs of improvement and work accordingly. Check whether or not the keyword still holds relevance and whether or not did it drive any leads this month. Look for ads that are converting and accordingly optimize them for the audience's needs. Similarly, test different landing pages to check what will enhance the user's experience. Your landing page isn't correctly set: Despite testing a lot of ad copies or optimizing the keywords, is there still no leads or sales? Maybe your landing page is not set for adequate conversion. How can that be fixed? Make sure the landing page is functional with an attractive design. A well-structured lead generation form with a strong copy will add a competitive advantage. Your budget is too low: Let's face it; the more you spend, the more traffic you drive to your website. This is especially true of you are just starting the business, wherein a small budget won't yield a desirable outcome. You need enough traffic to test the various parameters for the scope of improvement, and for that, you need to invest properly so that your site has sufficient traffic. Your site isn't mobile-friendly: Is your bid adjusted for mobile, or are you paying the standard rate? Lowering the mobile bid by half can prove beneficial in enhancing mobile traffic. ROI of mobile ads can be increased by customizing mobile PPC ads. Optimize the mobile ads for speed, make use of local and mobile-friendly ad extensions. Your site loads too slowly: We all have read about the decreasing attention span of the customers, and it's only justified. Why would a consumer waste their time waiting when they can find the solution on a faster loading site? A slow site will decrease your conversion rate across every visitor that comes to your website, alongside adversely impacting your paid search conversion. Optimize the speed of your website by using the right insight tool. Now that you can spot which mistake of yours is preventing your PPC ads from converting the way they should, instead of panicking and vowing to never invest in the PPC campaign, reach out to PPC professional service. They come with the knowledge and experience of devising the right strategy by implementing competent tools and technology for a higher return on investment. A certified Google partner, Saffron Edge's Adwords management team, will help you get the top spot on Google. Check out our services to know more about how we can help you! ...
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Unlocking Success with a Google Business Account Manager
Establishing a strong online presence is the ultimate need for businesses aiming to thrive and reach their target audience effectively. This is where a Google Business Account Manager can make a significant difference. With their expertise and guidance, businesses can unlock the full potential of their online presence and drive tangible results. Setting up a Google business page and creating a Google My Business account are fundamental steps for any organization looking to establish a robust online presence. In this article, we will launch ourselves into the world of Google Businesses and explore the best practices and strategies they employ to help businesses excel. Who is a Google Business Manager? A Google Business Account Manager acts as a dedicated partner, working closely with you to understand your business goals, target audience, and industry-specific requirements. They assist in setting up and optimizing your Google business page, ensuring that it accurately reflects your brand identity and engages potential customers effectively. Moreover, a skilled Google Business Account Manager brings a wealth of experience in setting up google my business account and its features to their fullest potential. From managing customer reviews and ratings to enhancing local search visibility, they employ a range of strategies tailored to your business's unique needs. By implementing best practices, they can elevate your online presence and drive more qualified leads and conversions. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call Why do you Need a Google Business Manager? Elevated Web Hosting Capabilities Google Business Manager offers small businesses an elevated web hosting solution that combines reliability, speed, and security. A robust web hosting service is essential for ensuring a seamless user experience and providing a solid foundation for a business's online presence. With Google's small business web hosting, you can trust that your website will load quickly, minimizing bounce rates and maximizing user engagement. Moreover, Google Business Manager provides advanced security features to protect your website and customer data. This includes SSL encryption, protection against malware, and regular backups, ensuring that your website remains safe and secure. Streamlined Google Page Management One of the key benefits of having a manager is the ability to manage your my Google business account efficiently. Google Page Manager allows businesses to create and customize their online presence on various Google platforms, including Google Search and Google Maps. It is a centralized hub where you can update business information, respond to customer reviews, and showcase photos and videos highlighting your products or services. With a Google Business Manager, you can effectively optimize your Google Page by providing accurate and up-to-date information, ensuring that potential customers find the right details when searching for your business. This enhanced management capability allows you to maintain a consistent and professional online presence, making a positive impression on potential customers. Integration with Google My Business Website Domains Google Business Manager seamlessly integrates with Google My Business website domains, enabling small businesses to create and manage their professional website within the Google ecosystem. This integration offers several advantages, including a user-friendly website builder, responsive design templates, and the ability to customize your website with your branding elements. By utilizing Google My Business website domains, small businesses can have a professional website up and running quickly without the need for extensive technical knowledge or resources. This empowers businesses to showcase their products or services, provide essential information to customers, and drive engagement, all within the user-friendly and reputable Google ecosystem. Basics about Setting Up Your Google Business Page 1. How to list your business on Google To list your business on Google, follow these concise steps: Visit your Google My Business website domain. Sign in using your Google account credentials. Click on the "Manage now" button to start the listing process. Enter your business name, address, and phone number (NAP) accurately. Choose the appropriate category that describes your business. Verify your business listing through one of the available verification methods, such as phone calls, postcards, or emails. Provide additional details about your business, including website URL, hours of operation, and photos. Optimize your business listing by adding a description, relevant keywords, and a compelling business profile. Monitor and respond to customer reviews and inquiries promptly. Regularly update your listing with any changes to maintain accuracy. 2. How to Set up a Google Business Page To set up a Google Business Page, follow these steps: Go to the Google My Business website (business.google.com). Sign in using your Google account credentials. If you don't have a Google account, create one by clicking on "Create account" and following the instructions. Once signed in, click on the "Manage now" button to begin setting up your business page. Enter your business name in the provided field. If your business doesn't appear in the dropdown list, select "Create a business with this name." Select the appropriate category that best represents your business. Provide your business location information, including the address. If you don't have a physical location or you offer services in a specific area, you can choose to hide your address. Add your business phone number and website URL if applicable. Choose how you want to verify your business. Google offers various verification methods, such as phone calls, postcards, or email. Follow the instructions for your chosen verification method. Once verified, you can start optimizing your business page. Turn website into high paying customers We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you Set up a 1:1 strategy call 3. How to add your website to Google My Business To add your website to your Google My Business listing, follow these steps: Go to the Google My Business website (business.google.com) and sign in using your Google account credentials. Once signed in, locate and select the business listing you want to add your website to from your dashboard. In the left-hand menu, click on "Info" to access the business information section. Scroll down to the "Website" field and click on the pencil icon next to it to edit. Enter the URL of your website, such as yourbusinesswebsite.com, in the provided field. After entering your website URL, click on "Apply" or "Save" to save the changes. Google will automatically verify the website ownership if it is already associated with your Google account. If not, you may need to verify your website using one of the provided methods, such as adding a meta tag to your website's HTML or uploading an HTML file to your website's server. Follow the on-screen instructions for verification. Once your website is added and verified, it will appear on your Google My Business listing, allowing customers to easily access your website directly from your business profile. If you need further assistance with Google My Business, you can reach out to Google My Business support via email. To contact Google My Business support, send an email to googlemybusiness-support@google.com. Alternatively, you can also reach them at the official Google My Business email address, which is googlemybusiness@google.com. They will be able to assist you with any inquiries or issues you may have related to your Google My Business account. If you prefer real-time communication, you can explore the option of using Google My Business support chat or Google My Business live chat. These chat services allow you to interact directly with a Google representative to address your queries or concerns. Adding your website to your Google My Business listing helps improve your online visibility, and having access to support channels like Google My Business support email ensures you can receive assistance whenever needed. It also provides customers with a convenient way to visit your website for more information about your products, services, and offerings. 4. How to add email to Google My Business Adding a custom email address to your Google My Business listing lets customers contact you using a professional email associated with your business domain. Here’s how you can do it. Choose an email provider that suits your needs. Register a domain for your business. Set up email hosting with your chosen provider. Create email accounts for your business. Access your Google My Business account and go to the "Info" section. Edit the email field and enter your custom email address. Save the changes. 5. Your Role as Manager and an Owner Settling the debate of Google My Business Owner vs Manager is crucial for the effective management of your business listing. As a listing owner, you have primary control and ownership rights over the account. Owners have the authority to manage access and permissions for managers and make critical decisions regarding the listing. They can also add or remove managers as needed. On the other hand, managers have more limited access and responsibilities within the Google My Business platform. They are typically assigned specific tasks such as responding to customer reviews, updating business information, and adding posts. Managers do not have the ability to remove or modify ownership rights or manage other managers' access. By understanding the owner and manager roles, you can effectively collaborate and streamline the management of your business listing, optimizing your online presence and engagement with customers. In Conclusion Google My Business is a powerful tool that can significantly impact your online presence and customer engagement. You can easily increase visibility, attract more customers, and build trust in your brand. If you're ready to take your business to the next level with Google My Business, partner with Saffron Edge, your trusted digital marketing agency. Our team of experts can provide tailored strategies, optimize your online presence, and help you harness the full potential of Google My Business. ...
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SaaS Marketing Strategy – Top 10 Proven Hacks to Maximize ROI
In today’s digital age, the Software as a Service (SaaS) market is growing, with organizations of all kinds using cloud-based software solutions to run their operations. However, this rapidly increasing sector is also very competitive. Therefore, SaaS firms must execute efficient marketing tactics to promote growth and optimize return on investment (ROI). Traditional marketing techniques frequently fall short in this changing field, necessitating novel, data-driven tactics customized to the SaaS industry’s particular problems and potential. This thorough blog reveals 10 tried-and-true hacks that industry leaders have effectively utilized to boost their SaaS marketing efforts and maximize ROI. 10 Major Hacks to Boost SaaS ROI Deep Customer Research Understanding your clients is the key to success in the SaaS sector. According to a Forrester survey, organizations focusing on customer experience earn 5.7 times more revenue than competitors. By thoroughly reexamining your customer profiles and utilizing SaaS data, you can fine-tune your targeting, improve product-market fit, and optimize acquisition and retention methods for maximum effect. Customer feedback surveys, user activity analytics, and social media monitoring may help you understand your consumers’ requirements, preferences, and problem areas. Leverage Content Marketing Content marketing has become an essential component of an effective SaaS marketing strategy. The Content Marketing Institute reported that content marketing produces three times more leads than traditional marketing strategies. Implementing lead scoring helps you to prioritize high-intent prospects, which streamlines the decision-making process efficiently. Furthermore, interactive AMP emails may greatly increase conversions by offering a smooth and engaging user experience right in the inbox. Create meaningful, insightful content that answers your customers’ concerns and demonstrates your expertise to develop thought leadership, build trust, and nurture leads through the sales funnel. Foster Strategic Partnerships Strategic alliances with non-competing enterprises may transform SaaS organizations. According to Influitive, co-marketing collaborations may boost income by up to 32%. Collaboration with comparable firms allows you to broaden your reach and reach new client segments. These joint initiatives can produce reciprocal benefits, including cross-promotion, co-branded content, and packaged offers, resulting in significant development for all parties involved. Optimize Product Experience Offering an engaging free trial experience can be an effective way to attract and convert prospects. According to a Totango survey, SaaS firms with a free trial conversion rate of more than 25% see much faster revenue growth. By matching trial lengths with the time it takes for prospects to discover the full value of your solution, you can boost user engagement and, eventually, conversions. Additionally, offering excellent onboarding and assistance throughout the trial time may improve the user experience and boost the probability of conversion. Build a Content Moat In the SaaS market, having a strong online presence and winning informative searches in your field is critical for increasing organic traffic and creating brand authority. According to a BrightEdge survey, 51% of B2B marketers rely primarily on organic search for website traffic. By developing a thorough content strategy that includes user-generated material, comparison pieces, and helpful guides, you can create a “content moat” that boosts your brand’s trust and helps prospects through the buying process. Leverage Case Studies Case studies are effective tools for demonstrating the real-world impact of your product and creating trust in potential buyers. According to Demand Gen Report’s report, 79% of B2B buyers utilize case studies to explore solutions. By creating conversion-driven case studies with social proof and detail, you can successfully illustrate the value of your product and help prospects make decisions. Host Pain Point Webinars Hosting webinars that address your client’s pain points and give actionable insights may be an excellent approach to generating high-quality leads and building connections. According to ReadyTalk research, 61% of marketers say webinars’ primary purpose is generating leads. By concentrating on relevant issues to your target audience and providing value-packed material, you can establish your brand as a trusted expert and increase interaction with potential consumers. Implement Referral Programs Referral marketing is a very effective method for SaaS organizations since it makes use of word-of-mouth referrals from existing customers. Extole’s study found that recommended customers have a 16% greater lifetime value than non-referred consumers. Implementing a well-designed referral program that incentivizes users to promote your product with their network allows you to drive new user acquisition at a cheaper cost while benefiting from the confidence and credibility that personal recommendations provide. Explore Growth Hacking Opportunities Growth hacking is a philosophy that seeks to uncover and capitalize on unique growth possibilities through creative, data-driven experimentation. According to a Zymplify analysis, growth hacking may boost user acquisition by up to 50%. By experimenting with integration partnerships, micro-communities, and viral aspects, you can tap into new channels and generate quick growth for your SaaS business. Leverage Retargeting Retargeting is an effective approach for re-engaging prospects who did not convert and guiding them along the sales funnel. Criteo found that retargeted advertising may raise conversion rates by up to 147%. Strategic retargeting across many channels, such as social media, display advertisements, and email, allows you to stay in front of potential consumers and optimize conversions. Conclusion The SaaS industry always evolves, so staying ahead of the competition requires a strategic and data-driven marketing approach. Implementing the ten proven hacks in this article will enable you to effectively reach and engage your target audience, drive growth, and optimize ROI for your SaaS business. Remember that success stems from thoroughly understanding your customers, creating exceptional content experiences, using partnerships, refining your product funnel, and exploring new growth channels. To stay competitive in the ever-changing SaaS industry, regularly assess and refine your methods based on performance data and develop a continuous improvement mindset. Additionally, leveraging the expertise of Saffron Edge can be immensely beneficial, with proven ROI percentage increases achieved for clients. ...
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